Archive for the ‘Social Media’ Category

Marketers who attempt to calculate the ROI of their social media efforts tend to come away either confused or disappointed. On one hand, it's very difficult to directly measure the return on investment of social media marketing, so marketers end up creating 'soft' metrics that attempt to quantify the value of a Facebook like or Twitter follower.

Here are a few small things in your strategy that can make a big difference in your conversion rate

Twitter has once again introduced a new practice to make your eCommerce brands reach out to their target audiences.

Sometimes social media marketing feels like shouting into the void. Every business worth its salt is online, especially on Twitter. How do you get heard?

Do you work for a company and use your own LinkedIn profile to benefit the business? Do you know who really owns your LinkedIn profile and your contacts? Here are 3 steps to ensuring everyone knows where they stand.

For anyone not familiar with, it’s an international, business advice community and online publication which is owned by Anita Campbell of Small Business Trends. Today it is read by over 100,000 business people each month (140,000 unique visitors, Google Analytics, December, 2013). However, it started out as a small Irish blog with little or no traffic. Let me tell you the story of how we grew this B2B blog into a business with 100,000+ unique visitors per month.

Knowing that social media is a wonderful marketing tool, and actually leveraging it to your advantage are two very different things.

Chances are, your company will deal with a reputation attack at one point or another. You'll need these 4 things in order to respond appropriately.

Traditional media has been around for as long as we can remember, while social media is a fairly new introduction when it comes to marketing businesses.

Social media is probably the most powerful media today. It can fetch great results for your business when used properly. However, these can also have negative impacts if you do not use them properly.