Tweak Your Biz » Growth

One of the classics in the Harvard Business Review’s history is an article by Chris Argyris titled “Teaching Smart People How to Learn.” One of the key points the author makes is that there is a need for leaders to balance the natural tendency toward advocacy versus doing the proper amount of inquiry first. By advocacy here, we are talking about communicating a new direction to the troops and quickly moving into action. By inquiry, we are talking about probing and listening carefully to…

Thanks to the Internet, more and more businesses are realizing that fitting into standard office space form is soon going to be obsolete for plenty of small companies because of the benefits they could get for going paperless and oriented towards modern web services. Accounting software, document management, meetings and communication all required much more effort and physical stuff around us before than today. Take Google’s GoingGoogle campaign for example. Bunch of high profile companies…

Taylor Robinson is passionate about his music and he is passionate about his business. He started Taylor Robinson Music 20 years ago while still in high school. On a recent episode of Shark Tank Robinson came on looking for investors who could help him grow his business to new levels. His company helps school kids and their parents find qualified music instructors. Not only are all the instructors professional, practicing musicians but they have all passed a rigorous background check…

In many marketing circles, including my own, the term SEO is almost a dirty word. We associate it with cheap back links, dodgy companies offering, “THE FIRST SPOT ON GOOGLE FOR YOUR BUSINESS!!!!!!” and keyword stuffed copy that’s unreadable and dull. Marketing copywriters like myself have actually championed Google’s efforts to rid the engines of these embarrassing SEO efforts, while marketing gurus such as Paul Makepeace from Visualsoft eCommerce may have welcomed the…

Employee productivity determines the success and sustainability of businesses. Senior management and business owners constantly devise new and better policies and practices to improve employee performance. But despite the sincere and high-octane efforts, most employee satisfaction surveys throw up depressing numbers. The latest Gallup survey spanning 142 countries found that only 13% of the global workforce is engaged at work. 63% is not engaged and 24% is actively disengaged. North America…

As limitless as the internet is with regards to marketing and sales potential for SMBs, it can be just as overwhelming. With a multitude of channels and ever evolving tactics, it can be quite daunting for a small to medium sized business to prioritize exactly what to do to boost its sales online in the short term. Sure, you understand you need to build a solid foundation on which to scale your online efforts in the long term but what can you do to effectively boost your sales starting…

Developing your online personal brand has become an increasingly important factor towards your success and this trend is increasing. Simply put, it’s the ongoing process of how you market yourself with social media now affording you the opportunity to consistently build on yours. I was recently invited to discuss “why everyone needs to pay attention to personal brands” with Eamonn O’Brien for the Reluctant Speakers Club Expert Series. Whether you’re a small business…

I first came across Frederique Murphy on Twitter in 2009, then I joined her M3 Power Community and listened into one of her audio series. From there we have spoken several times and surprisingly, as everything happens online nowadays, we have actually met in real life a few times. I can honestly say that from each interaction with Frederique I come away feeling empowered and with a smile on my face. It’s no coincidence then that her Twitter name is @IrishSmiley. Frederique Murphy provides…

[ Important Update: Comp closing date is being extended by ONE month to the 31st July to facilitate the very active flow of applications!] As I’ve recently been helping to promote the search for Ireland’s Best Young Entrepreneur, I thought it might be useful to create a list of some of Ireland’s outstanding young entrepreneurs who are on Twitter.  The IBYE competition offers county winners an investment of up to €20,000 while winners at national level can receive an additional…

[ Important Update: Comp closing date is being extended by ONE month to the 31st July to facilitate the very active flow of applications!] Do you have what it takes to become a successful Entrepreneur? If you do then the search is on for Ireland’s Best Young Entrepreneur with a total fund of €2 million available to invest in winning businesses and entrepreneurs in every county in Ireland. The competition offers county winners an investment of up to €20,000 while winners at national…