Archive for the ‘Social Media’ Category

Personal branding is very much like a way of marketing yourself to the public. The social media you converse with everyday is basically building your brand and letting the whole world know what you represent, what people can expect, and what core values you have.

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Every day I see tweets from Jeff Bullas linking to his Social Media and Online Marketing blog posts - and they are all an excellent read. He knows his stuff and conveys it to his audience in an engaging way. Being listed in the Forbes Top 50 Social Media Influencers is just one of his many achievements. So you can imagine my delight when Jeff agreed to me interviewing him. He tells me about the young Jeff Bullas, his background and how he got involved in Social Media, even giving us some tips too.

The social media revolution is passing some people by and it’s no surprise really. There are lots of facts and fiction about what social media can do for your business. And many folks are thinking about how they should kick start their social media programme or are looking at social media training. So why is managing it in-house your best bet.

I read an article just today where it was confirmed that Facebook are currently testing a new feature that – in my opinion - may become as popular and ubiquitous as the ‘Like’ button. This feature is the ‘Want’ button, and is a way for users to announce their desire or interest in a particular product or service within the walls of the social network. The ‘Want’ button should function in the same way as the Like button. If you ‘want’ a product, you hit the button in much the same way as you hit ‘Like’ to publicly announce your approval or admiration for a particular status update.

"Good luck and thanks for all the fish", the final communication between the Dolphins and Mice just prior to Planet Earth's destruction. This was to make way for an Inter-Galactic Highway, in Douglas Adams' "five part trilogy" The Hitch Hikers Guide to the Galaxy. What has that got to do with Management and Innovation?

I am looking for your help. Here are 3 photos of me and I would like you all to vote on them in the comments section below to choose which I will use for my avatar across everything - TweakyourBiz.com, Twitter, Facebook, LinkedIn and all else.

The changing pace of technology into real time communications means we could be killing ourselves slowly, but is this behaviour healthy? If you remember a day where no mobile phone would ring in your pocket, or the latest news would be published at the break of dawn, then you will certainly be able to appreciate the effect of real time communications in today's world.

Marketing isn't getting easier, but with these 7 marketing tips for start-up businesses you can make sure that your business gets off to a flying start.

Last Friday afternoon was spent by just shy of 300 digital marketing professionals and enthusiasts in the Morrison Hotel in Dublin at the Dublin SEO Summit.