Saint Patrick’s Day Facebook Campaign: Shamrock Urself
Would you be able to write a blog post or do a status update via Twitter or Facebook to get some further momentum behind this campaign?
In the run up to St Patrick’s Day, I have been working with fellow social media volunteers and we have come up with a Shamrock Urself! - a Facebook specific application that enables people to add a Shamrock Stamp to their profile picture.
The background is a simple one.
With Irish people based across the globe, coupled with doom and gloom that has become the spirit of the homeland, Irish people are craving a celebration commonality.
Given the fact that if Facebook were a country, it would be the 3rd largest in the world, this gives Ireland a virtual platform to spread the Saint Patrick’s Day message of pride and positivity.
Shamrock Urself! enables Irish people and friends of Ireland to add a Shamrock Stamp to their Facebook profile picture through our Shamrock Urself! Application .
Facebook doesn’t automatically set it as your profile picture. You have got to click on ‘Make it my profile picture’ when you preview it. Or alternatively, set it as your profile picture from your Shamrock Urself special Album! This is a Facebook restriction that is beyond our control
The ethos of the campaign is about fun, enjoyment, and people getting involved.
The key is you don’t need to be Irish to be part of the campaign; you just need to want to be part of it all.
There are a host of Irish Brands taking part in the campaign; those who are joining in the ‘craic’ and doing their bit to spread a little Irishness this Paddy’s day.
The ask for Irish Fan Pages is both simple and quick. We are asking them to like the ShamrockUrself! page and post a status update to their fans and tell them about Shamrock Urself.
If brands want to add a Shamrock to their business page, there is an additional step due to restrictions on Facebook that are beyond our control. Your Page Admin will have to save your business page profile picture onto their own page and shamrock it and then set it as the Business Page pic.
So what are you waiting for, Enjoy being Irish if just for a day and go Shamrock Urself! now!
Thanks for reading,