Marketing materials represent you and your business. They act as a calling card, a reference, a reminder, a point of contact for people to connect with and contact you. Get your messaging right and you’re memorable, appropriately tailored and connected to the right audience. Get it wrong and you’re simply wasting your time and money
Archive for the ‘Networking’ Category
How many articles about social media are there? 1 million? 2? Do you really think we need another one? Well, […]
Whether we’re buying or selling, we have a choice as to how we do business. But, all too often, we attempt to manipulate our transactions through fear or we feel seduced and trapped into decisions that we may not otherwise make. We are so used to these methods that we become inured to them. How can we turn things around so we are in command of our choices, respectful of others and actually feel inspired to do business?
Let’s face it: we all go through dry patches. Despite the assurances we may proffer at networking events, and the knowledge that our work cycle may be wavy, not straight, it can get stressful if the gap between jobs stretches beyond our comfort zone. And I’m talking about real, paid jobs—not the talking, meetings, researching, browsing and other ‘legitimate’ distractions we employ in the fallow times. It’s a downward spiral when all the doing is based on a fear of not getting.
Margaret Smith was a quiet, shy, stay at home mother who transformed in a couple of years to become a successful business owner of UmNumNum boutique cookery school. Not only that but Margaret has extended her education, created a very popular business network, attracted media attention, given speeches and talks plus embraced Social Media very effectively. Margaret explains to me how this all came about, also she gives advice to other start-ups and Social Media tips plus explains the whirlwind that was 2011 for her.
Perhaps it’s due to the upheaval triggered by the global economic uncertainty or maybe it is something that started growing in the 1990’s but there seems to be more talk about collaboration. It may be an underestimated advantage to growing your business.
One of the key talking points to emerge from an insightful and engaging workshop in Cork delivered by LinkedIn expert and evangelist Derek Reilly, in association with Junior Chamber International (JCI) Cork, was the usefulness, or otherwise, of writing and receiving profile recommendations on the word’s most well-known business network LinkedIn.
While it is supposedly key to their success, SMEs often have an uneasy relationship with the Internet. It’s a problem with many dimensions. Maybe the logical answer is to find ways to empower SMEs to get the information they need. So here’s an idea.
It’s a constant challenge to keep re-inventing myself—adjusting and repositioning, learning and growing, staying in touch with new developments while staying in touch with my values, and absorbing or editing out information, according to how I want to define ‘me’.
While success is nothing to do with money, survival is everything to do with creativity. It’s an innate part of us and a measure of our ability to evolve as a species. However, we all too often shift responsibility from ourselves to others.