Tweak Your Biz » Global

The Tannery Restaurant in Dungarvan is quite a famous landmark attracting people from far and wide to sample the lovely dishes created by Paul Flynn, the local celebrity chef. Everything about the Restaurant, Cookery School and Townhouse is meticulously perfect and seems so simply done. But I’m sure this is sometimes like a Swan – beautiful and serene above water but a hell of a lot of paddling going on underneath. So I wanted to know more. Behind the scenes of the Tannery is Paul’s…

Unless online business advocates and marketers begin to deliver profit to the corporate sector, the main reason for business participation online – social media are in danger of becoming irrelevant, a meaningless trend. Why Irrelevant? If social media marketers fail to prove the cash question, business will become cynical and take the view that social is unproductive. Terms such as social capital, social authority and social ranking do not lead directly to monetization. Business is not…

Every year, on St Patrick’s Day, the whole world seems to get a little bit greener. The global roll call of locations taking part in the festivities grows ever longer, as St Patrick’s celebratory events take place from Shanghai to Sydney and even in Scottish fields. In this interview with Niall Gibbons of Tourism Ireland, I look at how the business of fun is so successfully managed in Ireland and what tourism means to Irish business. Niall is chief executive of Tourism Ireland, the…

On St Patrick’s Day we celebrate all things Irish.  But not just the Irish and not just in Ireland do we celebrate. With the recent “shout out” from Enterprise Ireland about it being the best place for Start-Up businesses and RTE’s “How to be Irish” on St Patrick’s night I thought it would be interesting to chat to a few people from different walks of life and different nationalities about Ireland and the Irish. And being Welsh myself I got a say too Rick O’Shea of 2FM…

A major agreement between leading cleantech organisations in Dublin and Silicon Valley was signed in San Jose this week. The agreement between The Green Way – Dublin’s Cleantech Cluster and the Environmental Business Cluster (EBC) in San Jose, will lead to a dramatic increase in R&D, business development, commercialisation and investment opportunities for Irish and San Jose companies looking to access U.S. and EU cleantech markets respectively. According to the ‘Expert Group on…

Last year, Fred Caballero, one of the founders here at Bloggertone put together a post about the 10 reasons to join Bloggertone in 2011. Keeping with tradition, I thought I’d examine the reasons why you should now consider joining Bloggertone in 2012. # 1. Our Community Bloggertone is all about our experts and contributors. We are now one of the most respected and effective online small business communities in the world. Our business blogging family creates great content, helps each other…

I am firm believer that the only social media strategies worth considering – are those that will yield a measurable business return. While fans, followers and other social analytics can be part of this process – they should never be the end game. But how do you get started, here’s how: The foundation to any effective online/social engagement strategy will be based on traditional business metrics: inquires, customers, research, customer service improvements, new products…

‘The European Central Bank acted on Tuesday to prevent a potential collapse of the Greek banking system after the country was declared by a large ratings agency to be in “selective default” ’ New York Times, 28 Feb 2012. That really doesn’t sound good. In fact, it sounds positively scary! It’s yet another in a long line of negative headlines about the state of the Euro and its member nations. It’s one more example of eroding confidence in Europe’s financial markets. But…

I recently spoke to Claire Dalton of Dungarvan Brewing Company which is a relatively new company started in a recession and proving to be very successful. It is a small family business run by Claire, her husband, Tom Dalton, her brother, Cormac O’Dwyer and sister-in-law, Jen Uí Dhuibhir. We discussed what prompted them to start the business, how they manage it as a family, the recent rise in popularity of Craft Beers, their use of Social Media and future plans. Plus some useful suggestions…

I have followed The Cliff House Hotel for quite a while on Twitter and discussing it with friends we all agreed that their Twitter strategy is spot on; professional, interesting and a pleasure to interact with. Luckily for me I am local to The Cliff House Hotel so I thought I’d pop down and find out who the Tweeter is behind the name and how they perfected their Twitter tactics.  I met up with the General Manager, Adriaan Bartels and had a great chat about Twitter; the way he believes it…