He has been called the World’s Most Practical Small Business Expert for consistently delivering real-world, proven small business marketing ideas and strategies…
Archive for the ‘Strategy’ Category
Attention to detail and the little things will make your business amazing.
Once your initial research indicates that there is a gap in the market for your product or service in your intended market destination, your next step is work on your international marketing checklist.
In conversation with Ceramicx – www.Ceramicx.com – Blogging for International Markets. A series of case studies looking at the role and experience of Irish companies using blogs to support their international market expansion.
If you are aiming to win market share from your local market competitors then communicating in local market languages makes sense…
Irish businesses tend to first target marketing when it comes to cutting costs, although academic findings suggest they should do the very opposite to survive the recession and thrive thereafter.
This blog looks at the role of pricing and how it is managed within the context of brand building. Your natural starting point will be to base your pricing strategy around what you’ve developed within your home market….
Working cross-culturally definitely has its rewards, but it’s important to make efforts to understand the differences between your own habits and the expectations of those where you are doing business.
Analysing how your rivals have “set out their stall” not only enables you to assess how high the risk of new market entry is for you, but also how best to respond.
When a great number of our target customers are members of an Industry Organisation, then doesn’t this make them an ideal partner?