Targeted material, which reads to your audience like it was perfectly tailored for them, is the golden goose of content marketing
Archive for the ‘marketing’ Category
Many of you will know Lorna Sixsmith from her successful business Garrendenny Lane, or Write on Track, or the Blog […]
Tweak Your Biz got 100K unique visits during December, 2012. It’s taken us three years to build up to this level of traffic, and we made mistakes and learnt lots along the way. Here’s what it has taken to manage a blog from a standing start to delivering this level of traffic.
After decades of stagnation, Hostess Brands has croaked its last. Senior management blames the unions and the unions blame mismanagement.
Marketing materials represent you and your business. They act as a calling card, a reference, a reminder, a point of contact for people to connect with and contact you. Get your messaging right and you’re memorable, appropriately tailored and connected to the right audience. Get it wrong and you’re simply wasting your time and money
Evergreen content is content that people will continue to want to read about and use long after the content was created. Simply put, it’s about creating content that will remain relevant for our customers and readers.
How many articles about social media are there? 1 million? 2? Do you really think we need another one? Well, […]
This is a behavioural question that business and organisations all over the world are trying to understand. In this post I will explore the behaviour and what drives people to take action.
Whether we’re buying or selling, we have a choice as to how we do business. But, all too often, we attempt to manipulate our transactions through fear or we feel seduced and trapped into decisions that we may not otherwise make. We are so used to these methods that we become inured to them. How can we turn things around so we are in command of our choices, respectful of others and actually feel inspired to do business?
I have some unfortunate news for you small business owners out there. Actually, it’s less bad news than a reality check. There’s no getting around the fact that there are a lot of consumers out there who feel more comfortable giving their business to a larger, more established company as opposed to a smaller mom and pop store.