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Are You Prepared For Doing Business In The Future?



It’s a silly question, if you think about it. How can anyone be prepared? I mean really prepared. We can play at it, and look as if we are prepared. We can do the research, make plans, develop strategies. But does anything really prepare us for what is coming? We live in a world that is increasingly unpredictable.

I was in a brainstorming meeting yesterday with four friends who are each running their own businesses. It’s a weekly event that I have been attending for the past month, and it helps in clarifying objectives, defining pathways, identifying needs and more.  We all think we are making progress with our plans, but I think God must be laughing, as the saying goes.

In this week’s meeting, we learned how a key person in one small company nearly chopped his finger off while using a band saw. The guard had been taken off the saw to make it easier to use. Major ramifications—insurance claims, regulatory inspections and a real risk of the business going under. The previous four weeks’ plans were out the window.

Another colleague’s contract had been cancelled so he no longer had an income to cushion his planning. With a family to feed and a Lexus to pay for, he was getting stressed. Different plans were called for. And so on. As each week’s plans were prepared, life happened, creating complications, reassessments, re-evaluations—all of which had to be manipulated to meet our stated objectives at the end of eight weeks of brainstorming.

Planning

I’ve become very adept at planning. It’s a kind of respectable activity that gives me the illusion of doing something useful, being responsible and thorough, making progress, establishing solidity.

  • If I’m honest though, I think I’m becoming paralysed by it, and there’s pressure building in my head (a brain storm?) that’s going to explode, unless I take some action.
  • It doesn’t feel healthy any more and I’m beginning to peek past the illusion of future security that it deceptively promises, and seek a more balanced approach to dealing with future uncertainties.

I decided it was time to turn this problem around and get creative. We plan because we want to reach a certain point, at a certain time, so we try to figure out all the factors that will affect our progress, and engineer a path to it. But, of course, it doesn’t work.

Related: You Will Thank Us – 11 Tips About Business Plans You Need To Know!

Sense and respond

The last time I checked, I found I didn’t have total conscious control over outside events – or even, a lot of the time, over my own mind and body. So, instead of trying to live in the world of ‘predict and control’, I find I’m much better suited to the world of ‘sense and respond’.

  • It’s a big shift—one that every bit of my business conditioning resists with a kind of rabid aggression, but one that definitely works.
  • The reason it works is that the only things I actually have conscious control over are the choices I make in this moment.
  • Also, there’s only one point I know with absolute certainty I’m going to reach and, when I do, I doubt I’ll be thinking about my business.

Premeditation

If meditation is all about being in the here and now, then premeditation must be something to do with being in the now before we get there, which is nuts. But isn’t that what we try to do? Isn’t that what planning is? Once you realize this, the advantages of being in the here and now start to become apparent. If I can learn to respond to real situations rather than future uncertainties:

  • Isn’t that a better use of my time?
  • Isn’t that more empowering?
  • Isn’t it just a whole lot more sane?

It’s also a lot more relaxing, and it tends to bring into play the other parts of our brain that are suppressed by this largely wasteful, manic activity. That’s when inspiration can come in, disparate dots can be joined together, ambiguous ideas can align themselves into new pathways and we actually make some real progress.

Why do we resist that process so vehemently every day, when we know that every single breakthrough that mankind has ever made has been as a result of creative thinking? In business, it’s the only thing that gets people excited and in the news. In our leisure time, it’s all about creativity.

Vancouver MeshUp

One evening every month, here in Vancouver, I organize the Vancouver MeshUp. It’s a place where people gather to take themselves into the creative space, push themselves outside their comfort zones, and experience new things that can help move them forward in some magical way. I’m really looking forward to our June event.

The speaker, Isabelle Mercier of Leapzone Strategies is a good friend—a brand-builder extraordinaire, a true professional, a great character and very brave. She called me to let me know that she hasn’t prepared anything for her talk, and she’s not going to. She’s just going to stand up and speak.

For such a diligent, detail-oriented and thorough person, this is really freaky, but I am really looking forward to her talk. As a long-time creative, she’s not afraid to step outside the box and her own considerable creative comfort zone in order to be authentically in the moment—and see what comes. To me, that is so much more powerful than a scripted delivery, a prepared Powerpoint covering all the bases, the selling agenda.

As Daniel Pink so eloquently pointed out in his book A Whole New Mind, we live in an age when being clever is no longer enough.

  • Information is just a commodity that anyone can find. It’s what we do with it that counts.
  • Now that, for most of us, survival is not such a pressing issue, we must engage our uniquely human, higher qualities to achieve meaningful satisfaction in our lives.
  • Design, stories, ‘symphony’ (synthesis, the ability to see the big picture and combine disparate pieces), empathy, play and meaning cannot be driven by technology and left-brain thinking alone.

