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Finance planning



Finance planning



The Author:

Sian Phillips is the Managing Editor of TweakYourBiz.com and a Moderator on Bizsugar.com. Sian is also the accountant for her clients Henparty.ie, (Dragons Den winner 2009), Clearwave.ie and Comserv.ie. With over 20 years’ worth of experience in business and accounting Sian provides help to the SME sector. The other half of Sian’s day is spent workIing in the Social Media space; writing blog posts and conducting interviews for TweakYourBiz.com, plus writing for clients globally about Social Business and Accounting. She is a qualified Accountant with an Honours Diploma in Journalism too. http://www.tweakyourbiz.com

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  • http://twitter.com/fredchannel Fred

    Good one Derbhile. Indeed, free, good word of mouth is worth a lot more than going the advertising route immediately.

  • Anonymous

    Sound advice Derbhile

    I think your article is a good reminder that printed media has not disappeared and can still play a very important role in marketing a business. Social Media / Online activity has blinded/distracted many businesses to the continued value of the coverage in the newspapers.

    Newspaper exposure has an impact on the immediate reader BUT let’s not forget about the long term potential. Placing your newspaper/media exposure on your websites is very powerful.

    Paul
    http://www.paulmullan.ie/in-the-media/

  • http://www.btbtraining.com/blog Niall Devitt

    Hi Derbhile, How do you feel about surveys? Do you think they might be a good way to get your business into the mainstream media?

    @Paul I am not sure it’s blinded people, perhaps it’s getting more priority cause it’s easier to do & some might say fairer.

    I have to say I have an issue with the way many mags offer you editorial for money, I understand that they have to make money like any other business but does this practice make for the best articles or most valuable pieces? I don’t think so :-(

  • http://www.writewordseditorial.ie Derbhile

    @Niall. I agree with you re advertorial. It’s ruining print media. But people do give me money for doing it! 2 edged sword. And there’s a business in Kilkenny called Market Dynamics that gets very good coverage for its South East Business Conference surveys.
    @Paul. A new website from Mark Little called Storyful aims to combine the dynamism of online media with the news values of traditional media. Not launched yet, but keep an eye out.

  • Anonymous

    Niall

    Verbal marbles in my mouth – I will need to get the scrabble board out again :-)

    What I am trying to say is that many companies completely ignore/forget about printed media due to increased popularity of online strategies. I agree that online is “top dog” due to ease of use and access to a greater audience. Most of my PR/Marketing efforts are now online compare to 2006 when I set up. I still think that successful newspaper exposure/comments carry a big punch in terms of credibility/reputation/branding so shouldn’t be completely ignored.

    Will keep an eye out for that site Derbhile – thanks!

    Paul

  • http://www.seefincoaching.com/blog Elaine Rogers

    Derbhile,
    Great advice thanks for sharing.
    I have just launched a new business, and am happily going to pull in a favour for some media coverage. would you recommend I do Press Release before or after the media coverage (newspaper) I hopefully will get soon?

  • http://www.btbtraining.com/blog Niall Devitt

    I am going to do a post on it, would be interested in hearing your thoughts beforehand?

  • Anonymous

    Totally agree Derbhile, great post! It’s absolutely imperative that businesses use all media availbale to them to get the best results. We need to see a message 7 times before it sinks in so the more you get out there the better.

    I second everything @paulmullen said !

  • http://www.writewordseditorial.ie Derbhile

    Have newspapers already shown an interest? Are you happy with the level of coverage they’re giving you? If yes, you won’t need to do a press release. But if you’d like more interest, or haven’t any coverage yet, then yes. And if you’re doing an official launch, then try and get it in in the run up. Local media can be tricky with their deadlines though, so if it reaches them the week after, that’s fine.

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