Social Networking In Ireland Infographic

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Social Networking In Ireland Infographic

by Niall Devitt on October 7th, 2011
41 Comments

In May, Luke from Neworld blog brought together statistics on social networking usage in Ireland. It was from this information and a number of other sources that Connexia Ireland/UK decided to design what is probably the one of the first infographics for social networking in Ireland.

This social networking infographic demonstrates some interesting facts on social networking in Ireland and the trends that have developed across Facebook, Twitter, Youtube, Linkedin and Foursquare.

Connexia’s infographic outlines some interesting data for consideration:

The average Irish person spends “18 hours and 7 minutes online each month” (*Comscore).
This in turn has resulted in an increase in Irish social network usage over the past two years which is up “8.1% since December 2009” (*Comscore).
385,000 Irish people have a Twitter account.
However, this number is small in comparison to 1,942,980 people in Ireland using Facebook.
Over 900 new Facebook profiles are set up daily in Ireland
Youtube gets over 400 million views each month from Irish people.
Ireland has the second highest penetration of Linkedin users in the world with over 472,687 Linkedin profiles.

The findings show a large increase in the number of people setting up and using social networking sites and in turn an increase in online usage in Ireland.

Are you one of the Irish people already using social networking sites or are you someone who has yet to partake? Either way, I’d love to hear your opinion in the comments below.

With thanks to John Teahon and Paolo Debellini for putting this infographic together.

Thank you for reading,

Niall

Category: Facebook, social media

Tags: Connexia, facebook, Infographic, LinkedIn, Neworld, social media users, Social Networking In Ireland, twitter, Youtube

The Author: Niall Devitt

Niall Devitt is a doer, not a talker when it comes to social media. Niall advises organisations how to plan, design and implement social media strategies that generate real business returns. Niall is Chief Digital Strategist & Founder at the Ahain Group, an independent, ideas-led social business consultancy with experience of working with all types of clients and sectors– from large blue-chip multinationals to the 1 SMEs. Download our industry specific and researched social business reports. In 2009, Niall co-founded TweakYourBiz.com (formally Bloggertone.com) an international, business community and online publication. http://www.ahaingroup.com/

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http://www.ivanwalsh.com Ivan Walsh

Hi Niall,

The interesting
stat for me was ‘Ireland has the second highest penetration of Linkedin users in the world with over 472,687 Linkedin
profiles.’Ivan
http://www.cgonlinemarketing.com/ Christina Giliberti

It’s unsurprising…..and amazing! Social networking is growing at a unprecedented rate. There is a definate need for businesses to embrace it.
http://write-on-track.com Lorna

Interesting stats, interesting too that fewer Irish people are signed up to twitter than are on Linked In
Vedran T.

Wow, Niall – very impressive! I can never get enough of interesting infographics!
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http://www.tweakyourbiz.com Niall Devitt

Me too, Ivan but I’d question how many accounts are actually active?
aileen

Niall, very useful information there. I’m not sure why so many Irish people used LinkedIn, but I have always found it very useful for both connections and as an online CV for myself. Regarding Facebook, I do think a lot of businesses have set up Facebook pages, but few are using it that well, yet at least.
http://www.tweakyourbiz.com Niall Devitt

Thanks for the comment, Aileen. I agree with you on Facebook pages but I think it’s even more so with LI profiles. For me, the LI user is the least effective when compared to the other social media.
http://www.facebook.com/profile.php?id=1168419283 Mags Durand

Interesting Niall, thanks for sharing.
Getajobdone

My company is a new company called GETAJOBDONE. Its a website aimed at connecting Tradesmen with people in their local area. The primary reason why I set-up the website was due to the recession. A lot of my friends who are tradesmen lost their jobs and had asked me to build them a webpage. It was going to be time consuming for me to maintain all of their websites, so I came up with the idea of creating a website like the social network facebook, where tradesmen can create a webpage for themselves and manage and update it themselves. I genuinely believe it could benefit a lot of people in the current climate. I have made a short viedo about the company which you can find here:http://vimeo.com/channels/251631 The website is as follows:http://www.getajobdone.nethttp://vimeo.com/channels/251631 The website is as follows:http://www.getajobdone.net
Una Murphy

Hi,
Do these statistics include Northern Ireland?
Thanks,
Una Murphy
http://www.tweakyourbiz.com Niall Devitt

Hi Una, I’ll need to double check that!
http://www.smartsolutions.ie/blog/ Elaine Rogers

Very interesting stats Niall, I am sure they are evolving on a daily basis. I am surprised about LinkedIn and agree that most people don’t use it for much more than an on line CV. I am amazed only 2% Irish unemployed are on linkedIn, surely this is the one area they could utilise to great effect?
Thanks so much for sharing.
http://twitter.com/xcelbusiness Helen Cousins

Thanks Niall. I have to admit that I’ve never heard of the 3 Chinese networks cited – Tencent, Douban and Sina Weibo. A good illustration of how you must know your market and where you customer hangs out online. I have to congratulate Niall (GIbbons for being a CEO on twitter, there are not too many CEOs of larger organisations on there.

