If you are looking to hire a digital / online marketer for your company, be sure to get someone who can “walk the walk” as well as “talk the talk”. Below are some tips to help you select the right CVs for your interview shortlist
Archive for the ‘Social Media’ Category
From a traditional high street butchers shop to online shopping, nationwide deliveries, books, videos and media attention, James Whelan Butchers is leading the way. In this interview Pat Whelan explains how the business has been in the family for over 50 years with himself bringing it into the 21st Century being the first Irish butcher establishing a great online presence and expanding into new markets
It has been just over a year since we launched TweakYourBiz TV (formally Bloggertone TV) and during that time, we were lucky enough to interview some truly knowledgeable and inspiring business people
I had a chance to interview one of Northern Ireland’s most celebrated social media strategists, Bill McCartney; and here are his top tips on what it really takes to get noticed online
Return on investment is a top concern for many businesses, particularly those in smaller organisations where marketing budgets and personnel can be restricted or even non-existent. People are frequently so concerned with doing that apart from sales they're not actively measuring what's working for them. So I've put together a list of 10 metrics to keep an eye on which won't will give a snapshot of whether something has changed or needs work.
With the announcement that Facebook (FB) are launching an app store, it has become vividly apparent, in my opinion, that […]
Digital marketers that only measure cold hard statistics are starting to shiver like the Mammoths during the ice age, because as we enter the age of social, the online world is beginning to heat up as everybody expresses online love in a tangible way. To coin a phase - we are adopting esocial.
For many centuries the Irish have had to emigrate beyond this small island and adapt to different cultures, in many distant lands. In the process, we have developed great Networking skills. Perhaps this is helped by our ' Gift of the Gab, but we seem to have a genetic propensity to excel socially.
If your business blog doesn’t see a lot of discussion in the comments, don’t be discouraged. Here are some reasons why for certain blogs, comments don’t matter that much anyway.
For too long, marketers have been saying that content is “king” without really knowing what that means. Far too many marketers have produced far too much content that largely gets ignored. Far too many marketers don’t produce enough content. Far too few marketers realise the importance of communities in which to distribute their content. If money is tight in B2B marketing, we need to innovate - here's how you can do that with your content.