Tweak Your Biz » Growth

When you start up a small business, it’s natural to focus on numbers, figures, and what makes the most profit. But that isn’t always the wisest mentality to have. Focusing instead on the individual, often-overlooked components of what makes a business successful can bring long-term benefits. Here are 5 more unconventional ways to make your business a little more successful. #1. Focus on the Physical Office Everything is online. And that’s not much of an exaggeration. If you’re not…

Investing a large amount of your time, energy, and resources into your startup puts you on an exciting but risky journey. You may well know that sinking feeling that comes with realizing that your business is struggling. Before you go into panic mode, consider implementing the following strategies that can help buoy up your floundering startup. #1. Face the Budget Before you started your business, you likely spent endless hours on working and reworking your budget, and that process should…

Choosing fonts for both your site’s header and body text is truly important for the overall design of your business website.  Although typography continues to be overlooked, yet choosing the right typeface can make a big difference to the performance of your webpage. Making the appropriate font decisions will substantially boost your website appeal and will attract more customers and prospects. Why Does Font Choice Matter? Complements content Affects branding Reflexes on good…

This post originally appeared on Niall Devitt’s LinkedIn, Niall is a regular contributor to Tweak Your Biz. For anyone not familiar with TweakYourBiz.com, it’s an international, business advice community and online publication which is owned by Anita Campbell of Small Business Trends. Today it is read by over 100,000 business people each month (140,000 unique visitors, Google Analytics, December, 2013). However, it started out as a small Irish blog with little or no traffic. Let me…

Having a good online job is one of the most popular options for individuals who prefer to stay at home and earn a living at the same time. Only home-based workers experience the convenience of lesser travel expenses and quality time with their family. Furthermore, setting your own schedule is often possible which means you can even work according to your own pace. This is highly recommended for stay-at-home mothers or for college students who want to make some income during their spare time.…

Entrepreneurs know the value of branding throughout the lifespan of a business. It attunes the actions done by you and your employees to ensure customers receive a unique and worthwhile experience. It also allows the business to differentiate itself in the sea of competition. A brand, though, is not just about a logo or some witty quip said to customers as they come through the door. The personalization of the experience is an element which builds memories of a valuable brand and it’s through…

Tell me if this sounds familiar. Ever since you started your business, you’ve been managing it all. It’s you who answers customer service calls. You who makes the coffee. You who bills clients. You who updates the social media. You who…okay, you get my point. When you first start a company, this is completely to be expected. After all, you’re not yet making a profit, so you want to spend as little as possible on staffing as long as you can handle the work yourself. The problem is,…

In my many years of developing websites for clients, one overriding theme has remained consistent in my design philosophy – simplicity. A typical client will often approach me with a myriad ideas and prospective design choices to make. My job has always started with stripping away everything to the bare essentials and deliver a solution which would convert website visitors to customers. For example more recently I was approached by florists in San Francisco to help develop their site. At…

We all need experts. Just as you wouldn’t expect your surgeon to repair your car, you shouldn’t try to figure everything out yourself. As entrepreneurs, this often goes against our DIY startup mentality. While you might find yourself wearing multiple hats and delving into tasks outside your area of expertise, getting a business up and running doesn’t mean you’ll know how to handle every situation that arises. The key to running a successful business is knowing when to ask for help…

Our world is in the midst of massive digital progression. It seems nowadays that everything and everyone is going digital. In the marketing world, the progress of digital technology has had both a positive and negative impact. As small businesses and startups strive to keep up with the big dogs, digital marketing has paved the way for a more even playing field. Yet, there are still many old-school ways of marketing that can benefit your business.   These five traditional marketing…