Archive for the ‘marketing’ Category

In essence, content marketing is marketing through content and here are 5 tools and techniques that can help you with your content marketing efforts

A startup or an SME, driven by passion, pressures and performance anxiety, may find little time to focus on branding but, sooner or later, they will have to face the consequences of not doing so. Typically, the first three years are the most crucial in a company’s existence. Within that timeframe, 95% of companies fail, which is amazing when you think of all the expertise, advice and assistance that’s available, these days. There may be many reasons for a company failing, but a lack of attention to branding is often a key factor.

What drives your search for answers to improve your business? Is it a deep understanding of who you are and what you do; is it an awareness of your objectives/goals and what you want for yourself and your organization… or is it something else? Whether we call it Internet overload, filter failure or just plain lack of clarity, sometimes we need to step back and examine our MO.

This article will be sharing some “little known” ways to take your business to the next level. You’ve probably heard most of the things on this list but you’re probably ignoring them because you think they won’t make any real impact. Or would they?

Are you struggling to increase blog traffic for your business? My group blog, TweakYourBiz.com, reached the milestone of100,000 unique visits during December, 2012, and in a blogging niche that is very competitive. Here are 10 critical tactics that you must do if you really want to increase traffic to your business blog.

A story from the Economist blog questions whether Ryanair will begin to cater specifically for corporate travellers. Tellingly, Ryanair is both Europe’s only ‘ultra-low cost airline’ and its largest airline.

It’s becoming recognized in many organizations that collective creativity is the best way to address the complexity of our lives and create the biggest impact. An open process works far better than a closed one where we guard our ideas within a fortress of secrecy, and the creative process is much richer for it.

Targeted material, which reads to your audience like it was perfectly tailored for them, is the golden goose of content marketing

Many of you will know Lorna Sixsmith from her successful business Garrendenny Lane, or Write on Track, or the Blog […]

Tweak Your Biz got 100K unique visits during December, 2012. It’s taken us three years to build up to this level of traffic, and we made mistakes and learnt lots along the way. Here’s what it has taken to manage a blog from a standing start to delivering this level of traffic.