When you're first starting out as a business, getting business press can help speed the process of building brand awareness.
Archive for the ‘Marketing Strategy’ Category
After laying the groundwork to get those customers and prospects to call, don't blow it all with a poorly handled call experience.
SEO marketing has become a staple strategy to reach customers of various businesses. It stands for Search Engine Optimization marketing, whose aim is to increase the relevance of websites in search engines
It is incredibly easy to build backlinks and to take clients to the top of the search engines without investing in PPC, in fact, it was so simple, the first couple of times I did it, I even surprised myself.
You can hire a consultant to help you get your business strategy in gear, design an effective marketing strategy, or get your finances in order.
Don’t rest on the laurels of your most popular content. Give it the TLC it deserves so it will continue to engage, inform, and entertain visitors to your website. If you fail to do this, eventually its popularity will start to fall off.
The KISS mantra, “Keep it simple, stupid,” started out as a design principle introduced by the U.S. Navy in 1960. Here are seven ways to apply the KISS mantra to your online marketing strategy:
When designing packaging, it’s important to go beyond the label itself. Though it plays a role, it’s only a small piece of the puzzle.
Swag (promotional materials) can be used in an attempt to earn one new customer, or it can be used to create brand ambassadors who continually add value for your brand
If you find yourself losing ground to your competitors, it may not be because they have more social proof than you, which is more persuasive for landing new customers.