Social media is finding increasing use in marketing these days. And it is opening up new horizons for both – social media platforms as well as the travel industry.
Archive for the ‘Social media Marketing’ Category
Over the last few years, a number of social media websites has experimented with their appearances to improve their performance. The latest in the list is Twitter. And the changes it has made are quite significant.
This March I attended Social Media Marketing World in San Diego and while I was there I met Alex Houg, the twenty year old CEO of BlitzMetrics. I have been watching Alex's journey from afar over the past number of months and wondered, what could this young CEO teach me about Facebook marketing?
Growth hacking can be a term that sounds like the latest marketing buzz word, or even a replacement for marketing itself. It can be argued that ask three people what it means, and they will give you two different definitions each
You’re an accountant and wondering why you should be on Twitter. What is all this you hear about tweeting, retweeting, hashtags and mentions?
Marketers who attempt to calculate the ROI of their social media efforts tend to come away either confused or disappointed. On one hand, it's very difficult to directly measure the return on investment of social media marketing, so marketers end up creating 'soft' metrics that attempt to quantify the value of a Facebook like or Twitter follower.
Sometimes social media marketing feels like shouting into the void. Every business worth its salt is online, especially on Twitter. How do you get heard?
Do you work for a company and use your own LinkedIn profile to benefit the business? Do you know who really owns your LinkedIn profile and your contacts? Here are 3 steps to ensuring everyone knows where they stand.
Social media is a wonderful platform, but are you using it effectively to connect with your readers? Here's how you can improve.
Knowing that social media is a wonderful marketing tool, and actually leveraging it to your advantage are two very different things.