~ Helen
http://www.appointmentsetting.com/ simonswills

The states are inviting the celebrities and the famous people as brand ambassador to promote the tourism. The tag line for new strategy this season is awesome really and which has been created to express a feeling of a fun and to indicate the immerse characteristics of your holidays.
http://www.ahaingroup.com/ John twohig

While agree with some of what you are saying here Niall, my point is that if the social media marketers do not prove the cash question, business will lose interest. Social Media will continue to grow and exist. You mention that it is up to the companies, while I agree, it’s also up to the people who understand the medium to answer the cash question for the companies. Online marketing is now a huge industry, if the marketers fail, the companies will lose interest. The result, a lot of online marketers will be looking for work. The number of businesses happy with their online marketing return is still to low.
http://TheMarketingShop.ie/ Debbie McDonnell

Interesting post. The cash question comes up regularly with businesses and I think this is mainly due to a lack of understanding about what social media or social business is actually all about. Your social media activity should drive people to your website or offline store, which is where the sale should take place – after all, why would you spend your cash on a fantastic website only for the transaction to take place on a facebook page which you can never technically own?
I suggest customers who are new to social media or not clear on the benefits think of it much as they traditionally might have approached branding. In the past a local business may have sponsored a local team for example with little more than an ad at the side of a pitch or their logo on a jersey to show for their spend. Now they have an interactive opportunity to engage with customers, get real feedback, keep their brand front of mind with regular updates and potentially connect with new customers who may have been out of reach for budgetary reasons in the past – and watch it drive traffic and activity on their website at the same time. A much better return on marketing spend even if it’s not as quantifiable as other marketing efforts, even online options such as email or adwords?

I agree with Niall that social media is here to stay as it’s where our customers are. It will evolve and we will need to follow the customers if they move on to the next big thing. The problem is however not so much about the return, rather a misunderstanding of what it should deliver – and that’s not necessarily about likes, followers or euro.
http://www.ahaingroup.com/ John twohig

Thanks Debbie, I agree with you on the process but not the result of the process. If we continue to ask business to spend money on social marketing, they have to see a return for their investment. If this does not happen business will stop investing their marketing budgets.

Coca-Cola and Burberry see the benefits and have experienced increased turnover/profits. Coca-Cola have increased their online marketing spend from 3% in 2007 to 20% in 2011, why? Because they have increased their turnover/profits, this is the only reason big business will invest their shareholders money in social.

There is no sentiment in business, social is not a new business model it is “word of mouth marketing” transferred to online. So the question is, why would business spend money online if there is no return? The answer is they won’t long term. The result has to be about euros, not likes or followers.
Christina Giliberti

Hi John,

What have you started?! hehe

I believe that social media is just getting started and that businesses are starting to migrate across, or profiting from it already.

Saying that, there are a number of businesses who hate the platforms and feel that they are wasting time on them – these people fail to see the benefit. Others enjoy social media, but fail due to ill-considered updates and zero planning. Both groups need metrics to show them the effects of social media and structured strategy planning to gain any kind of return.

I love the examples of Burberry and Coca Cola – brands leading the way and sharing innovative techniques. However, to a business, this could be translated in two ways: -

1) They are well-known and respected brands already with deep pockets and buckets of staff to support these activities – not Joe Bloggs, one man band with barely time to sneeze

2) Wow, inspirational. What can I learn from these ideas to increase awareness, be more innovative, be more strategic…etc, with my own business?

Unfortunately, 1) is the common response.

Understand people and you can understand social media. You can learn to yield the technology, and wrap it around a customer-driven idea. Evereything can be measured for ROI and really should be to record a value. There are plenty of monitoring tools and techniques out there, if companies would only investigate.
http://www.ahaingroup.com/ John twohig

Thanks for the comment Christina.
http://www.ahaingroup.com/ John twohig

Thanks David, there is a lot to agree with in your comment. The use of big brands as examples is relevant to show social business has a working model, which the brands have successfully leveraged. Most Irish/UK companies in the 50min+ need this pointed out as most are unaware.

The big companies have a huge advantage over “us” I completely agree, but most management in the 50+ age bracket do not “know” that social presents a new source of market/turnover/profit. This is the context in which I use the examples.

John
davidquaid

Coming back to the <€10million turnover mark – this is where I'm most interested – as the larger companies have automatic Social Media inertia (for those with huge visibility).

Mercedes do really well I think – but what individual dealerships do varies from the unbelievable on one end to unbelievable on the other (referring to Niall's share on FB recently. Evocative.)

One thing that challenge unknown brands – how do you really start social engagement 1. with people who don't know you and 2. almost certainly haven't hired your company. If you can do that – you can take on any SM project
http://www.ahaingroup.com/ John twohig

I would again agree with you, that worries me:) As I stated somewhere recently, this is still very much a work in progress. That is why I feel that if online does not answer the cash question consistently, business will lose interest.
davidquaid

Well, there may be. Especially for information workers. If you use Social Media to differentiate (rather than try to broadcast a brand) and give value – you can pick up a lot of business referrals via twitter and LinkedIn – especially if you back it up with a good blog and great content on Slideshare/Youtube.

