Tweak Your Biz » Growth

Web Analytics is obviously an essential tool for any eCommerce site as it allows for collection of data that can keep you ahead of your competition. There are a lot of analytics packages out there, some free, some extremely expensive so how do you decide on the package that’s right for you? As Google Analytics roll out their premium subscription at $150,000 a year, many eCommerce sites are wondering what data could possibly be worth that money. Here are the most popular free and paid for…

Once upon a time, long before he was busy polarizing the American electorate, Donald Trump built his reputation in real estate. A guy who goes by The Donald clearly means business. Regardless of one’s opinion of Mr. Trump, it must be said that he is great at what he does, and what he does is better than most is to set a goal and see the goal to completion. There are no half-measures in the Trump universe. What Can You Do? So, you have ambitions in real estate that, in comparison to Mr.…

Many people strive to achieve a high level in their organization, but never make it, and they have a lot of trouble getting a straight answer as to why not. Several years ago I read some work by a consulting organization that did research on individuals who made good career progress, but frustratingly, never were abler to achieve the last step to an executive level. The research suggested the following are the areas where you may not get good coaching or the help needed to improve your…

It’s one of the very basic facts of running a business that you should always have some sort of plan or strategy in place in order to protect your business when things go wrong. But, do you have a plan in place for your business’ growth and success? Many large companies start off as small businesses, such as a local grocery store growing to be a nationally recognized supermarket chain. If you are the owner of a small business and you’re dreaming of one day becoming the CEO of a massive…

We’ve been under the impression that social media is all good things until we, or our business, are hit by a social media crisis which turned things upside down. It is not uncommon for a business, no matter how large or small it is, to deal with a social media crisis and it can be daunting. A social meda crisis can bring a huge negative impact to a business. According to statistics, about 1.7 billion people have active social media accounts. Just imagine the huge number of social media users…

Whether you have a writing deadline for an essay or an article, there are a few rules that you can keep in mind when facing an approaching deadline. These 7 do’s and 7 don’ts will help you with the long journey towards your pending deadline. The 7 Do’s of Writing Deadlines #1. Do practice self-discipline Having self-discipline is important to have in order to do anything in life. You need self-discipline to get up in the mornings, to clean and to reach your deadlines. If you have a…

Growth Hack Talks is a growth hacking conference taking place in Dublin, Ireland on 24 September 2015. This unique event will bring together some of the world’s smartest CMOs, business leaders and product managers to share growth hacking insights, strategies and best practice. TYB readers can save €30 per ticket by entering the promo code: tweakyourbiz.  The following article was written by Ben Cotton of Growth Hack Talks and is republished here with their permission. Growth hacking is…

Setting up a website or an ecommerce site is essential if you want your business to succeed in this day and age. However, once your website is live the hard work doesn’t end there. In today’s fast-moving digital world, businesses need to invest considerable time and energy into marketing and increasing their brand awareness online. The internet has made it much easier for businesses to market themselves; but it’s also much easier for a small business to get lost amongst the hundreds and…

Founding and operating a startup can be a scary, stressful, and challenging process that causes a lot of novice businessmen to buckle under the pressure. While you’re conceiving the idea for the company, brand, or product, it always seems like everything will go just as planned, and optimism is generally strong among all the parties involved. However, after the business actually launches and it’s time for the show to start, it is quickly realized that there are a lot of factors that…

We small business owners are notorious tightwads. If we don’t have to spend it, we don’t. After all, we want to put something back in our pockets, and sometimes after our regular expenses, that ain’t much. So trying to justify why a business owner should keep money in the bank to reinvest in the company is a challenging argument. It’s kind of like the Marshmallow Test: most entrepreneurs would rather take one marshmallow (a little money) now rather than wait and take…