Archive for the ‘Marketing Strategy’ Category

This very public argument could change the way you handle a reputation management crisis for your clients.

High street retailers are increasingly pressured with rising rental costs, high tax charges and staffing concerns. That's before we even mention the weather! When you are trading in a fixed environment, your goal is to bring customers to you - to make a positive impression (you and products) so that they will purchase. But the process can be time-inefficient, costly and staff dependent.
This post contains 100 tips to help high street retailers set up, manage and profit with an e-commerce (online) store.

Without a strategic vision, plan, goals and digital strategy in place, jumping straight into a digital marketing campaign, is destined […]

In recent years the use of text messaging (or SMS) has grown in marketing circles — and for good reason. It’s essentially the one channel that people are 100 percent attached to and won’t likely ignore. So we thought we’d highlight some key tips and strategies for reaching people effectively on their phones.

Are we expecting too much too soon from Social Media, C-Suite Executives, Senior Management, Marketers and business in general.

Content curation is one of the best ways to make you a niche leader, but did you know that it can also engage your audience? This explains the why and how

Beginning jugglers need to keep at least three balls in the air to even call themselves jugglers. When you're creating copy designed to sell, or motivate someone into action, you generally need to be juggling three balls, these are the different levels you need to be writing to.

Thanksgiving is the perfect time to tell your customers just how much you appreciate their business. Below are five ways to say “thanks” that will make a lasting impression.

Selecting the right graphic design agency from the multitude out there is no easy task. This article seeks to set down a number of basic ground rules to help you evaluate and position your panel of prospective design partners.

Mobile phone apps are the clear-cut solution to help lessen and reduce the amount of physical clutter in a person's day-to-day life; and in most cases, do a whole lot more, in regards to services, to benefit all parties involved.