Ready to find out more about the Year of the Horse – its insights, forecasts and caveats for business in 2014?
Archive for the ‘Creativity in Business’ Category
Knowing how to effectively use colors in branding, helps you send a positive message on the market, boost sales, improves your advertising and encourages customers to purchase.
We all want this year to be our best year yet. Why wouldn’t you want it to be? Learn 6 ways to grow as a freelancer this year.
Tips for increasing business productivity using collaboration software and other techniques.
Entrepreneurs that experience cash flow problems know all too well the friction and headaches it can cause. Without working capital productivity and progress are forced to come to a screeching halt.
Cooperative capitalism is designed to end resource consolidation by the elite class due to its rejection of the concept that an economy can remain stable based upon prediction, control, and unchecked speculation.
Digital revolution has profoundly reflected on users’ behavior and their higher expectations to participate and contribute more actively online. The new face of the internet has changed the interactive web experience of users. Nowadays, visitors expect to be impressed, involved and entertained.
Here are my four self-motivation accelerators that have always made the difference for me whenever I feel discouraged.
Our progress through life is a chain that starts with imagination. Einstein once said: “Imagination is everything. It is the preview of life’s coming attractions.” Sir Ken Robinson describes imagination as a uniquely human quality that allows us to visit the past and the future, giving us the power to empathize and to bring to mind things that don’t yet exist. He describes creativity as applied imagination and innovation completes the chain by putting creativity into practice. Imagine, then, how little Adriana’s preview of life’s coming attractions was shattered on White Rock beach.
A startup or an SME, driven by passion, pressures and performance anxiety, may find little time to focus on branding but, sooner or later, they will have to face the consequences of not doing so. Typically, the first three years are the most crucial in a company’s existence. Within that timeframe, 95% of companies fail, which is amazing when you think of all the expertise, advice and assistance that’s available, these days. There may be many reasons for a company failing, but a lack of attention to branding is often a key factor.