Archive for the ‘International Marketing’ Category

Recently, I’ve been lucky to be invited to help and support two wonderfully innovative Irish tourism social media campaigns, run by some great people and that achieved outstanding results.

Anita Campbell has created the most popular Small Business blog on the Internet. It makes several million dollars each year, attracts hundreds of thousands of readers each month, has 55 thousand Twitter followers, and has won many awards…

He has been called the World’s Most Practical Small Business Expert for consistently delivering real-world, proven small business marketing ideas and strategies…

So when you build a relationship online, to actually meet offline is such a bonus. The debate will go on for decades whether online relationships are possible. For me particularly, trust is key.

At a time like this we can all do our bit to tell the world about this great little country and this video has the right message so go SHARE IT!

Attention to detail and the little things will make your business amazing.

Overseas communities have long played an important role in the economic development of their home countries. This month sees the launch of the OneVietnam Network…

Once your initial research indicates that there is a gap in the market for your product or service in your intended market destination, your next step is work on your international marketing checklist.

A new development with domain names announced yesterday is set to revolutionize the internet. The question is: will this open up new markets in developing countries or does it spell the end of the global brand? And what does it mean for the future of the brand equity in your domain name?

Images, graphics, video and pictures – so our marketers and designers tell us – are what create the biggest and most lasting impression on customers. However, when we talk about developing an international online presence, we mostly think about translating or developing text content.