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What is marketing automation? Marketing automation is a category of software. It streamlines, automates and measures marketing tasks. It can help operate marketing tasks more efficiently.

Deciding on how best to use social media for B2B can be challenging. In an effort to explain how social media can be used, I’d like to draw your attention to a recent Irish example that I’m actively involved with, the National Software Centre.

What you need to know about writing a social media policy for your business - guidelines for contributors and employees.

So you’ve decided to write an ebook. Well done. Now comes the hard bit – actually starting it. At this stage of the game, it’s easy to feel you’re drowning under the weight of all you want to say. With so much material, how are you supposed to even make a start?

Next Sunday is Saint Patrick's Day, the day when we celebrate all things Irish. Up to 80 million people globally claim to [...]

A business blog is a proven business tool that successful companies use to market, generate leads and increase sales conversions. Find out what you need to know to become a successful business blogger.

I’m not saying that with perseverance, and a lot of time, you can’t secure some meetings through cold calling, but at what expense? Staff have spent time and energy convincing a handful of people to agree to a meeting and that’s it.

At last - digital is finally becoming accessible in a place that we can all appreciate it to the full - the street! As radical digital advancements move offline, not only are we seeing the technology divide slip away, but we can experience digital is a more physical (and natural) way.

It can be really difficult to keep up to date with what's happening in the internet marketing world. Here are my 5 internet marketing trends that I'm suggesting you (and your business) can definitely no longer afford to Ignore.

Being a solo-entrepreneur is not as bad as it seems. For instance, you can get some of the promotion done on a budget. Here are 5 things to start with.