Tweak Your Biz » Growth

We’ve been under the impression that social media is all good things until we, or our business, are hit by a social media crisis which turned things upside down. It is not uncommon for a business, no matter how large or small it is, to deal with a social media crisis and it can be daunting. A social meda crisis can bring a huge negative impact to a business. According to statistics, about 1.7 billion people have active social media accounts. Just imagine the huge number of social media users…

Whether you have a writing deadline for an essay or an article, there are a few rules that you can keep in mind when facing an approaching deadline. These 7 do’s and 7 don’ts will help you with the long journey towards your pending deadline. The 7 Do’s of Writing Deadlines #1. Do practice self-discipline Having self-discipline is important to have in order to do anything in life. You need self-discipline to get up in the mornings, to clean and to reach your deadlines. If you have a…

Growth Hack Talks is a growth hacking conference taking place in Dublin, Ireland on 24 September 2015. This unique event will bring together some of the world’s smartest CMOs, business leaders and product managers to share growth hacking insights, strategies and best practice. TYB readers can save €30 per ticket by entering the promo code: tweakyourbiz.  The following article was written by Ben Cotton of Growth Hack Talks and is republished here with their permission. Growth hacking is…

Setting up a website or an ecommerce site is essential if you want your business to succeed in this day and age. However, once your website is live the hard work doesn’t end there. In today’s fast-moving digital world, businesses need to invest considerable time and energy into marketing and increasing their brand awareness online. The internet has made it much easier for businesses to market themselves; but it’s also much easier for a small business to get lost amongst the hundreds and…

Founding and operating a startup can be a scary, stressful, and challenging process that causes a lot of novice businessmen to buckle under the pressure. While you’re conceiving the idea for the company, brand, or product, it always seems like everything will go just as planned, and optimism is generally strong among all the parties involved. However, after the business actually launches and it’s time for the show to start, it is quickly realized that there are a lot of factors that…

We small business owners are notorious tightwads. If we don’t have to spend it, we don’t. After all, we want to put something back in our pockets, and sometimes after our regular expenses, that ain’t much. So trying to justify why a business owner should keep money in the bank to reinvest in the company is a challenging argument. It’s kind of like the Marshmallow Test: most entrepreneurs would rather take one marshmallow (a little money) now rather than wait and take…

So, you’ve been carrying around that brilliant idea of how to put your own genius to work for some time now, but you absolutely don’t have the faintest idea about how to start? Taking up a business venture is not as hard as it is incredibly complex, in a way that there is so much to think about and plan with precision. However, sometimes, all it takes is an original idea, and (presuming that you’ve already brainstormed one), determination and a carefully worked-out strategy. Research…

Everyone wants to be a millionaire – or a multimillionaire! – and preferably, be young when they accumulate their wealth, so that they can enjoy it and possibly leave something behind for the next generation. But the gap between that desire for financial security and the actual experience of securing and increasing wealth can be pretty big. Note: the average age of millionaires is 63. However, the last five years have produced more young millionaires (age 30 or younger) than all…

Running a successful company isn’t all roses and beach vacations. To grow your business consistently, hard work and hard knocks come with the territory, and overcoming hurdles is commonplace. As well, if you run a woman (or minority-owned business) proven to be historically underutilized, those hurdles loom even higher. So then, doesn’t it make sense to at least avoid the most common marketing mistakes, to ensure that existing clients stay put, and would-be clients don’t start…

Every small business owner usually has one goal, and that is business expansion. Business expansion means that you have managed to maintain your incomes to the point where further investments are possible. It also implies that you have a solid basis of regular customers, and that you intend to either improve the quality, the range and the cost of your services, or to simply increase the number of your customers. When it comes to any improvement, a change is implied. It’s important to…