Tweak Your Biz » Global » 10 More Links You May Have Missed, But Shouldn’t!

10 More Links You May Have Missed, But Shouldn’t!

by Niall Devitt on April 9th, 2011
17 Comments



1. # A true Irish leader! Make sure to watch ‘Looking past Limits’, the wonderful & inspiring Caroline Casey at TED talks.

2. # Fred interviews John Jantsch of Duct Tape Marketing for the launch of Bloggertone.TV

3. # Congratulations to Anita Campbell, Shawn Hessinger, Duncan Campbell and the team! BizSugar, the small biz social news site, achieves 175,000 members.

4. # Is Social Media Bullshit? One of the best presentations I’ve seen.

5. # Connor Keppel tells us Irish, to ‘Shut Up and Stop Begrudging’.

6. # Social Media and Recruitment! Here’s the full transcript of the Facebook Q&A with Greg Fry, #LiveSMI.

7. # ‘Buying followers for Twitter and Facebook is a lot like stuffing your bra’. Great title, and total sense from the Entrepreneur & Self-Employed Business Journal.

8. # ‘Who has Ireland’s best FB page?’ So far it’s the the @rcade, followed by doo-lally,LadyUmbrella, The Grafton Lounge, Total Rugby and Dog Training Ireland.

9. # Make sure you watch about this Incredible technology! Swedish mobile phone company 3, are the first people to offer online sales people (thanks to Simply Zesty).

10. # Now this is how you do a Youtube video! Truly amazing viral from Japan! (Thanks to ‘Whats Happening Dublin’ for the share).



Category: Business articles reviews, Social entrepreneurship

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The Author:

Niall Devitt is a doer, not a talker when it comes to social media. Niall advises organisations how to plan, design and implement social media strategies that generate real business returns.  Niall is Chief Digital Strategist & Founder at the Ahain Group, an independent, ideas-led social business consultancy with experience of working with all types of clients and sectors– from large blue-chip multinationals to the 1 SMEs. Download our industry specific and researched social business reports. In 2009, Niall co-founded TweakYourBiz.com (formally Bloggertone.com) an international, business community and online publication. http://www.ahaingroup.com/

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  • Facundo

    Interesting framework Richie. I wonder how one can implement an abridged version to serve clients better since not everyone would pay for such analysis nor have the capacity to do it themselves. n

  • http://twitter.com/rbconsulting Richie Bowden

    Over 200 registered for the BI and Analytics event.
    Looking forward to seeing you all there.
    Richie

  • http://twitter.com/GeraldNitram Gerald Martin

    That media stunt can really attract a lot of people. They’re the ones that are usually turned into the biggest viral hits on the Internet. Remember that one about a boy going to a dentist? That boy’s dad has earned a lot because of a video he took of his son after a trip to the dentist.

    = Gerald Martin =
    http://www.endlessrise.com/

  • http://www.leadsandappointments.com/ Anika Davis

    Bragging is anyone’s most hated attitude. Yes, agree to you that instead of bragging in front of other people use it as your marketing tool. These can eventually attract more customers which means more sales to your company. One great strategy indeed!

  • http://twitter.com/denisefay Denise Fay

    Hi Pawel, a comprehensive list. I certainly don’t like bragging, it reminds me of my mums friends years ago and how wonderful their children all were!!

    I like your clear approach and advice to people. A good list that any small business owner or executive can follow.

    Take care,
    Denise

  • http://about.me/Lindeskog lyceum1776

    I don’t need to brag! ;) I let other individuals do that for me in an appropriate way. I believe in the techniques of referral marketing. I recently got the title, “social media evangelist” from a famous writer and speaker. We have getting to know each other during the years, so when he asked what I wanted to be called in his latest book, I said: “You decide.”

  • ElliStGeorgeGodfrey

    One of my favourite questions to ask in seminars and 1:1 coaching sessions, is “why do you customers really buy from you?” Even for my own business, there are times when I’m not quite sure either. Your tips are a good reminder that sales is less about our sellling ability  and more about the emotional life our customers are experiencing.

