Archive for the ‘Social Media’ Category

Knowing that social media is a wonderful marketing tool, and actually leveraging it to your advantage are two very different things.

Chances are, your company will deal with a reputation attack at one point or another. You'll need these 4 things in order to respond appropriately.

Traditional media has been around for as long as we can remember, while social media is a fairly new introduction when it comes to marketing businesses.

Social media is probably the most powerful media today. It can fetch great results for your business when used properly. However, these can also have negative impacts if you do not use them properly.

Instagram has just hit more than 150 million users and is becoming difficult to ignore. Well! It’s not just to share your day to day photographs but is used as a great marketing platform to drive online consumers. The interesting fact is that Instagram can offer your brand a 25% more engagement than any other social platforms.

One of the biggest mistakes I observe day after day in entrepreneurships that are taking their first steps, is based on investing their extremely limited resources in advertising in order to generate their first clients and, consequently, future “possible” revenues.

Struggling with your content marketing strategy? Not sure how to take it to the next level? Afraid it's never going to generate the right results?

So, who exactly are you connecting with online? When you start thinking about the relevance of your connections, you’ll see why the numbers just aren’t as important. Engaging with one hundred people online regularly is far better than listing ten thousand that you never have any interaction with.

To use Pinterest well, ensure your images and pins are working hard for you; that you aren't making one of these common mistakes many businesses make on Pinterest.

Vine celebrated it's first birthday the other week. Here are 6 predictions for it's second year.