Tweak Your Biz » Growth

The Internet of Things is on the rise, bringing to mind George Orwell’s prediction of people with fingers and a single eye. The statistics are incredible with the Internet of Things (or the IoT) taking a good share of the market now but should you be concerned by it? What is the Internet of Things? The Internet of Things is the term used to describe technology that connects to the internet. Technology that relies on the internet. Technology that is powered by the internet. We’re not…

As a copywriter and digital marketer I’m often called upon for my services when a company hits a bit of a brick wall. I’ve worked with many brands from the beginning and it’s always a pleasure to successfully launch a new business but most of my projects are with established brands that are not sure what’s going wrong. Of course the problems are bespoke to the business, stalemate can occur for a number of reasons from outdated web design to a negative online presence, from expensive…

Franchise legislation is complex and is governed by federal and state laws. These laws are not uniform, and can vary from state to state. Additionally, there are different state and federal laws that govern “business opportunities” and “seller-assisted marketing plans” that can also apply to franchising.  Although below outlines the basics for a general understanding of franchise legislation it is always recommended to consult with an experience franchise lawyer. Who Supervises…

There is a lot of discussion in the business world these days about the value of an MBA degree to a startup company. All debate aside, the fact is that MBAs have founded many of the most exciting startups in the modern economy. OKCupid, Trulia, SparkNotes, and many other big-name companies started out with an MBA grad at the helm. An MBA degree is excellent preparation for those who hope to start and sell businesses, and here’s why. #1. Networking An MBA or E-MBA program is an ideal…

Even though you may believe your success is a safe thing, you need someone to break it to you – it’s not! Success is a relative thing; one day you are in, the next day you are out. In order to stay in and advance and prosper, you need to constantly work on upgrading your business skills, your work strategy and most importantly – to know which way you are headed. Do you really think that great names such as Bill Gates, Steve Jobs, Richard Branson did it all on their own? They didn’t. In…

You think entrepreneurship is all fun and games? Here are the raw unspoken truths about being a business owner. #1. Your Business is About Service, Not Personal Achievement I ask you this ‘Why did you start your business?’ or ‘Why do you want to start a business?‘ Now the tricky part is that there is a wrong answer and a right answer. Some of the wrong answers include ‘for more money’, ‘I want to be my own boss’ and ‘I dictate my schedule’. And now some of the right…

One of the classics in the Harvard Business Review’s history is an article by Chris Argyris titled “Teaching Smart People How to Learn.” One of the key points the author makes is that there is a need for leaders to balance the natural tendency toward advocacy versus doing the proper amount of inquiry first. By advocacy here, we are talking about communicating a new direction to the troops and quickly moving into action. By inquiry, we are talking about probing and listening carefully to…

Thanks to the Internet, more and more businesses are realizing that fitting into standard office space form is soon going to be obsolete for plenty of small companies because of the benefits they could get for going paperless and oriented towards modern web services. Accounting software, document management, meetings and communication all required much more effort and physical stuff around us before than today. Take Google’s GoingGoogle campaign for example. Bunch of high profile companies…

Taylor Robinson is passionate about his music and he is passionate about his business. He started Taylor Robinson Music 20 years ago while still in high school. On a recent episode of Shark Tank Robinson came on looking for investors who could help him grow his business to new levels. His company helps school kids and their parents find qualified music instructors. Not only are all the instructors professional, practicing musicians but they have all passed a rigorous background check…

In many marketing circles, including my own, the term SEO is almost a dirty word. We associate it with cheap back links, dodgy companies offering, “THE FIRST SPOT ON GOOGLE FOR YOUR BUSINESS!!!!!!” and keyword stuffed copy that’s unreadable and dull. Marketing copywriters like myself have actually championed Google’s efforts to rid the engines of these embarrassing SEO efforts, while marketing gurus such as Paul Makepeace from Visualsoft eCommerce may have welcomed the…