Archive for the ‘online marketing’ Category

A company’s blog can be a great marketing tool to drive traffic to its website, build relationships and establish a brand voice. In order to benefit from your blog you need to attract and maintain a readership and engage people – this is easier said than done. Sometimes blogging can be like shouting at the top of your voice in a vacuum.

A common dilemma small businesses face is how they can allot some of their very limited budgets into a good marketing campaign with the risk of not getting a decent ROI.

Traditional media has been around for as long as we can remember, while social media is a fairly new introduction when it comes to marketing businesses.

If you're managing an email list, better make sure it's engaging, otherwise you're just wasting your own and your customers time.

One of the biggest mistakes I observe day after day in entrepreneurships that are taking their first steps, is based on investing their extremely limited resources in advertising in order to generate their first clients and, consequently, future “possible” revenues.

Adblock Plus is a bone of contention in the digital marketing world, but is its ‘bad’ rep deserved? Is Adblock Plus killing digital marketing?

Struggling with your content marketing strategy? Not sure how to take it to the next level? Afraid it's never going to generate the right results?

Marketing is king. It is a multi-million dollar industry, in which companies invest in whole teams and departments to drive their brand and advertising campaigns forward.

Learn how to harness hands-off email marketing methods to find success within your own email marketing plans. Get more customers, higher quality leads and sales! All from a simple email.

“Congrats! Your content on SlideShare has been viewed over 10,000 times”. This is the e-mail that I just received from Slideshare. While not a big number, it still struck me as a decent return for the amount time I’ve invested and the tactics that I’ve used so far.