Zappos.com realized very early on that their business should revolve around two different (but still intertwining) core values - culture and service.
Archive for the ‘online marketing’ Category
Here are the top 5 strategies that successful small businesses do to remain afloat in the initial years and build a vast clientele as time goes by.
What is marketing automation? Marketing automation is a category of software. It streamlines, automates and measures marketing tasks. It can help operate marketing tasks more efficiently.
Deciding on how best to use social media for B2B can be challenging. In an effort to explain how social media can be used, I’d like to draw your attention to a recent Irish example that I’m actively involved with, the National Software Centre.
Link building is not just an exchange of information but an exchange of value. Here are five basic tips for link building and affiliate marketing
A well-curated blog can establish a business’ position as an industry leader while simultaneously telling its unique story and developing intimate relationships with customers, all without a single phrase of marketing jargon.
To earn trust and acceptance online, you will have to be either an established person on the web, or one of their own. For this, you will need a persona.
When launching a new product, it’s important to understand your business’s unique SEO needs, hire the right consultant, and communicate effectively to achieve the best possible business results
Tips for business owners on how to outsource their content writing needs: where to start and how to handle a freelance writer.
I recently had an interesting call with a client about whether or not they should build a "mobile app". We discussed mobile website 101...