Tweak Your Biz » Global » World’s Most Practical Small Biz Expert Talks To Bloggertone.TV

World’s Most Practical Small Biz Expert Talks To Bloggertone.TV

by Niall Devitt on April 5th, 2011
45 Comments



It’s with great pleasure that we can officially announce the launch of Bloggertone.TV

This is an exciting new venture, where we will interview the brightest and best of the international business world, and what a seriously great first interview we have for you today!

Today’s guest, John Jantsch:

John Jantsch is a marketing consultant, award winning social media publisher and best selling author of Duct Tape Marketing and The Referral Engine.

Seth Godin says he “is the Peter Drucker of small business marketing tactics.”

He has been called the ‘World’s Most Practical Small Business Expert for consistently delivering real-world, proven small business marketing ideas and strategies’.

  • His blog was chosen as a Forbes favorite for marketing and small business and his podcast, a top ten marketing show on iTunes, was called a “must listen” by Fast Company magazine.
  • He is the featured marketing contributor to American Express OPENForum and is a popular presenter of workshop and webinars for organizations such as American Express, Intuit, Verizon, HP, and Citrix.
  • His practical take on small business is often cited as a resource in publications such as the Wall St. Journal, New York Times, and CNNMoney.

In this interview, John talks to Fred about why it’s good to be different, how listening to social media will make you smarter and about his new book ‘The Referral Engine’.

YouTube Preview Image

Until next time on Bloggertone.TV

We hope you enjoy the interview, and we would like to say a BIG thank you to John for his wonderful advice and insights.



Category: International Marketing, Interviews, social media, Strategy, Tweak Your Biz.TV

Tags: , , , , , , , , , ,

The Author:

Niall Devitt is a doer, not a talker when it comes to social media. Niall advises organisations how to plan, design and implement social media strategies that generate real business returns.  Niall is Chief Digital Strategist & Founder at the Ahain Group, an independent, ideas-led social business consultancy with experience of working with all types of clients and sectors– from large blue-chip multinationals to the 1 SMEs. Download our industry specific and researched social business reports. In 2009, Niall co-founded TweakYourBiz.com (formally Bloggertone.com) an international, business community and online publication. http://www.ahaingroup.com/

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  • http://www.ivanwalsh.com Ivan Walsh

    Great interview, Fred

  • http://alidavies.com/ Ali Davies

    What I enjoyed most about this video and the tips in it is that they are very straight forward. Many of the home based business owners I work with can be quite intimidated by this subject and not know where to start. These tips are a great reminder that the best strategies are often simple, well executed, customer focussed and measured.nYour video helps to demystify this subject for very small businesses in an easy to understand and easy to implement way. It is just what small businesses need.

  • http://www.tweakyourbiz.com Niall Devitt

    Thanks for your comment Ali, they don’t call John the worldu2019s most practical small business expert for nothing :)

  • http://twitter.com/fredchannel Fred

    Thanks Ivan!

  • Anonymous

    Super stuff Fred. Great to see new ground breaking activity on Bloggertone:)

  • Colette @ Real Insights

    Really enjoyed this & delighted to hear ‘listen to your customers’ to glean insights into how you can perform better & deliver to their needs – has always been my mantra & will continue to be!! Thx again :)

  • http://twitter.com/fredchannel Fred

    Cheers mate

  • Derbhile

    I’m always trying to hit that point home about being different when I’m writing press releases. Even if what you do isn’t that different, it’s how you do it that will separate you from the crowd. n

  • http://www.encouragingexcellence.ie/ Mairu00e9ad Kelly

    Great stuff Fred, really enjoyed that. Simple, clear and manageable advice.

  • http://www.homejobsite.com Home Job Site

    I have heard about duct-tape marketing before, but never really understood what it was all about, never bought the book… But John sounds interesting and obviously has some business experience. I wonder if he works from home on occasion.