We’ve had some amazing referrals on twitter and LinkedIn. 2 years ago we signed with a US Company that turns over €300 million a year globablly. Via a social media LI group Also, being highly visible frequently, is also good for ranking in search (which still drives the bulk of web traffic – something that only gets further underlined as our Analytics account swells – our average client has 100k visits in Ireland a month)Here’s an example (sorry for using ourselves, I’m being lazy):We rank for SEO, SEO Limerick, SEO Dublin etc but – indirectly we also rank for “Bad SEO” via Slideshare and Youtube. Why would we want to? Well we don’t – that’s why its not our site that ranks. But its actually a great search – companies that are heavily engaged in internet marketing and have had a bad experience are really happy to find someone who has the experience to recognise the problem, reverse it and improve the business.
http://www.ahaingroup.com/ John twohig

I would understand the importance of the blog, content, YouTube but I would not have thought of Slideshare. My knowledge is growing everyday. Thanks for the tip on the Bad SEO and keeping it away from your website.
http://www.smartsolutions.ie/blog/ Elaine Rogers

Thanks for the comment, and I truly believe the best defense of our own sanity, is to take control, make up a workable system and stick with it, and it becomes easier to manage, remember and protect. Relying on password generators is fine, some people mistrust them, so there needs to be proactive alternatives
http://www.cutehoney.ie/ Mairéad Kelly

Brilliant post Elaine, as usual and a very, very important subject too. When teaching my clients I suggest that they use a password generator, I recommend http://www.lastpass.com and that they pick ONE obscure password to remember, the one to log into LastPass. You can still generate your own passwords or let it generate one for you for all your sites. The nice thing is when my laptop crashed and died, I simply logged in from a different computer and could still get access to the different sites I normally use.
http://twitter.com/neilsisson Neil Sisson

Great post Elaine. I’m with Debbie: I would be completely lost without Lastpass. Premium account is about 5 quid a year and you don’t even need that. Highest level of security around so as long as you make sure your lastpass password is something memorable but strong then you’re all set.

Also it has a pass generator tool that creates really strong passwords and the great thing is that because it works with all browsers and remembers all of your websites there is only one password in your life that needs to be something you can actually remember.
John Twohig

Great post, Elaine. I am one of the lazy ones, I am going to review this on Monday and look at Last Pass as recommended by Neil. Thanks for the wake up call.
rakkas18

Wow It was Great Information to us, Because password protection is very very important to all peoples.Keep on posting.Thanks for sharing this information.
http://www.smartsolutions.ie/blog/ Elaine Rogers

Well Neil, I think anyone reading this post, you have them sold! As the world knows by now – there is an app for everything. And it’s amazing how there are still so many that simply do not trust generators, or don’t understand them.
Thankfully, as we become more aware and savvy, that is changing
http://www.smartsolutions.ie/blog/ Elaine Rogers

Thanks John,
I recommend you view with diligence, as protection our credentials online is becoming ever more important, and ever more easy, although many people are not aware of the tools that are out there for our convenience (and our safety).
Sarah Ryan

Great post Elaine. Thanks for sharing. Off to check out LastPast myself now!
http://twitter.com/ElishBulGodley Elish Bul-Godley

Great post and so practical – should be in social media 101 lessons everywhere
http://twitter.com/simonshep Lord Haw Haw

Due to not thinking about this properly, we humans now are forced to use passwords (e.g. must have a capital, must have a number) that are difficult for us to remember and actually relatively easy for a computer to crack. A proper password schema would be something that requires a much larger number of characters but allows us to write in natural English. ‘my first girlfriend’s name was Rebecca’ is much more secure than R3b3cca. And you only have to mix it up a tiny bit to make it all but uncrackable with current tech. And I, for one, can type the first in less time than the second.
http://www.smartsolutions.ie/blog/ Elaine Rogers

That’s a great suggestion for a schema, considering the web is supposed to become more user friendly. We can get bogged down by being scared of the web, trolls, viruses, phishing, scams etc. and forget that the web is there for the people.
Interesting point about ease of typing – especially touch typists – your suggestion makes sense – many many more characters, easier to type.
Thanks for the contribution Lord Haw Haw
http://twitter.com/TusNuaDesigns Tús Nua Designs

Thanks Sarah, it can make the job very frustrating for developers and users, hopefully Apple might change it eventually. Most developers have links on the info page for users,it would be useful if Apple told users to contact the developer directly. Hopefullyin the next blog I can give away some of the “magic circle” app developer secrets:)
http://www.theexecutivesuite.com/blog/ Warren Rutherford

Debi – your article is critically important to getting the word out for App users to contact the developers directly. Reviews, good, bad, or indifferent never expire – just like nasty blogs about any topic. Comments are just that – comments. Real solutions come directly from contact with developers and authors in my view. Glad you took the time to get the objective word out.
http://twitter.com/TusNuaDesigns Tús Nua Designs

Thank you Warren,means a lot coming from such a great blogger. We are trying to get the communication & education out there, watch this space for a book announcement:)

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