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Archive for the ‘online marketing’ Category

To help you get a head start for 2017, here are some digital marketing trends (some familiar, some new) to be aware of in the New Year.

The Trump campaign is a model for marketers everywhere: despite setbacks and negative press, Trump reached his core audience and moved them to action. How did he do that?

Most people think that starting an online business will be exactly like starting a business the conventional way: expensive. In reality, it’s not. Let’s face it; online businesses exist in the virtual space.

SEO marketing has become a staple strategy to reach customers of various businesses. It stands for Search Engine Optimization marketing, whose aim is to increase the relevance of websites in search engines

It is incredibly easy to build backlinks and to take clients to the top of the search engines without investing in PPC, in fact, it was so simple, the first couple of times I did it, I even surprised myself.

You can hire a consultant to help you get your business strategy in gear, design an effective marketing strategy, or get your finances in order.

Get inspired by these examples of high converting landing pages and learn how to turn your fairweather visitors into subscribers.

Don’t rest on the laurels of your most popular content. Give it the TLC it deserves so it will continue to engage, inform, and entertain visitors to your website. If you fail to do this, eventually its popularity will start to fall off.

Which one should you take on—a blog or newsletter? The answer is both. Why? Because there are things you gain from a blog that you simply don’t get from a newsletter.

While designing a website, the ultimate goal is conversion. You want the customers to sail smoothly through your web page, imparting correct information, in a way that brings some tangible business to you. Improve UX and see the difference it brings to your ROI.

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