  • http://www.homejobsite.com Home Job Site

    I have heard about duct-tape marketing before, but never really understood what it was all about, never bought the book… But John sounds interesting and obviously has some business experience. I wonder if he works from home on occasion.

  • http://websitesgiveback.com/blog/ Elena Patrice

    This is great and what a gift to have this interview for your followers/viewers. John is one of my absolute favorites who I have come to completely rely on in many areas for small business. I refer many of my small business clients to follow him and learn all they can because he offers so much. Thanks for sharing this! Much kindness, Elena

  • http://www.tweakyourbiz.com Niall Devitt

    Sounds like you have the right mantra! Thanks for your comments, Colette.

  • http://www.tweakyourbiz.com Niall Devitt

    Thanks for the comment, Elena. We hope that many Bloggertone readers can benefit from John’s advice, just like your clients :) .

  • http://www.cgonlinemarketing.com/ Christina Giliberti

    It all sounds extremely exciting and I’m pleased to see Bloggertone making such a great leap forward.nExcellent interview!

  • http://www.seefincoaching.com/blog Elaine Rogers

    What a great watch, well done lads, looking forward to tuning in to Bloggertone TV again :)

  • http://twitter.com/smallbiztrends Anita Campbell

    Good interview by John and Fred. John was one of the first people I “met” the blogosphere way back when. It’s been exciting to see his business grow and the direction he’s taken.

  • http://www.connorkeppel.com Connor Keppel

    Well done Beatrice! nnGreat post. I also believe that it’s a poor move to not call it ‘like’. It’s amazing how little people know about Google outside of search really and +1 is not adding to adoption. Everyone knows about like so why not take advocates on board as opposed to trying to win them over to what will be perceived as being another application for everyone to get their head around. I’m with you on this one! nnChat soon

  • http://www.techiemania.com Sathishkumar

    Wonderful article. Its so true that Google need to change the model of +1 button and they need to increase the awareness about the Google profile to Gmail account holders. Until then, Google +1 is just a waste of time.

  • http://www.garrendennylane.ie/blog Lorna

    Totally agree with your point – tis a bit strange to be asked to like a search when you haven’t even visited the site and why would one return to the search page again, will be interesting to see how it all pans out though. Thanks a mill for the explanationnLorna

  • http://www.cgonlinemarketing.com/ Christina Giliberti

    If Google are tapping into it, then the power of ‘likes’ is sure to increase. I do agree with you Beatrice, that the word ‘like’ would have worked much better. Then again maybe Google is hoping the new name is much more unique – who knows.nnIf you do have to click the magic button to express a like beforehand, then couldn’t this be a pointless metric or abused by brands and companies?? I’m all for some social integration online, but do worry about manipulation. Rankings has always been about relevancy as opposed to popularity.nWatch this space!

  • http://profiles.google.com/richard.conroy Richard Conroy

    @37b80f46c3622a6b1e0a16c9f20c4035:disqus Great post. A lot of these WP plugin roundups tend to over-focus on eye-candy operations, and ignore genuinely useful, nay indispensable alternatives. I know options with respect to Caching & Minify and why you would use them (too many clients on the one share hosting shard), have used 301 Redirects for similar reasons, but WP Security Scan looks like a real find, especially on sites with too many admins (like one that I am building now: http://w3projects.org – ~15 people with admin rights). Installing it now.nnHowever for me qTranslate is the peach. I have seen professional translation plugins like WPML (site 5?) but nobody seems to get it when I try to explain what a translation plugin REALLY means. Too many suggestions along the lines of Google Translate. I actually have a potential client who really wants something along these lines (she is bilingual).

