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Here is another review of the business articles I enjoyed reading on BizSugar and some of the thoughts they inspired related to international business.

How Will You Reinvent Yourself in Q2-2010?

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S. Anthony Iannarino reminds us to take stock now to prepare for a successful second quarter of the year.  He asks us to review our results for the first quarter and to question our beliefs to see what has changed.

There is a good analogy here with good international business practices. When you are developing new international markets you need to continuously question your beliefs and keep a tab on your performances.

What are you going to change in the next three months?

The Changing Marketing World With Scott Scully

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This Rise To The Top video discusses the value of focusing on what you are good at. It’s not always easy to find people who combine traditional and new media marketing expertise to lead your business in today’s markets.

I’ve found that applying my traditional international business skills online has helped me tremendously to get results from new media marketing.

What other traditional skills bring results for your business when combined with web marketing?

Witnessing Adaptability!

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Of course adaptability is crucial to international business success.  But I had to smile as I read Elaine Roger’s story of a Little Brown Bird adapting to life in a hostile environment located in Amsterdam.  There must be other Little Brown Birds living in very similar situations in other countries.

So, when we have to adapt our business to different cultures and practices to grow abroad, we might not be the first businesses going through similar processes of adaptation.

What can we learn by from watching others?

10 Reasons Your Competitor Has Double Your Blog Subscribers

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This is a great read by Lisa Barone if you want to improve the RSS subscriptions on your blog.  But I also liked the in-depth review of trying to figure out why things are working better for others.

Sometimes a good in-depth review of the differences between what you are doing and what another successful international company is doing can reveal valuable bits of information. The key is to look long enough to uncover the whole picture.

Do you try to find the differences in what your competitors are doing differently?

How to Optimize Google Buzz for Social Network Benefits

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I read this article by Wong Ching Ya to learn more about Google Buzz. This is just one new networking tool to use online. But it seems like there is a never ending stream of tools to keep up with which can easily become a bit overwhelming.

Fortunately I’ve always had to focus on finding the right networking tools for international audiences.  When you do a lot of international networking it’s easier to find the tool that works best. There are so many other cross-cultural communication factors to take into account that you don’t won’t to be bogged down with platforms and technology.

When do you think the choice in online networking will get simpler?

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