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How To Choose The Best Color Palette For Your Business Website

In this article, we will provide you with some general information on the psychology of colors. You will also learn how to employ the latest color psychology trends in your website design and convey the right positive customer perception for your business/product.

Colors are powerful ingredients of a website. They provoke a strong psychological impact on people’s behavior and consumer decisions. In today’s marketing landscape, they are used as strong catalyst to affect human behavior and purchase state of mind.

Knowing how to effectively use colors in branding, helps you send a positive message on the market, boost sales, improves your advertising and encourages customers to purchase. Colors are the first eye-catcher and leave a lasting impression. They can even be the sole reason that someone purchases a product. This makes colors a strong player when it comes to web design.

How To Choose The Best Color Palette For Your Business Website

Prior to aligning your color scheme with the message you want your website to deliver, it is essential that you learn more about the emotional power of colors. The single best thing to do is dive into the psychology of colors so you can best decide on the best color scheme for your webpages.

Most common color schemes used by businesses related to the professional field specifics:

Blue used for all types of businesses, especially for those stressing on loyalty, stability, reliability. It is also a good move for tourist agencies, yacht companies, leisure and cruising business.

Red frequently used by fast-food chains, businesses producing energy drinks, food.  Provoking a feeling of speed, energy, and desire; they are appropriate to spot clearance and sales.

Yellow related to happiness, warmth and sunshine, yellow is most commonly chosen by businesses operating in the field of social events and activities, fun clubs and disco bars.

Orange evoking the feeling of friendliness, trust, energy, confidence, ambition and optimism, orange is a great pick for companies involved in the e-business, technology and social communication. Orange is also the brand color of Puzl.

Pink – mainly considered to be a gender defining color, pink is generally used for girls’ and women fashion industry.

Green identified with health, tranquility, ecology and nature, money and wealth, it is used in the green industries, relaxation centers and environmental organizations, organic and eco friendly products. In relation to money and wealth, green is also a good decision for businesses specialized in accounting, financial securities, investments funds, etc.

Purple symbolizing royalty, dignity, wisdom, purple is appropriate for businesses dealing with finance, higher education, relaxation.

White embodying purity and  tenderness, white is preferable for charity associations, relaxation and spa saloons, wedding houses and technology items. It is also the main component of most other colors.

Grey associated with business wisdom and seriousness, it is most commonly used in fields such as Manufacturing, Information Technology, and Consulting Industries. Grey is also preferred by lawyers, and medical professionals.

Black expressing authority, elegance , sophistication , black is used as a symbol of intelligence, aristocratism, prestigious lifestyle.  It is a good matching color for automobile industry and jewelries. Black is often preferred by web designers as it symbols luxury and proficiency.

Here are few examples of websites to help you understand the color choices according to the psychology of colors:

John’s Yachts

In the yacht site the blue color scheme has been applied to naturally relate the yacht vessels business with the aquamarine landscape. Being a symbol or reliability and prosperity, blue is a good option for showing trust. Some fading blue effects were used to make refined ocean feeling. In terms of text, the Highlight option of the text editor has been chosen to put an accent on content.  Predefined to be in blue again, it greatly conforms to the color scheme of the entire design. Titles were also chosen to be blue-colored.

Romance Wedding House

This wedding site is designed in a white-grey scheme. The choice of white symbolizes purity and finesse. It is a typical color for weddings celebrations and evokes feeling for happiness, beauty, luxury.  Grey keeps the overall light appearance of the site and finishes the final look with style and elegance. Using dark red for the titles is associated with emotions, love, and royalty.

Having a better idea of the colors psychology, you will now be able to fully benefit from the colors of your site and let it effectively work for your business. Don’t hesitate to leave your insights on the marketing power of colors  and share your helpful opinion on how they help you influence your customers and reach  business goals.

Images: ”wooden art palette with paint and brushes isolated on white /


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Passionate about marketing, entrepreneurship and start-ups, Velly works for Puzl - a new generation website builder, helping SMEs, self-employed and entrepreneurs, create 100% free and fully customizable professional websites. She is also keen on blogging, a social media addict, crazy about nature, art and photography.

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  • Hi Velly, I’ve always been interested in the psychology of colors when it comes to web design. Based on your explanations above, the Tweak Your Biz scheme of blue, green, white and a little black communicates a lot of the right messages. Thanks for another great post.

  • Thanks for this Velly as I found it fascinating. I’m not sure if it relates to personalities too but my favourites are blue and purple and I like the explanation of those 🙂 I’m sure this will help a lot of people who are considering a new website or revamp. I look forward to your next post.

  • Velly Angelova

    Hi Niall, thanks for the comment. Tweak Your Biz color scheme is definitely a winner in provoking the right impressions amongst the community! Colors do speak volumes and the more we know how to apply them properly in wedesign, the more beneficial they are going to be in terms of marketing.

  • Guest

    Thank you Sian. I’m glad you have enjoyed my article and believe it will be helpful to all searching for the best color palette for their brand new or revamped webpages. Since most
    purchasing decisions are made emotionally and then justified by logic, I consider the impact of each color on the emotions to be crucial
    element in delivering the right brand message to the prospects.

  • Qeana is one of the best tool to create natural palettes from your images

  • Exactly.:) Make sure that the color of your website matched with the content and theme of your site. Its very important because it improves your click rates and site visits.

  • Velly Angelova

    Right, Megan! Colors, theme and content should all smoothly flow into a nice mixture that is enticing to the prospects and makes your website stand out from the crowd!Thanks for commenting!

  • Daniella Petkoff

    Hi Velly, what would be your idea for best colour in photography website or advert?

  • zvi

    what would be your idea for best colour for new social network site?

  • zvi

    your site color Beautiful and relaxing! i like the Combination of the color

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