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I read an article just today where it was confirmed that Facebook are currently testing a new feature that – in my opinion - may become as popular and ubiquitous as the ‘Like’ button. This feature is the ‘Want’ button, and is a way for users to announce their desire or interest in a particular product or service within the walls of the social network. The ‘Want’ button should function in the same way as the Like button. If you ‘want’ a product, you hit the button in much the same way as you hit ‘Like’ to publicly announce your approval or admiration for a particular status update.

The changing pace of technology into real time communications means we could be killing ourselves slowly, but is this behaviour healthy? If you remember a day where no mobile phone would ring in your pocket, or the latest news would be published at the break of dawn, then you will certainly be able to appreciate the effect of real time communications in today's world.

Marketing isn't getting easier, but with these 7 marketing tips for start-up businesses you can make sure that your business gets off to a flying start.

In this post, I’ll explain how EdgeRank works, how to create a more effective Facebook posting strategy, which updates work best, how to reach more fans and ultimately – how to optimise Facebook’s marketing potential for your business and brand.

A summary of Rand Fishkin's presentation on how irrational SEO biases are holding us back from great opportunities & how to turn the biases on their head for big wins ...

Here’s our Pinterest picks from amongst many articles and blogs so you can discover how to use pinterest more effectively.

Any avid e-followers will know that the word on the virtual street is 'experience', but what does that mean for businesses using online and offline platforms?

When A Blog Becomes A Business: Hunters Lodge Living - read about how a hobby blog can become a very successful small and thriving business.

How can Colleges and Universities in Ireland attract International Students, thereby bringing a much needed income into Ireland? In a report just published by the Ahain Group, they show that a Social Business Strategy is needed and provide solid evidence to confirm this.

The following post is a joint collaboration between Elish Bul-Godley (@elishbulgodley) and Neil Sisson (@neilsisson).  Not everyone can afford to hire a marketing consultant, [...]