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Are the C-Suite executives unable to comprehend the obvious business benefits that online marketing brings?

Increase customer engagement & audience participation in your face-to-face events and experiential marketing using these innovative event ideas & formats

Personal branding is very much like a way of marketing yourself to the public. The social media you converse with everyday is basically building your brand and letting the whole world know what you represent, what people can expect, and what core values you have.

One of the biggest challenges a marketer faces is to produce content that will ultimately help drive sales. Content can take many forms, from blog posts to videos, infographics to podcasts, and beyond. However the key is always to provide great content. Content that your prospects and customers alike will find valuable. Content that will encourage prospects to buy, and customers to buy again.

I read an article just today where it was confirmed that Facebook are currently testing a new feature that – in my opinion - may become as popular and ubiquitous as the ‘Like’ button. This feature is the ‘Want’ button, and is a way for users to announce their desire or interest in a particular product or service within the walls of the social network. The ‘Want’ button should function in the same way as the Like button. If you ‘want’ a product, you hit the button in much the same way as you hit ‘Like’ to publicly announce your approval or admiration for a particular status update.

B2B online marketing and networking is a different animal from B2C. It requires a subtler set of strategies and often [...]

Competitive Set will influence your competitive advantage. What products you develop, which consumers you target, where you sell the products and how you advertise and promote them.

Is marketing and promotion dead? Is marketing strategy more about product quality than promotion? Has marketing come full circle to the 60s? Read here.

Marketing isn't getting easier, but with these 7 marketing tips for start-up businesses you can make sure that your business gets off to a flying start.

To quote a famous fellow Irishman (he’s famous, I’m Irish) George Bernard Shaw, playwright, once said; “The single biggest problem [...]