Posts Tagged ‘localization’

Once your initial research indicates that there is a gap in the market for your product or service in your intended market destination, your next step is work on your international marketing checklist.

Images, graphics, video and pictures – so our marketers and designers tell us – are what create the biggest and most lasting impression on customers. However, when we talk about developing an international online presence, we mostly think about translating or developing text content.

If you are aiming to win market share from your local market competitors then communicating in local market languages makes sense…