Attention to detail and the little things will make your business amazing.
Archive for the ‘International Marketing’ Category
Overseas communities have long played an important role in the economic development of their home countries. This month sees the launch of the OneVietnam Network…
Once your initial research indicates that there is a gap in the market for your product or service in your intended market destination, your next step is work on your international marketing checklist.
A new development with domain names announced yesterday is set to revolutionize the internet. The question is: will this open up new markets in developing countries or does it spell the end of the global brand? And what does it mean for the future of the brand equity in your domain name?
Images, graphics, video and pictures – so our marketers and designers tell us – are what create the biggest and most lasting impression on customers. However, when we talk about developing an international online presence, we mostly think about translating or developing text content.
In conversation with Ceramicx – www.Ceramicx.com – Blogging for International Markets. A series of case studies looking at the role and experience of Irish companies using blogs to support their international market expansion.
It’s never been easier to translate your web presence into a foreign language. A survey of small businesses by the OECD outlines the challenges and solutions.
Have you ever been caught out saying the wrong thing at a business meeting abroad? You wouldn’t be the only one…
If you are aiming to win market share from your local market competitors then communicating in local market languages makes sense…
Irish businesses tend to first target marketing when it comes to cutting costs, although academic findings suggest they should do the very opposite to survive the recession and thrive thereafter.