  • John Perrin

    Thank you for the awesome comments. It’s something that is being forgotten that the customer is just a cash point. Too many times do we hear/see people who have be exposed to a salesperson that takes everything without any true thought. 

    This is the problem with the image of sales and granted it will keep on going this way simply because of the greed some people begin to feel. It is also very important to remind ourselves why we believe the company is unique and what it has to offer.

  • http://www.wholesalepages.co.uk/ UK Wholesale

    Many times salesperson just thinks about him self and ignores the customer’s feelings. This leave bad impact on customer and he perceives a whole company as fraud. To cover this type of problem you have to train your employees and salespersons in such a way that they also take customers as a valuable asset and give respect to them.

  • John Perrin

    That’s very true, as much as having an asset is a good thing consider the mindset you have with one, it’s generally about the value/money that can be generated from it. This is when you need to think about the problems you can solve for the customer and how YOU can become an asset to them. Very valid point however.

  • John Twohig

    HI John, I enjoyed the post but can not agree with you opening statement that we never want to buy anything. We all have needs, different needs at different times in our lives. I do accept that the sales person holds the key to where we purchase the goods or service. As a man I will only by when I need to, what a good sales person should be able to do is get me to purchase the correct product to suit my needs. The sales person should, by the correct use of questions and listening, establishing my needs.  

  • http://smartbusinessguides.net/ Pawel Grabowski

    Thanks Denise! I appreciate that. 

    But hey, I wonder who it was that gave me few great copywriting tips couple years back 
    at the Drog Chamber group? ;) I hope things are well? 

  • http://twitter.com/#!/antonmccarthy Anton McCarthy

    Hi John, interesting and useful pointers to think about there. #2 couldn’t be right though, people buy stuff all the time that they don’t need! 

    Great point on ‘it’s not about you’ – it’s never about what you and what you can do in general, it’s always about what the customer needs and wants and how they can benefit from what you offer – that’s also where the trust factor comes in very strongly.

  • John Perrin

    Hi John, glad you enjoyed it. That’s very true, we do have our different needs in our lives but have you ever caved in to the up selling process a supermarket has? The till is lined with junk you didn’t even think you needed or actually wanted but the branding and instant desire is what sways you to buy the chocolate bar. Then you try to back up the decision to buy the bar by saying you are a tad hungry or you need the energy, yet you were fine a couple of minutes ago. The branding there sold itself to you and it changed your emotions as well.

  • John Perrin

    Thanks Elaine! I recently read a study by Ferrazzi Greenlight, 
    http://www.ferrazzigreenlight.com/sam/FG-How_the_Best_Get_Better.pdf which highlighted how companies saw greater growth focusing on client relationships rather then regular transactions with ‘new’ customers. It’s incredibly interesting and worth a read, but it works hand in hand with the process of dealing with the client’s problems and fixing those issues. If you become a security blanket for the client they will always return without a moments hesitation, so this should really make everyone consider what they are doing for the current client relationships they may have. 

    But marketing is what plays with our emotions, a half dressed woman has different effects for everyone but nonetheless its pushes around our emotions, which ultimately is the deciding factor for our purchases.  

  • John Perrin

    Hi Anton, thanks for the feedback. That is very true, only last week I went and bought a hammock for the summer, looks like autumn will be here first. 

    Sales as an industry has got into the mindset of 80%-20%, so more talking and less listening basically. Which then defies the logic of solving the customers problems as you don’t really have any idea as to what they require. It’s very irritating actually to see it happen so often, giving the sales industry a bad image that is already suffering with the cheesy lines people get feed.

  • http://www.wholesalepages.co.uk/ UK Wholesale

    All these tips are superb, but how can you forget about Press releases!! It is another good way of marketing for your business. Promotion of your new products and offers with press releases is an economical investment and it is also a fast medium to approach the big market.

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