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10 More Links You May Have Missed, But Shouldn’t!

by Niall Devitt on February 19th, 2011
16 Comments



1. # The week that’s in it! Elaine Rogers of Seefin Coaching shows you how to mindmap your way to romance.

2. # The Rise To The Top profiles 35 Female Visionaries You Need To Know. Always good to see our friend and mentor, the wonderful Anita Campbell and powerhouse behind Small Business Trends and BizSugar is rightfully included.

3 # Never rush into social media before you understand how it works! This super Bloggertone post by Greg Fry of Careers Coach highlights common mistakes businesses make when starting out.

4. # Are you using social media to promote your events? Here some great info on how-to from New Tricks over at Social Media Today

5. # Want to use Twitter as a serious marketing tool? Then you must read this comprehensive Bloggertone post from Ivan Walsh of IvanWalsh.com on how-to create a strategic marketing plan.

6. # More info on using Twitter for your business, this is the transcript of the  Social Media Ireland Facebook Q&A with Cindy King.

7. # Staying with Twitter, Adrian Bannon has launched a campaign to encourage Twitter to locate its European HQ in Dublin. Get the lowdown here from Siliconrepublic.com

8. # Here’s an interview from ‎New Tech Post with Richard O’Donnell, one of the founders behind Rendezvous353, the Irish social network aiming to link Irish people around the globe.

9. # Be careful what you post, how you post and when you post on Facebook! Luke form Neworld looks at the top reasons people unlike brands

10. # Are you measuring your online ROI? Simply Zesty look at the best free social media monitoring tools



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The Author:

Niall Devitt is a doer, not a talker when it comes to social media. Niall advises organisations how to plan, design and implement social media strategies that generate real business returns.  Niall is Chief Digital Strategist & Founder at the Ahain Group, an independent, ideas-led social business consultancy with experience of working with all types of clients and sectors– from large blue-chip multinationals to the 1 SMEs. Download our industry specific and researched social business reports. In 2009, Niall co-founded TweakYourBiz.com (formally Bloggertone.com) an international, business community and online publication. http://www.ahaingroup.com/

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  • http://twitter.com/supplyIE supplyIE

    Great post, we clearly must to find out the reason of his objection but sometimes we have to accept a ‘No’ and to go forth. Thanks very much for your post.

    Nicolas.

  • http://twitter.com/marketingdebbie TheMarketingShop.ie

    Hi Philip,

    Enjoyed the post. If you can’t close the sale it’s always worth finding out why, as worst case you’ll learn from it for the future.  Sometimes a client doesn’t exactly make it easy as although we don’t like to hear a no a lot of people don’t like to say no either – particularly if the reason relates to cost.

  • Philip O’Rourke

    Many thanks for your kind comments and response. While it is true that everybody wants the best possible price they can get, it is also true that, if they are a real potential buyer, they will also want what represents the best possible investment. This is something that need to be established at the earliest stages.

    Whether the answer is ‘No’ or ‘I’ll give you a call sometime’ it still leaves the job unfinished.  I have seen salespeople breath a sigh of relief to hear ‘No’ rather than deal with the stress of closing. Needless to say, they weren’t any of mine :-)

  • Philip O’Rourke

    I agree, Nicolas. When all possible efforts plus one more have been exhausted, we try and find out from the where we have fallen short. Then we proceed to step 2. :-)

  • Philip O’Rourke

    I agree, Nicolas. When all possible efforts plus one more have been exhausted, we try and find out from the where we have fallen short. Then we proceed to step 2. :-)

  • http://www.smartsolutions.ie/blog/ Elaine Rogers

    Great first Bloggertone post Philip – well done!
    I love your formula, and concur 100%, and don’t often do it myself.

    And your comment below to Nicholas hits the nail on the head for me:
    “When all possible efforts plus one more have been exhausted…”

    The plus one :)

  • Philip O’Rourke

    Many thanks, Elaine. Personally, if the product is fit for purpose, I will always buy from a professional who will stay the course. As long as the potential client has a pulse, a need and the resources to cover it – the game isn’t over :-)

  • http://twitter.com/#!/antonmccarthy Anton McCarthy

    Hi Philip, great post! I think your article is probably especially valuable and insightful for Irish-based readers – we may have a propensity to not want to appear too ‘pushy’, at the risk of ‘scaring someone off’. When really, as you say, the prospect just wants that full reassurance that they are making the right call in sealing the deal. Nice tips.

  • http://www.appointmentsetting.com/ simonswills

    Preparing a sales presentation is not something that can be done on a fly. Often in a complicated sales, you would need information from various divisions within your own organization to take the value your product/service can offer, to response the objections/concerns of the client, and to determine reliability to your sales presentation.

  • Philip O’Rourke

    I concur Simon.I have seen many fail because the one presenting had not completed the fact and product discoveries beforehand. 

  • Philip O’Rourke

    Many thanks for you kind remarks, Anton. It is true what you say. .It is far to often that salespeople fail to gain the respect of a potential client because of timidity. A lack of courage on the part of the salesperson does not inspire trust in the client.

  • Alan Lavender

    Good points. When I did a brief stint with BT in Glasgow in the ’90′s that was similar to their objection handling training for the call centre but with a big difference. Theirs didn’t have that feedback loop of going back in to look for another objection. I also agree with comments about the Irish not wanting to appear too pushy. In business, now is not the time. Finally very interested to see you were in photography previously.

  • http://twitter.com/xcelbusiness Helen Cousins

    I assume that sometimes a repeated “no” would have to be accepted, and the loop closed without a sale ? :) But in principle, I agree with the formula.
    Welcome to Bloggertone Philip!
    ~ Helen

  • http://twitter.com/VertexFitness Dwayne Wimmer

    Many GREAT points, I will be sharing this with my staff at Vertex Fitness

  • Debi Harper

    Great post Phillip and so true, the thoughts of someone rejecting your product, especially when you believe in the product so much can be very scary . I find it less scary telling myself we have a fantastic product and people will benefit from using it, I really have to share it :)  Thank you for the tips

  • http://twitter.com/WiseSaaS WiseSaaS

    Very clearly articulated Helen! Thanks. For SaaS CEO’s looking at how to grow their monthly sales through US reseller channels, please check out SaaSMAX. In addition to being a Marketplace for Business SaaS Apps, we also manage partner deal registration and commission management, with the goal of reducing the pain of all the accounting and financial management associated with partner programs.

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