Today I'm going to be looking at different ways of beating Google Panda through free and incentivised user generated contributions - UGC
Archive for the ‘online marketing’ Category
Search Engine Optimisation (SEO) is an organic science. It grows and reacts to the atmosphere around it. That atmosphere can be the search engines themselves or it can be the changing habits of internet users. Today, we’re taking a look at five issues and how you can work on ways to improve your search engine ranking. It’s DIY SEO you could say. Here are my SEO tips.
Are the C-Suite executives unable to comprehend the obvious business benefits that online marketing brings?
Personal branding is very much like a way of marketing yourself to the public. The social media you converse with everyday is basically building your brand and letting the whole world know what you represent, what people can expect, and what core values you have.
One of the biggest challenges a marketer faces is to produce content that will ultimately help drive sales. Content can take many forms, from blog posts to videos, infographics to podcasts, and beyond. However the key is always to provide great content. Content that your prospects and customers alike will find valuable. Content that will encourage prospects to buy, and customers to buy again.
Every day I see tweets from Jeff Bullas linking to his Social Media and Online Marketing blog posts - and they are all an excellent read. He knows his stuff and conveys it to his audience in an engaging way. Being listed in the Forbes Top 50 Social Media Influencers is just one of his many achievements. So you can imagine my delight when Jeff agreed to me interviewing him. He tells me about the young Jeff Bullas, his background and how he got involved in Social Media, even giving us some tips too.
I read an article just today where it was confirmed that Facebook are currently testing a new feature that – in my opinion - may become as popular and ubiquitous as the ‘Like’ button. This feature is the ‘Want’ button, and is a way for users to announce their desire or interest in a particular product or service within the walls of the social network. The ‘Want’ button should function in the same way as the Like button. If you ‘want’ a product, you hit the button in much the same way as you hit ‘Like’ to publicly announce your approval or admiration for a particular status update.
Is marketing and promotion dead? Is marketing strategy more about product quality than promotion? Has marketing come full circle to the 60s? Read here.
The changing pace of technology into real time communications means we could be killing ourselves slowly, but is this behaviour healthy? If you remember a day where no mobile phone would ring in your pocket, or the latest news would be published at the break of dawn, then you will certainly be able to appreciate the effect of real time communications in today's world.
Marketing isn't getting easier, but with these 7 marketing tips for start-up businesses you can make sure that your business gets off to a flying start.