Selling is an art which has to be carefully, gently mastered and it is different for every type of product or service.
Archive for the ‘Start-ups’ Category
You can learn so much about entrepreneurship from Walter White, Jesse Pinkman and my favorite character of them all, mister serial entrepreneur himself, Gustavo Fring.
For many of us, starting a business comes with a ton of challenges. How will we make enough to cover our expenses? Where will we find new clients? How will we clone ourselves to get the work done? There’s so much going on, we often overlook one essential task on our to-do list: to protect our personal assets
A business is a lot like a car: all the parts and pieces need to work together for you to move forward. And just like a car, to keep it running at peak performance you'll need occasional upgrades and services. Depending on your business model and budget, you need to decide which upgrades take priority. But no matter of what you start with, there are many simple, cost-effective upgrades available that'll help your business run like a well-oiled machine.
There has been a lot of discussion and debates on what motivates entrepreneurs. How do you know if you or someone else is an entrepreneur? Deeply embedded in the practice of entrepreneurship is passion.
Many startup executives have noted that having passion is one of the key drivers for entrepreneurial success. Passion drives some entrepreneurs to assume high levels of risk taking that many may see as being unconventional and even crazy.
I have huge admiration for anyone who has an idea for a business and takes the steps to bring it to market. I often get asked, ‘What do you think of my business idea?’ My response is usually the same and driven by a mentoring mindset. I love hearing ideas and feel privileged that people trust me with concepts when there are often in embryonic and fragile states.
Women entrepreneurs are built to succeed! Here, Nellie Akalp tells why.
Businesses small and large are at a higher risk than ever of falling victim to predators. Viruses, leaks, theft and deceit are very real threats they are facing every day. Here are some of the most common ways businesses are at risk.
A perfect product doesn’t guarantee profits, the right price decision does. How do you do it? It takes time and effort to decide the right price for the products that your business needs to sell.
A startup or an SME, driven by passion, pressures and performance anxiety, may find little time to focus on branding but, sooner or later, they will have to face the consequences of not doing so. Typically, the first three years are the most crucial in a company’s existence. Within that timeframe, 95% of companies fail, which is amazing when you think of all the expertise, advice and assistance that’s available, these days. There may be many reasons for a company failing, but a lack of attention to branding is often a key factor.