Tweak Your Biz

Archive for the ‘Marketing Strategy’ Category

Many factors that cause small businesses to fail are completely avoidable. One of the biggest causes of failure is following flawed strategies promoted by the wrong people.

The more you know about your customers, the better you can meet them with relevant communications. How can a Customer Data Platform help?

Here are a few marketing strategies that will help you get started but won’t break the bank.

it’s amazing how few brands actually take the time to evaluate and measure results during and after the marketing campaign. In order to increase your chances of success, you have to dive deep.

While brick and mortar stores are not yet obsolete and won’t be for a long time, you have to come up with ideas that can drive foot traffic. Here are some.

Turning passions into profits is a great way to bring more enthusiasm and purpose into your professional life, but it’s not without its challenges.

For public relations (PR) folks, airline disasters are the stuff of crisis communication nightmares. They often attract media attention which could continue for days and even weeks.

A product launch no longer is as simple as that of setting up a press tour and publishing your press release by hiring a PR agency.

Successful packaging is a powerful tool for marketing communication with which a long-term relationship established between the brand and the consumer

If you’re thinking about adding a partner to your marketing firm, you should proceed with caution & carefully evaluate any potential partner.



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