Related: Five Potential Digital Futures

However, if we can step out of the future and get back to the now, we will realize that we’re naturally equipped with these qualities to thrive, come what may.

“The difficulty lies not so much in developing new ideas as in escaping from old ones.” — John Maynard Keynes

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Image: “future key or keyboard/Shutterstock



The Author:

Lewis is an artist, author, entrepreneur, inventor, marketing communications consultant and business mentor. Fuelled by creativity and driven by a passion to provide innovation, impact and influence, his career has taken in a large variety of disciplines, skills and experience across many areas of industry and the public sector. He has worked with startups, SMEs, multinationals, rock stars, legends of film, the UN, people with AIDS and many more. All this has made him at times cynical, but more than ever confident that the future is bright if we can only empower ourselves and each of us employ our unique creativity to help achieve this. Through his service - www.CreativeCOGS.ca - Lewis offers a powerful four-step programme and a range of marketing communications services aimed at improvement, transformation, increased efficiency and profitability. He also runs creativity courses and courses in currency trading (www.leftbraintrading.com). His most recent venture (www.scribbleo.com) is concerned with making complex and long-winded information on websites fun and quick to understand and act upon. His first novel, Hominine - it's time to choose (http://www.hominine.info) is a powerful geopolitical thriller that fictionalized popular global concerns - and then provides answers! http://about.me/lewisevans777

Add Your Comment

  • http://www.bloggertone.com Niall Devitt

    Great post, Lewis & nice to have you back writing for TYB. I’m loving the logic behind  ‘sense and respond’ – it strikes me that we all should take a leaf of this approach!  

  • http://www.about.me/lewisevans777 Lewis Evans

     Thanks Niall. Good to be here!
    By the way, Isabelle’s talk was amazing. Straight off the cuff. It generated a really energetic discussion and got her two clients to boot!

  • http://www.FionaAshe.com/ Fiona Ashe

    Brilliant post, Lewis!  Full of common sense analysis and very well written.  It takes a lot of stress away to remember that (a) “we’re naturally equipped with these qualities to thrive, come what may” and (b) “every single breakthrough that mankind has ever made has been as a result of creative thinking”.  Thanks for the insights!

  • http://www.about.me/lewisevans777 Lewis Evans

     Thanks, Fiona. I agree of course. Even so, these things seem to be damned difficult to integrate into our belief systems, aren’t they!

  • http://www.businessforsale-canada.ca/selling-a-business-canada.php Canada Sell my business

    If you are prepare to doing a business in future and want to start a new business, then buy a existing business rather than start a new business. When someone start new business then there is a risk of failure of it but when you buy a existing business which have nice goodwill then there is no chances of failure.

  • http://www.theexecutivesuite.com/blog/ Warren Rutherford

    Lewis thanks for a discourse that needs more exposure, great job.

  • http://www.thelanguagejournal.com/ The Language Journal

    Doing
    business in the future is a combination of Ideas and opinions should be
    pooled in from all sides. This would make everyone feel a part of the whole
    enterprise. The manager should make sure that his employees are not merely
    skilled laborers who are there just to make money, but are committed to the
    vision of the company. 

  • http://www.smartsolutions.ie/blog/ Elaine Rogers

    A little light went off for me re. over-planning. I can also get caught up in details and preparing for eventualities (wow, eventually is a very long time!)
    And I especially liked “Information is just a commodity that anyone can find. It’s what we do with it that counts.” As we sell and barter information, it’s becoming more important to be further creative with said information. We want knowledge but we want it presented in so many different ways ,just in order to maintain interest.

    And I am delighted to see more mediums being used online to express this information more creatively, with the addition of podcasting, webinars, video etc, rather than just the written word. It’s even amazing what we can do with the written word! like a smiley for example :-)

    I thoroughly enjoyed reading this post – and your language combination is sweet to read Lewis. Welcome back to TYB.

  • http://www.about.me/lewisevans777 Lewis Evans

     Hi Elaine, and thanks for your comments. Yes, it’s good to se things opening up, isn’t it. It amazes me just how much information is out there – and not only that – how long it has been around. Sometimes little lights go off for me, and I find that someone has written about it over ten years ago! But let’s not confuse creativity with originality. Often the best ideas come from reorganizing old information!

  • http://www.about.me/lewisevans777 Lewis Evans

     I agree. The trick is then to create genuine, authentic buy-in throughout the workforce. Because that can in some cases mean that the management have to change their attitude, release the control mentality to some extent, and actively engage with the workforce as peers, there is sometimes resistance. It has to be handled well.

  • http://www.about.me/lewisevans777 Lewis Evans

     Thank you, Warren. I think the exposure will come as more and more people realize that the alternative is not sustainable!

  • http://www.skyerbiz.com/ selling a business

    This valuable is one of the top-quality post which I have study till date on this important niche. Extremely detailed but still to the point with out virtually any nonsense.