Archive for the ‘online marketing’ Category

As an online marketer, it is essential to understand the buyer's perspective for effective marketing of your products for instant conversion.

Search Engine Optimization (SEO) was traditionally looked upon as a means of being found at the top of the first page for search query returns. Over the years it has acquired new meanings, and today encompasses protecting your online brand image as well

There are several bloggers out there who blog every day, but that doesn’t mean that you should follow in their digital footsteps.

While you may have never taken the perp walk yourself, you can use it to boost your bottom line. Hang in here with me for a minute; it's not as crazy as it seems.

Welcome to our very first #TYBspotlight where we feature David Glynn who is responsible for Sales & Marketing at the McWilliam Park Hotel. In this interview David talks about being named the 'Best Hotel in Mayo', the Irish hotel sector - and how online and social media are contributing to their success.

Social media marketing is one way companies reach out and connect with their customers in an attempt to build brand loyalty and advertise new products. Take a look at these six companies that know how to use social media to its fullest and see how you can do the same in your social media campaigns.

When someone is trying to sell their business they must effectively communicate important details to a prospective customer. Knowing what information the potential buyer wants to see is essential.

Yes, yes, content marketing is king! But, let’s face it, if you’re a business owner, franchisee, distributor or all around busy person, you don’t have time to focus on anything else other than getting your business going, let alone stay on top of content for an online marketing strategy!

Infographics are a good way to promote your site and build awareness, should you use them?

Creating content is no longer enough to keep a consumer interested in your business; the only way to get real results is to provide content that’s relevant.