Today, consumers don’t just want to buy a product or a brand — they want to buy into the whole brand story.
Archive for the ‘Business expansion’ Category
Like all business owners – large and small – your goal for your company is undoubtedly growth, but make sure it’s controlled growth, gauged to your ability to handle the demands that come with it.
Managing the careful act of remaining adept, focused and aware of opportunities, before they arise and being absolutely prepared for them. You’re well-connected to your market by listening to your customer, client, or whomever you service. In fact, you’re so well ‘tuned-in’ to them that you know what they’re likely to want before they want it.
What drives your search for answers to improve your business? Is it a deep understanding of who you are and what you do; is it an awareness of your objectives/goals and what you want for yourself and your organization… or is it something else? Whether we call it Internet overload, filter failure or just plain lack of clarity, sometimes we need to step back and examine our MO.
A story from the Economist blog questions whether Ryanair will begin to cater specifically for corporate travellers. Tellingly, Ryanair is both Europe’s only ‘ultra-low cost airline’ and its largest airline.
Like Joan, it is important to use a process to recognise how business opportunities fits you. Use these 5 questions to get you started…
In business, there can be a ‘heroic’ view of the startup business with a perception that it’s all about pursuing […]
British Institutions have been shaken in the past few years. Although they’re still powerful, they no longer appear untouchable.
After decades of stagnation, Hostess Brands has croaked its last. Senior management blames the unions and the unions blame mismanagement.
Recently when I saw the announcement that Paul Otelllini, the current CEO of Intel, was retiring, I immediately thought of […]