Working cross-culturally definitely has its rewards, but it’s important to make efforts to understand the differences between your own habits and the expectations of those where you are doing business.
Posts Tagged ‘international penetration’
Most businesses would like to develop their markets and embrace the opportunity of developing internationally… but very few actually do anything about going global. Part of the reason behind this lethargy is a lack of knowledge about their international market opportunities. Some in-house international market research can provide you with the knowledge you need to move forward.
Let’s look at 7 mistakes in international market research that are keeping many businesses from developing their international markets to their full potential.