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What It Means To Be A Micropreneur



I recently had an epiphany that I shared on my first Forbes post: while I’m a small business owner, I’m a very specific kind: a micropreneur. Call me a solopreneur, mom and pop shop…whatever. The fact is, I (and maybe you) am the smallest of the small type of business.  On the opposite end of the spectrum are businesses with fewer than 500 employees. From where I’m standing, that’s a pretty big small business.

But back to being a micropreneur. I realized entrepreneurs like me, who don’t hire full-time employees and often juggle every area of our business, can’t necessarily relate to those larger companies with millions in revenue and multi-office workspace. Our needs are just completely different.

So why am I — and why are you — still reading content geared toward larger small businesses??

What It Means To Be A Micropreneur

Are You a Micropreneur?

Here’s  a checklist to see if you fit the definition of a micropreneur:

  • Are you the only person in your company?
  • If you work with others, are there fewer than 5, or maybe only freelancers?
  • Do you do everything from marketing to supply-ordering?

If you answered yes to these questions, you, my friend, are a micropreneur! Welcome to the club. It’s a nice place to be.

What’s Important to You

You’re probably more concerned about staying afloat than making your second million. And while you know there’s a lot of great software out there that could probably help you grow your business, you’re probably not dropping thousands of dollars on it unless you can see the return on your investment. You’re willing to learn how to market/account/make sales because you’re passionate about your business, and you’ll do anything to see it succeed.

And maybe, just maybe, you’d like your company to look bigger than it is (housed in your closet, surrounded by shoes). You want to give the impression that you are one of those companies with bustling offices and staff. And that’s okay.

Am I right?

Where to Find Relevant Resources

So you don’t really care about employee benefits, since that’s not relevant to your business. You want sites that deliver more DIY content, more cost-conscious tips, and more self-improvement. Tweak Your Biz is a great place to start. Here are other sites providing content that micropreneurs like you and I can benefit from:

Let’s Support One Another

We micropreneurs need to stick together! After all, we’re the backbone of America and beyond. In the US, micropreneurs make up 95% of small businesses. So we cannot be ignored! Let’s work together, provide advice to one another and generally support each other. Connect with other solopreneurs on Twitter using the following hashtags:

Social media is a fab place to feel connected, which is important, since so many of us are isolated and pecking away on our computers (I know that’s the case with me!).

How do YOU connect with other micropreneurs? What sites do you recommend for resources? What tools do you use to grow your business?

Images: “Young businessman in a suit juggling with office supplies, isolated on white backgroundShutterstock.com

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The Author:

Susan Payton is the President of Egg Marketing & Communications, an Internet marketing firm specializing in marketing communications, copywriting and blog posts. She is also the founder of How to Create a Press Release, a free resource for entrepreneurs looking to generate their own PR. She’s written two books: 101 Entrepreneur Tips and Internet Marketing Strategies for Entrepreneurs, and blogs for several sites, including The Marketing Eggspert Blog, as well as CorpNet, Small Business Trends, and BizLaunch.

Add Your Comment

  • http://www.tweakyourbiz.com/ Sian Phillips

    Woohoo – I have a name rather than just me – I’m a micropreneur. Next time I am asked what I do I can say that. Thanks for another great post Susan and I’m pleased to join the club

  • http://www.opportunityknits.com OpportunityKnits

    Great point, Sian! I hadn’t thought about answering the “what do you do?” question with “I’m a micropreneur!” but I love it. I”m still in the planning phase of my (social) enterprise and haven’t found just the right community yet, but this site has potential :-)