Tweak Your Biz » Growth

Though they sound similar, project and product life cycles are separate and very different concepts. Projects are usually a part of creating a product, thus the project life cycle often takes place within a much larger product life cycle. Let’s look at the concepts in greater detail. Project Life Cycle Any project has certain definite phases: construction projects, IT projects, marketing, internal projects All go through definite phases. Together, these phases represent the life…

Mentoring has become something of a buzz-word of late. In part because the recent economic turbulence has propagated many nascent entrepreneurs, but also as these new businesses start and grow, support and advice is needed to assist their trajectory. What is the value of mentoring? The value of mentoring is regularly questioned, often without justification, however, its impact and usefulness can be diluted for many reasons. In my own experience, mentoring can be prescribed as a ‘quick fix’…

The Munster SME Business Summit 2014 (in association with Vodafone) is the only event of its kind dedicated to the SME business community in Ireland. Taking place on Thursday, November 13th at Limerick Racecourse (2,000 car park spaces, free parking) from 9am to 6pm, it will give business people in the region an opportunity to network, exhibit and promote their products and services. Tickets are a very reasonable €20. Pictured launching the event: Madeline Hayes-Hassett, proprietor of…

There was a time when people thought of businesses as some sort of machine. However, people are not very good cogs. They are just too likely to have their own ideas and ways of doing things. So, the business as machine concept is useless. Instead, leaders have to acknowledge the complexity in both the business environment and within their own organizations, large and small. Due to this complexity, it makes far more sense for leaders to look at their companies through the lens of systems…

The Internet of Things is on the rise, bringing to mind George Orwell’s prediction of people with fingers and a single eye. The statistics are incredible with the Internet of Things (or the IoT) taking a good share of the market now but should you be concerned by it? What is the Internet of Things? The Internet of Things is the term used to describe technology that connects to the internet. Technology that relies on the internet. Technology that is powered by the internet. We’re not…

As a copywriter and digital marketer I’m often called upon for my services when a company hits a bit of a brick wall. I’ve worked with many brands from the beginning and it’s always a pleasure to successfully launch a new business but most of my projects are with established brands that are not sure what’s going wrong. Of course the problems are bespoke to the business, stalemate can occur for a number of reasons from outdated web design to a negative online presence, from expensive…

Franchise legislation is complex and is governed by federal and state laws. These laws are not uniform, and can vary from state to state. Additionally, there are different state and federal laws that govern “business opportunities” and “seller-assisted marketing plans” that can also apply to franchising.  Although below outlines the basics for a general understanding of franchise legislation it is always recommended to consult with an experience franchise lawyer. Who Supervises…

There is a lot of discussion in the business world these days about the value of an MBA degree to a startup company. All debate aside, the fact is that MBAs have founded many of the most exciting startups in the modern economy. OKCupid, Trulia, SparkNotes, and many other big-name companies started out with an MBA grad at the helm. An MBA degree is excellent preparation for those who hope to start and sell businesses, and here’s why. #1. Networking An MBA or E-MBA program is an ideal…

Even though you may believe your success is a safe thing, you need someone to break it to you – it’s not! Success is a relative thing; one day you are in, the next day you are out. In order to stay in and advance and prosper, you need to constantly work on upgrading your business skills, your work strategy and most importantly – to know which way you are headed. Do you really think that great names such as Bill Gates, Steve Jobs, Richard Branson did it all on their own? They didn’t. In…

You think entrepreneurship is all fun and games? Here are the raw unspoken truths about being a business owner. #1. Your Business is About Service, Not Personal Achievement I ask you this ‘Why did you start your business?’ or ‘Why do you want to start a business?‘ Now the tricky part is that there is a wrong answer and a right answer. Some of the wrong answers include ‘for more money’, ‘I want to be my own boss’ and ‘I dictate my schedule’. And now some of the right…