Archive for the ‘Social Media’ Category

Social media can be your best source of traffic. 10 factors to keep in mind to boost your traffic.

Looking for the right social media tool? Here's the top performers of 2015

Millennial-first marketing misses the point by painting an entire generation of customers as completely alien from what came before. Using a variety of strategies...

These days, having a disgruntled employee is more than just a nuisance. It can flow over to review sites and do serious damage to your brand’s reputation.

What’s the best policy for when your company receives inevitable negative criticism online? Consider this a guide for how to respond, if at all, through various channels.

Like, Dislike, Comment and Reply: Do's and Don'ts of Interacting with Customers on Facebook

Wondering how you could best attract more customers through social media? Here are 8 ways you can get started capturing and retaining their attention.

Companies that are based in Asia and the Asia-Pacific face many challenges when it comes to social media for their business.

Many experts say that branding is a local process. What about global? Read my top 10 global marketing tips for establishing your brand on a global level.

In working with clients both big and small, I’ve discovered four extremely effective, alternative ways of driving social marketing traffic.