Tweak Your Biz » Growth » 5 Places You Haven’t Thought Of To Find New Business

5 Places You Haven’t Thought Of To Find New Business



As small business owners, we’re known to look under every rock and in every nook and cranny for new business. Heck, we pass out our business cards at the grocery store! And yet, we might be looking in the wrong places. Here are a few spots you might have better luck in finding your next client.

5 Places You Haven't Thought Of To Find New Business

#1. Through Guest Blogging

For me as a writer, guest blogging on sites like Tweak Your Biz and Forbes is one of the best referrals of new business for me. But you don’t have to be a writer to benefit. Simply by providing valuable content on topics you know well, you’re reaching a wider audience with your knowledge, and finding potential customers in the process.

#2. Local Networking Groups

Especially if you have a local business, like a print shop, restaurant, or store, local networking is key. Find business groups that target to your audience, or general small business meetup groups. But don’t expect to find new business your first time. These networking opportunities are about building business relationships, and will take time to nurture. Focus on delivering value to other members. Refer people to others that can help them. Ask questions, and don’t just talk about yourself.

#3. Social Media

Social media is just networking online, so the same rules apply. Instead of broadcasting to a giant audience, invest time in those one-on-one conversations with your followers, and see where it leads. I’ve scored guest blogging opportunities and new business on social. In fact, I follow keywords that relate to my audience (software and small business being examples), and as a result, found a company that was launching a new product. When I congratulated them, they direct messaged me, saying they needed my services. And so I got a new client!

#4. Quora

If you haven’t checked out Quora, I encourage you to. It’s a type of social networking site, but one that centers around answering questions. So there are questions about the best marketing tools, how to do things, and requests for advice. If you consistently answer questions with intelligent responses, people will click your bio to learn more, and then end up on your site. You’re in essence establishing your thought leadership skills.

#5. Your Customers

Referrals are the best types of business! Ask your customers if they know others who would benefit from your products or services. They’ll be able to give a glowing recommendation for your company, and provide you with targeted leads in the process. Consider offering a referral program where you reward your customers with discounts or free products when they refer new business to you.

As you can see, new business comes in unusual places. Be open to finding new clients in new places, and see where it takes you!

Images: “Illustration depicting a highway gantry sign with a new business concept. Blue sky background./ Shutterstock.com

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The Author:

Susan Payton is the President of Egg Marketing & Communications, an Internet marketing firm specializing in marketing communications, copywriting and blog posts. She is also the founder of How to Create a Press Release, a free resource for entrepreneurs looking to generate their own PR. She’s written two books: 101 Entrepreneur Tips and Internet Marketing Strategies for Entrepreneurs, and blogs for several sites, including The Marketing Eggspert Blog, as well as CorpNet, Small Business Trends, and BizLaunch.

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  • http://www.tweakyourbiz.com/ Sian Phillips

    Thanks for another great post Susan. When I first started up my business a few years ago I found that Social Media helped me a lot to get the word out about what I could do. Not in a salesy way but just chatting. Thanks for sharing this the TYB community