Archive for the ‘Marketing Strategy’ Category

You may already know that social media is great for creating buzz and generally strengthening your brand image, but more and more businesses increasingly leverage their social media influence to generate leads.

A channel that drives a small engagement but drives highly converting audience is worth keeping. Here's how to connect online and in-store buying cycle using Facebook.

Learn how to write a blog post that converts your readers into customers with 5 simple tips

Here’s a quick look at the most common marketing mistakes committed by gym owners which can also apply to other businesses too.

Invest the time and resources that your brand deserves now, and your business will see the benefits for years to come. From building brand awareness, to establishing brand loyalty, the intangible quality of your brand will have long-lasting impact on your success.

Are you maximizing your small business' revenue potential through Pinterest marketing yet? Find out how you can better tap into the power of Pinterest.

Net Promoter Score, also known as NPS, is a relatively new marketing tool that savvy companies are adding to their strategic marketing metrics. It works on a simple enough premise, that essentially all your customers can be classified into one of three categories.

List building; it's central to online marketing success. If you're leaving it somewhat to chance let's lay out, in simple terms, the strategies that are proven winners.

If you could give one piece of advice to bloggers that would help them grow their online presence or just stand out online, what would it be?

The Dublin Hardware Hackathon, the first of it’s kind, attempted to follow in the footsteps of numerous successful software hackathon events that had previously taken place. The concept of a hackathon is that a weekend location is found, and promoted to the relevant community.