This blog looks at the role of pricing and how it is managed within the context of brand building. Your natural starting point will be to base your pricing strategy around what you’ve developed within your home market….
Archive for the ‘International Marketing’ Category
Working cross-culturally definitely has its rewards, but it’s important to make efforts to understand the differences between your own habits and the expectations of those where you are doing business.
Analysing how your rivals have “set out their stall” not only enables you to assess how high the risk of new market entry is for you, but also how best to respond.
Here are some articles found last week on bizSugar that are inspiring from a cross-cultural and international business point of view.
When a great number of our target customers are members of an Industry Organisation, then doesn’t this make them an ideal partner?
Having the right metrics in place is fundamental to determining the success of your channel strategy, the performance of your channel partners and in building that all important trust.
Lessons from the IIA’s (Irish Internet Association) International Strategy Working Group half day conference on Winning International Business with the Web on November 18th in Dublin. The conference focused on a mix of practical sessions…
Most businesses would like to develop their markets and embrace the opportunity of developing internationally… but very few actually do anything about going global. Part of the reason behind this lethargy is a lack of knowledge about their international market opportunities. Some in-house international market research can provide you with the knowledge you need to move forward.
Let’s look at 7 mistakes in international market research that are keeping many businesses from developing their international markets to their full potential.
Don’t fall foul of data protection: new EU regulation is coming into place the end of this year. You need to ensure you are familiar with the local legislation in each of the countries you operate.