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Evergreen content is content that people will continue to want to read about and use long after the content was created. Simply put, it’s about creating content that will remain relevant for our customers and readers.

How many articles about social media are there? 1 million? 2? Do you really think we need another one? Well, [...]

This is a behavioural question that business and organisations all over the world are trying to understand. In this post I will explore the behaviour and what drives people to take action.

Whether we’re buying or selling, we have a choice as to how we do business. But, all too often, we attempt to manipulate our transactions through fear or we feel seduced and trapped into decisions that we may not otherwise make. We are so used to these methods that we become inured to them. How can we turn things around so we are in command of our choices, respectful of others and actually feel inspired to do business?

I have some unfortunate news for you small business owners out there. Actually, it’s less bad news than a reality check. There’s no getting around the fact that there are a lot of consumers out there who feel more comfortable giving their business to a larger, more established company as opposed to a smaller mom and pop store.

One of the key talking points to emerge from an insightful and engaging workshop in Cork delivered by LinkedIn expert and evangelist Derek Reilly, in association with Junior Chamber International (JCI) Cork, was the usefulness, or otherwise, of writing and receiving profile recommendations on the word’s most well-known business network LinkedIn.

Whatever it is that you’re looking into developing from a digital portfolio, blog or even an official website, all of these WYSIWYG (What You See Is What You Get) systems are capable of doing them all.

One of the top human fears is the fear of public speaking. Another is the fear of death. But imagine that for some, the No. 1 fear can be actually dying whilst speaking in public. If the thought of standing up in front of a crowd is worse than death itself, read on for some tips on how to overcome that.

For most businesses, Facebook continues to be an obsession with gathering fans (Likers). However, it this the right approach, particularly if you are a small business? Here I would like to present you with the case against!

Are you looking for proven ways to grow fans on your Facebook page? Are you a page admin that would like to know how to build strong relationships with fans and turn them into customers and advocates for your brand?