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Growing Blog Traffic: 100K Uniques P/M And 10 Lessons Learnt Along The Way

Tweak Your Biz got 100K unique visits during December, 2012. It’s taken us three years to build up to this level of traffic, and we’ve made mistakes and learnt lots along the way. Here’s what it has taken to manage a blog from a standing start to delivering this level of traffic.

Growing Blog Traffic

# 1. Ambition

To build a large audience, you have to have the ambition to believe that it is possible:

  • That requires you to have both long-term and shorter goals that will challenge you to succeed.
  • Expect that you will make mistakes. I’ve made plenty but ensure that you learn something from each and every one.

# 2. Consistency

The key differentiator in growing traffic is in ensuring that you are consistent over the longer-term.

  • It’s easy to start off with lots of enthusiasm but then give up when you’re don’t see a quick return.
  • Growing an audience takes time. It will probably take months and years so ensure that you manage your expectations and commitment accordingly.

# 3. Quality and quantity

Of course, the quality of your content is very important but producing a quality post ever few months or weeks won’t get you very far.

  • Most studies indicate that it takes at least a post a day to deliver steady growth
  • While this may not be an exact requirement for everyone, I would advise that you will need to at least consider a posting strategy of 3-4 posts per week.

# 4. Networking

Very few bloggers or businesses will grow on their content alone; networking is a critical part of growing traffic.

This requires you to:

  1. Link out to other bloggers and businesses
  2. Ask and respond to comments
  3. Comment on other blogs
  4. Share other people’s content
  5. And generally play an active part in the blogging community

# 5. SEO

I’ve written about the importance of SEO here before but creating content without researching and carrying out the basics of SEO well is about the silliest thing a blogger can do.

# 6. Research

Every post you create should be researched thoroughly:

  • Research ensures that each post is substantiated.
  • It helps the reader to take what you write seriously and ultimately delivers your content ROI.
  • Not only that, but researching is both a great way to network and educate yourself as you go.

# 7. Editing

All great writers spend more time editing than they do creating or writing content. Refine your message so that you are confident:

  • You are communicating effectively with your reader.
  • And that you are getting all your points across well.

Remember, editing is what makes one blog post stand out over another.

# 8. Headlines and formatting

Spending time on and crafting catchy and engaging headlines can make a huge difference towards getting people to read your content or not.

I can’t tell you the amount of times I’ve seen good content hidden by bad headlines.

Again, formatting your content so that it is suitable for online readers on the web is extremely important and something I’ve written about on here before.

  1. Images,
  2. Sub headings,
  3. First paragraph,
  4. Paragraph length,
  5. Bullets and numbering

Are all critical components towards holding the reader’s attention, online and should never be overlooked.

# 9. Social

You will need to appropriately push your content out across your social media channels and encourage your community and readers to share your content with their networks.

  • Make sure this is easy for them to do by installing a reliable commenting system and social share buttons on your blog.
  • Manage your social proof. People are more likely to comment and share when they see that others already have, it’s human nature.

# 10. Post length

While there is a widely held belief that shorter is better, this has not been our collective experience here at Tweak Your Biz. More often, it’s the meatier and in-depth posts that deliver significant traffic over the longer-term.

Whether you write longer or shorter posts, you should try to discover and write for evergreen content opportunities, that’s where the greatest traffic potential exists.

So there you have it, 10 lessons we’ve learnt on the way to 100K unique visitors per month (and sometimes the hard way). If you have any questions or you would like to share your experience, please feel free to comment below.

Thanks for reading,


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Digital expert, top 10% influencer with over 10 years’ senior management experience - including managing projects and teams, and growing companies in the Irish, international and online marketplaces. Co-founded one of the largest B2B blogs in the world, helped grow a B2B social media to over 1,000,000 members, created the strategy for one of the most effective SME Facebook pages in the world and have grown 3 business websites (, & to in excess of a 100,000 unique visitors per month. Have consulted and worked with both corporate and SME clients on leveraging digital to drive business KPIs. Speaker at industry events, have authored several industry reports on the Digital Economy and appeared in the New York Times, Washington Post, Business Insider and other leading online and offline business publications. Specialities include: Entrepreneurship Business Development, Start-ups, Business Planning, Management, Training, Leadership, Sales Management, Sales, Sales Process, Coaching, Online Advertising, Blogging, Online Marketing, Social Media Marketing, Digital Marketing, Content Marketing, SEO, Social Media Strategist, Digital Strategy, Social Media ROI, User Generated Content, Social Customer Care.

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  • davidquaid

    Congratulations Niall – that is a fantastic achievement and well done! Thank you too for sharing and your advice is excellent and spot on! Great stuff – have a great year in 2013

  • Birdie Melco

    I was starting to reach a slump in my enthusiasm for blogging. This article helped gain a little of that original spark back. Thanks for sharing.

  • Really great post Niall and congrats to all here. All of your tips are spot on in my view. Hubspot advise that blogs that post 3 times a week get 67% of the effect of blogs that post 5 times a week , which I feel is a reasonable compromise with a decent content strategy in place.

  • Thanks Neil, it’s about striking a balance between great/good content & frequency. Most of us can get to the level of producing good content, only a few can do great content so hard work and production have to make up the difference.

