Tweak Your Biz » Global » How to be amazing: it’s the simple things that count

How to be amazing: it’s the simple things that count



Let’s not get carried away or be intimidated by the word AMAZING. It’s not that difficult, it’s about attention to detail, to the little things.

Here’s my Top 5 + 1 list of the simple things that add up to being amazing.

Put on your make-up and glad rags

Make your website attractive, interesting and easy to browse
For most businesses these days, the website is their shop front.  Ask yourself, will it grab the eye of your prospects and potential customers?  Are they likely to take a second glance, open the door and step in?

Think:

  • Short and sharp messaging
  • Attractive graphics
  • Clear navigation
  • Calls to action
  • Fresh content

Simple things: limit the number of bullets: use a √ for bullets instead of • or any other symbols. It seems we like the √ best.
Too bad I can’t demo on wordpress content management system.

Get Found

Stand up and wave at those looking for you. Don’t hide under a bushel.  Get your SEO sorted.

Do your key word research: use google’s free tools. Make everyone in the company aware of your key words: be conscious when you are producing online content of your keywords and use them.  Get keyword density!

www.websitegrader.com is a great tool to help you assess the marketing effectiveness of your website and your ranking versus your competitors.  Get the loop going: run the report, implement their recommendations, run the report.  Watch your ranking improve.

Simple things: make sure you complete your metadata – your page titles and meta descriptions for each page.

Get Social

Social networking OR Social Media Marketing
I’m not going to get into the whole debate on marketing versus networking. How you chose to use all these fantastic social platforms is your business, literally and figuratively.  Suffice it to say, Facebook (the company) is focused on ad revenue generation: more and more people are joining Facebook, Twitter and Linkedin and using them to build brand and name awareness for their businesses.  Don’t forget, there are lots of people out there searching for solutions and YOU, all the time.

Simple things: set up a Linkedin Group for your business.  Invite all your clients, prospects and staff to join. Use it to offer discounts, special deals to this group: to broadcast any company news, product upgrades.  Get some discussions going.

Use the search function on Tweetdeck and the # tag.  Check out how your competitors use it.

Answer the phone: be polite and friendly

In other words, offer great customer service.

Simple things: don’t automatically assume your staff are good on the phone. Many are not. Many hate answering the phone.  Have a section on answering the phone as part of new staff induction.  Do some role play. Explain that it is expected that all staff pick up the phone when necessary.  Write some phone scripts!

Be Visible

Those who are visible get noticed! The current economic climate has all sorts of people out on the streets, networking, attending events, reeling off their one minute pitch.  This is great.  For many, it’s not a natural skill and it would be a lot easier to go home and flop on the sofa after a hard day’s work.  Persevere.  It gets easier. Relationships will form and build.

Simple things: ask first what someone does: then, tailor your pitch to how you think it might relate to his/her business.  If it doesn’t don’t flog a dead horse.  Move on, unless you’re having fun.  Enjoy the conversation, then move on.

Think Global, Act Local

Finally, if you are working in a global market place or international markets you need to apply the above in each market.

Go on, be amazing every day.

VOTE for this post HERE and also Leave a Comment to win great prizes!

This post is part of the HP SugarTone contest: “Making your business amazing”, sponsored by Hewlett Packard

VOTE for this post HERE and also Leave a Comment to win great prizes!



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The Author:

I am an International Strategy and Marketing Consultant with over 20 years experience in marketing and strategy and international operations both in the US and Europe. Broad functional experience in: Marketing and Communications Strategic and Financial analytics including Business Case Development Consulting and Operational management Client Relationship Management Deep financial services sector knowledge. Worked in organisations ranging from technology start-ups, fast-paced direct marketing agency to large corporates. Member of Enterprise Ireland Mentor Panel Member of IIA (Irish Internet Association) International Strategy Working Group Committee member of the MBA Association of Ireland: http://www.mbaassociation.ie/pages/home.asp http://www.codegaconsulting.com

Add Your Comment

  • http://www.btbtraining.com/blog Niall Devitt

    Another great Sugartone post from the ladies, thanks Una. Don’t automatically assume your staff are good on the phone. Many are not. YES! & I had a two separate examples this week alone. It often strikes me that a basic training course on manners would go a long way with many companies. Great practical & effective advice, as you say, do the little things well & you’ll go a long way.

  • Info

    Great post Una and good tips on a new website which are very timely for me at the moment.

  • Una Coleman

    Thanks Lorna. Please Rt and vote if you get a chance.

  • Dave

    Great post, Una. Social Networking/Media seemed very fad-ish to me when it started, but it can no longer be ignored.

  • Maeveoco

    Interesting comment on using bullets – will try it from now on.

  • Anonymous

    Fantastic post Una. This very much reminds me of the way Zappos run their business, especially your part about offering great customer service.

  • http://www.stress-solutions4life.com/ Catherine Connors

    Great post Una, I like the note on using bullet points, I’ll file that nugget of information away as I’m currently updating my own website.

    Also interesting was your comment about phone use, its very true that many people have a fear or stress about using the telephone and some time ago I wrote a blog post about this type of stress which others may find useful, you can read the article in full here –

    http://stresssolutions4life.wordpress.com/2010/01/19/public-speakingtelephone-stress/