As small businesses and startups strive to keep up with the big dogs, digital marketing has paved the way for a more even playing field. Yet, there are still many old-school ways of marketing that can benefit your business.
Archive for the ‘marketing’ Category
Does your business need more leads? Read this article to find new ideas of lead gathering as part of your business growth efforts.
The bottom-line behind smart and effective email marketing is creating that distinguishing feature that sets your email apart from those that end up in the trash.
I have collated 48 posts covering 2014 predictions from Accountancy to Websites – not quite A-Z and has a few gaps inbetween but all are worth a read. So grab a cuppa and enjoy.
Digital revolution has profoundly reflected on users’ behavior and their higher expectations to participate and contribute more actively online. The new face of the internet has changed the interactive web experience of users. Nowadays, visitors expect to be impressed, involved and entertained.
If your online store has experienced impressive levels of growth, you might be wondering what’s next? Before making any moves, it’s essential to consider retail
There’s a fine line between marketing and spamming, so it’s imperative that your company’s email marketing campaign is as effective as possible. It takes more than just hitting the send button to not only engage your subscribers, but to also keep them informed on the most up-to-date information and promotions your company has to offer.
In essence, content marketing is marketing through content and here are 5 tools and techniques that can help you with your content marketing efforts
A startup or an SME, driven by passion, pressures and performance anxiety, may find little time to focus on branding but, sooner or later, they will have to face the consequences of not doing so. Typically, the first three years are the most crucial in a company’s existence. Within that timeframe, 95% of companies fail, which is amazing when you think of all the expertise, advice and assistance that’s available, these days. There may be many reasons for a company failing, but a lack of attention to branding is often a key factor.
What drives your search for answers to improve your business? Is it a deep understanding of who you are and what you do; is it an awareness of your objectives/goals and what you want for yourself and your organization… or is it something else? Whether we call it Internet overload, filter failure or just plain lack of clarity, sometimes we need to step back and examine our MO.