  • Facundo

    Hi Richard. Glad you found the suggestions useful. The guys that do qTranslate seem to really get it so if you decide to go that way you can expect even more features in the future I’d say. n

  • http://www.channelship.ie/blog Facundo

    Thanks Mairu00e9ad. Trying out new plugins is something I enjoy too of course :) n

  • http://www.cgonlinemarketing.com/ Christina Giliberti

    Excellent Facundo! Will add the ‘related posts’ one for sure. n

  • Anonymous

    Great list there. I also think it’s important to have a plugin to give users the ability to share a post they like on any social network, e.g. Twitter, Facebook, etc. Found a neat one today: nhttp://www.daddydesign.com/wordpress/social-toolbar-wordpress-plugin/

  • http://www.hal9000.ie Jennie Molphy

    Great selection Facundo – there’s so many plugins out there, it’s good to get recommendations.nnnI’ve just installed Dagon Design Sitemap Generator – another useful one.nnhttp://wordpress.org/extend/plugins/sitemap-generator/nnnSo next up is WP Security Scan…

  • Pingback: Bloggertone TV Meets The Queen Of Sales: Jill Konrath | Internationalization blog | Bloggertone

  • Facundo

    Thanks Jennie!n

  • Facundo

    @twitter-201285346:disqus & @twitter-155752094:disqus I normally go for All in one SEO because it is generally compatible with other plugins. I’ve tried Platinum SEO which is great but a thing to consider is that once you choose one of these SEO plugins if you then want to change you may end up having to re-enter metadata again or find a way to export it and import it (and it can be a bit messy as this is not built in). In short, I tend to decide based on the plugins I may need down the line too. n

  • Facundo

    Very true Beatrice nn

  • http://twitter.com/PaulPinnacle Paul Cawley

    A very valid point Facundo, both on compatibility and on import/export flexibility. nnMost of the tools mentioned are compatible with the SEO data transporter plugin (http://wordpress.org/extend/plugins/seo-data-transporter/), but it can still be messy if you’ve a high level of customisation on your site. Regardless of what methods you use to achieve it (Joost’s tool has a nice and tidy import/export function which works pretty well), ensure you have a safe backup before proceeding. It can cause serious headaches if you run into a problem down the line without a safe restore point.

  • Facundo

    Thanks Elaine! You can probably try out number 7 too without too much pain :) n

  • Anonymous

    Thanks Fred and Facundo for all the work and effort you’ve put into Bloggertone. u00a0I can attest to this in particular with the work that was put in to edit and publish my Bloggertone TV video recently.nnnWelcome Anita. u00a0I really look forward to getting to know you better.

  • http://Martin.Lindeskog.name lyceum1776

    Congratulations to Anita! Niall: I enjoyed our Skype chat we had some time ago and I look forward to follow the development of Bloggertone!

  • http://cindyking.biz/ Cindy King

    Fantastic news!u00a0 Congratulations to Anita!u00a0 I’m sure Bloggertone is in for a shiny future.And lots of good wishes to Fred and Facundo, I know they’ll do well too.nnIt’s great to see how things are movingu00a0forward for you all.u00a0

  • http://www.famousbloggers.net Hesham Zebida

    Wow! It’s really nice to seeu00a0Anitau00a0onu00a0BloggerToneu00a0,u00a0congratulationu00a0to you all!

  • http://www.tweakyourbiz.com Niall Devitt

    Thanks, Hesham, your support isu00a0appreciated!

  • http://mountainmovingmindset.com/blog/ Frederique Murphy

    Woohoo!!! nnWhat a fantastic series of news!nnFred, Facundo, nwishing you the best; focus is key and you can now both fully focus on Channelship. And, thanks to social media, we are never too far away from each other.nnAnita, ncongratulations, that’s a wonderful news. nnI cannot wait to hearing more! More news, more strategies and more opportunities that both you and Niall will bring to life.

  • http://www.tweakyourbiz.com Niall Devitt

    Thank you for your continued support, Frederique, we appreciate it :)

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  • Guest

    Thanks, Frederique! We appreciate the support :)

  • Facundo

    Thanks Derbhile, we are around :)

  • http://twitter.com/wbider Web Spider

    Thanks for encouraging me about the article. I’ll mention few more topic soon about Identity theft. Thanks for stopping by :)

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