Start-up Ireland 2009
Starting a business in Ireland in the current environment could be described as many things. On one hand it could be called brave, risky, crazy or even stupid, or on the other hand it could be called inspiring, innovative, capitalising and just plain entrepreneurial. So what can be done to ensure that projects are associated with the latter labels rather than the former?
If you possess creative business acumen then at this point in time it may be possible to identify more opportunities than barriers for start-up creation. So if that light-bulb moment does occur while brushing your teeth tonight then what may be a correct course of action to take if that idea remains bright tomorrow morning?
While eating breakfast a couple of key questions should be answered
1. Does the project have serious potential, name a competitor, how did they achieve success?
2. What skills do I, or my team possess to develop this project to beat them?
3. What resources can I use to maximise this projects potential? – Universities, industry professionals, support agencies.
4. Can I and my team realistically do this?
5. Who can I work with to achieve this?
6. When can I sell this and who will buy it?
If breakfast is finished and the answers to the above leave you positively convinced, then the hard work begins. Take a step back, put on the coffee, start working now and decide who you need to meet tomorrow.
So what’s the backdrop to all this. Although certain barriers now exist, these greater challenges should be relished as an opportunity to pounce on. We know that internal growth is going to be significantly limited over the coming years, so when designing new products and services we have to think from an international trading perspective. Now that we’ve figured out that we can’t export property, it’s time to identify real international scenarios that require Irish developed solutions. Focus on the smallest detail, but think about solving external real world problems. We’ve got a lot of work to do to make up for errors made recently so let’s get started.
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