  • Thanks Birdie, keep the faith and I’m glad to be of some assistance! 🙂

  • Thank you David, and fair dues as you were one of the people to give me some very valuable advice, at the very start! Best wishes and continued success in 2013.

  • Fantastic Niall!
    Great idea to share the good news and lessons learned in one post.
    Congratulations and well done 🙂
    ~ Helen

  • Thanks Helen,it’s a collective achievement which kinda makes it even more special.

  • As someone embarking on another new popular culture blog site and looking for ways to revisit and spruce up my neglected personal site, this post could not have come at a better time with its concise plan. I concur wholeheartedly with the Notion of meaty = genuinely useful = evergreen content. am delighted to have also learnt so much from the bloggers in this group through my daily readings.

  • Congratulations guys! I can only hope to aspire to that kind of traffic level.

  • That’s the first step! 🙂

  • Thanks Elish, and well done again on being a joint author of the highest traffic post of 2012.

  • ddavey83

    Congratulations and nice post! Keep up the good work

  • Huge congratulations to Tweak Your Biz. As discussed repetitively over the years, we all agree that the whole team is needed to bring a site like TYB to the level of success it has today.
    On to bigger and better, and I am proud to be part of this community.
    Thanks for sharing your fab tips Niall, meaty and useful for us humbles 🙂

  • Thank you Nishadha, and we’re delighted to have you contribute!

  • Thanks Elaine, as someone who has blogged with us from the very start, you’re entitled to take a little more credit than most!

  • Thanks Dave!

  • Congrats! This year I will start to contribute to the site with posts!

  • Congratulations, Niall. People who aren’t involved in building online communities of the size and complexity of Tweak Your Biz may have difficulty appreciating the milestone this represents. From your friends, the BizSugar team, I’d like to say, job well done!

  • As someone who manages and has helped to grow a significant online business community, I know you understand more than most the work that goes in. Of course, having Anita to lead the way and working with such as great sister site, team and community, as BizSugar has made a huge difference to us here at TYB. Thanks for your continued and valuable support, Niall.

  • Hi Martin, We look forward to your contributions but in the meantime, thanks for your continued support.

  • Thanks, Niall. 🙂

  • Niall,

    To go from 0 to 100k visitors in any niche / sector is impressive, but to do it in an area with such high levels of competition as marketing is doubly impressive! Congratulations, I would be very proud!

    Oh, and you’ve also reminded me to get cracking on a couple of TYB posts – cheers!

  • leslie gilmour

    Niall it is a great achievement – take a minute to enjoy. And thanks for all the great posts.

  • Thanks Leslie, will do and great to hear you’re getting value from the content.

  • Well it’s a collective result with lots of great people making valuable contributions. Thanks again Anton and looking forward to more great post from you, in 2013!

  • This is true, must qualify that praise! Looking forward to getting cracking on some posts 🙂

  • ElliStGeorgeGodfrey

    This post is so timely for me as I review my editorial calendar and what is next for my blog! As always, you make the information accessible and practical. Bookmarking this one!

  • Janine Gilmour

    Congratulations in having the vision and persistence to take things to this level. I find your site filled with helpful, relevant advice so I enjoy coming back time and again. All the best for your continued success.

  • Hi Janine, delighted that you find TYB and the content useful, thanks so much for letting us know. Regards, Niall

  • Thanks Lewis, great find and I’m going to study these in detail, always looking to learn!

  • Thanks Elli, glad you liked it!

  • You’re welcome Adam – and it’s good to hear I’m sharing posts that may have been missed and are wanted to be seen

  • As virtual working becomes more popular these tools you’ve mentioned are needed more and more. Thanks for sharing this with us Lorna

  • Kristy I agree with you on some point but I don’t… From the Design is not the factor at all its the site follow which make user navigate easily. Most of the Business Website don’t have traffic with use few pages of website, it is not going to drive 1000 of people each day

  • Barry Moltz

    Nextiva does a great job! Best for small business.

  • Thanks for these tips Maricel. I hadn’t heard of Virtual PBX before but it certainly makes a lot of sense for a business as you have explained it. I look forward to your next post for us.

  • You’re welcome, Sian. And thanks for the kind words. 🙂

  • Thanks for the heads-up, Barry!

  • You’re welcome, BarbNowich!

  • PovaOnich

    I really like how Bitrix24 integrated telephony with CRM, I can’t believe it’s free.

  • MAC

    Here are two other great options for a virtual business phone line The big selling point for me was the price. I have never heard of Bitrix but if it’s free for 12 users I definitely have to check it out.

  • Thanks for pitching in, MAC. Let us know how your experience with Bitrix24 goes, if you decide to give it a try.

  • Thanks for sharing your experience, PovaOnich!

  • Nice post thank you to be continue this types of post. this is an workable post for me.

  • Liz Angelene M Verano

    Hey this is very informative! This post is very timely because I am now working on how to grow my website with more organic visits every day. The ideas discussed on this post are very convincing and practical!
    Thank you for sharing this post because it is very educational for website owners nowadays who want more traffic back to their website.

    More practical ideas here on growing your website:

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