A startup or an SME, driven by passion, pressures and performance anxiety, may find little time to focus on branding but, sooner or later, they will have to face the consequences of not doing so. Typically, the first three years are the most crucial in a company’s existence. Within that timeframe, 95% of companies fail, which is amazing when you think of all the expertise, advice and assistance that’s available, these days. There may be many reasons for a company failing, but a lack of attention to branding is often a key factor.
Archive for the ‘Business expansion’ Category
No matter how successful you are, tomorrow is a new day and you better tackle it with a vengeance! Your competitors are.
The Pinch Points of Starting Up and How to Manage them While Your Business is Growing. Simple Steps to Manage the Growing Pains of Starting Up.
No matter what your goals are as a business owner, it’s important to review the pros and cons of growing your business in order to hone your vision and assess potential stumbling blocks before they arise.
As our e-based world increasingly blurs the line between our personal and professional lives, it’s important to make good use of our time. Yet the best approach is usually the one we resist the most.
Today, consumers don’t just want to buy a product or a brand — they want to buy into the whole brand story.
Like all business owners – large and small – your goal for your company is undoubtedly growth, but make sure it’s controlled growth, gauged to your ability to handle the demands that come with it.
Managing the careful act of remaining adept, focused and aware of opportunities, before they arise and being absolutely prepared for them. You’re well-connected to your market by listening to your customer, client, or whomever you service. In fact, you’re so well ‘tuned-in’ to them that you know what they’re likely to want before they want it.
What drives your search for answers to improve your business? Is it a deep understanding of who you are and what you do; is it an awareness of your objectives/goals and what you want for yourself and your organization… or is it something else? Whether we call it Internet overload, filter failure or just plain lack of clarity, sometimes we need to step back and examine our MO.
A story from the Economist blog questions whether Ryanair will begin to cater specifically for corporate travellers. Tellingly, Ryanair is both Europe’s only ‘ultra-low cost airline’ and its largest airline.