Tweak Your Biz

Archive for the ‘online marketing’ Category

Sure, you can tell your story - you can shout it from the rooftops, even, but if no one’s there to listen, or if it gets lost in the sea of all the other people out there telling their stories, what good does it do?

Armed with keyword search tools and your own, shrewd judgement, you can stake out your own small, lucrative territory in the Googleverse by optimising for ‘long-tail’ terms.

While the focus right now is on the upcoming Presidential election, you’ve got your own campaign to work on: winning over your customers.

Learn how you can leverage SlideShare as part of your marketing strategy so you can reach out to more of your target audience through visual content.

Tools to spy on your competitors and see what the competition is doing which helps you see what you’re not doing, and what else you can do to get the edge.

Infographics are in vogue these days as great marketing tools. Have you used one yet? How to create an effective infographic for marketing your business?

The most attention-grabbing marketing campaigns of the last twelve months are interesting and provide learning opportunities to all. Here are four of them.

Customer retention can cut down your lead acquisition cost. And you can do that by lead nurturing. Learn here how you can nurture your leads and win.

There is a fine line between inspiration and plagiarism, so ensure you put in the required work to make your site as unique as it can be. Here are some examples of where people get it right, and incredibly wrong, somehow in the belief that no one would notice.

For small businesses striving to grow their company, SEO is key. This article explores two forms of link-building to improve your SEO strategy.

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