Cindy King’s Weekly Business Article Review
This is the first in a series of weekly article reviews here on Bloggertone. Each week I’ll share with you the business articles I find most inspiring from a cross-cultural and international business background. And I will select articles while browsing the articles on bizSugar
First, let me clearly say that I am not part of and do not have any link whatsoever with the bizSugar team.
This is simply my favorite social bookmarking platform. There are two reasons why I like bizSugar:
- It is a social bookmarking platform for business articles
- There is a nice community of other business professionals there
And as I spend time there regularly, and thanks to the quality of the articles, I have also noticed that:
- BizSugar has also become one of my online business news resources
As many of the business articles I find through bizSugar are also relevant to my own areas of expertise in cross-cultural marketing and international business, as a reader of this international business section here on Bloggertone, you may also find inspiration.
So with this in mind, after you click through to read these articles, please remember to come back and use the comment box below to let us know how these articles inspired you.
As a content marketer the title of this article drew me in and it links to another good article 5 Tips for Making a Corporate Blog Stand Out.
From experience I know just how much a blog can help your marketing. What surprises me is how few businesses have explored blogging to open international markets. We see non-native English speakers blogging to reach English speaking audiences successfully. We find this normal because of the predominance of English online. But why don’t more English speaking businesses consider blogging in foreign languages?
Of course I realize many businesses have not adopted blogging and social media for their own markets yet. But the international web is progressing rapidly and the time might soon be the right time to explore blogging to target a specific foreign audience. This article was a good reminder of how inexpensive solutions can be found for marketing to new markets.
Do you have any stories to share about blogging to market to reach a specific foreign market?
Michael Martine does a great job at going into the details of how social media and web marketing are changing how real estate companies approach marketing.
As I read this I just could not help seeing parallels and new marketing possibilities for other industries. As businesses are trying to figure out how to use social media, I found this to be an example that is easy to visualize and transpose for brainstorming social media marketing ideas for other industries.
How do you think new social media and web marketing practices will impact international marketing in your industry?
This post was submitted by the new bizSugar moderator Wayne Liew and, I have to say, Wayne’s article submissions are always an interesting read.
These 5 points here are also relevant for international B2B search marketers. One of the main takeaways: you need to work on more keywords for B2B search marketing because the sales cycle is longer and because you need different keywords to address the different phases of the sales process. With this in mind, it is easy to see why you also need to identify even more keywords for international markets… and even if you want to reach different English speaking countries.
Are you paying attention to the different keywords you need to reach different international markets?
Kelvin Gillen looks into the people skills needed to build authenticity here on Bloggertone.
It often surprises me how people only seem interested in quick solutions for international business success, and few people consider the personal work involved. The strong people skills you need to create authenticity are also needed to be successful in international business. And I’ve noticed many businesses seem to feel uncomfortable addressing the need to build stronger people skills. Kelvin does a good job here in reminding us of the personal work needed to build these people skills.
How important do you find personal skills in international business success?
Zane Safrit’s article was a soothing balm after following a few other heated blog posts on social media this week.
This article gave me lots of food for thought. Given the nature of our communication today, miscommunication is inevitable on social media. And how we react to our mistakes can have a bigger impact than the miscommunication itself. This is very similar to cross-cultural blunders. Unfortunately we need to learn how to respond well. And, just like in cross-cultural environments, this seems to be a skill most people acquire through experience and personal discipline.
How confusing do you find social media today?
This article is on Small Business Trends. Christmas is coming and, although my bookshelves are full, there are a few books on this list that I still have not read.
I’m particularly interested in reading the last one on the list, “You are What You Choose”, and seeing how this fits into multicultural or cross-cultural marketing. Anyone read it?
What books are on your Christmas list? What recent books inspired you most with international business?
I find these 5 trends interesting because they reinforce the similarities I see between social media business skills and international business skills.
How do you think your these trends will impact your business?
Now it’s your turn…
Which articles got you thinking this week and why?