Some businesses seem to think SEO is an optional part of operating online – which it completely is – assuming you also think being found by potential clients online is also an optional part of your business.
Archive for the ‘Marketing Strategy’ Category
A strong elevator pitch is one of the most valuable weapons in a salesperson's arsenal. Too often, though, the intricacies of this sales tactic are misunderstood. A lack of simple anticipation often leads to a sub-par elevator pitch, but following these 4 simple guidelines will help you harvest more interest and close more sales.
Fear is an emotional reaction to a recognized danger, be it known or unknown. It always causes stress, sometimes panic and even paralysis afterwards. In a nutshell, it is considered as a negative effect. So why would anybody say that fear is good?
Let’s say a man is randomly handing out flyers in a park one Sunday afternoon. After politely looking at its […]
Brandfog has released a survey titled "2012 CEO, Social Media & Leadership Survey". It makes for serious consideration for all CEO’s and C-Suite executives. They need to review their personal engagement strategy on social platforms. The results of the survey show clearly the online community believe companies with socially savvy leadership would benefit in today’s Web 2.0 world.
In his book Guerrilla Marketing, Jay Conrad Levinson defines low-cost, high-impact marketing. It’s all about time, energy, and imagination. By […]
Do you ever get reminded of old ideas and instantly realize that with a modicum of dusting off or general tweaking that maybe you should revisit them?
In Hollywood, it’s “Lights, Camera, Action!” In the digital age, it’s “Likes, Content, Analytics”. Not everyone will be rushing to […]
In a previous post entitled "If your company or brand went out of business, would anyone notice or care", I spoke about what kills - and what makes - successful companies and brands. One of these was the idea that brands are created by "visionaries", but throttled slowly into decline and death by "caretakers". I wanted to expand that idea and thought - and give some examples of those who have done it. And ask what are you?
For many business owners, theirs is a service based business. Yet the marketing theory tends to focus on product-based businesses – the ability of consumers to taste, touch, see, smell a product. Services can be quite the reverse. If you deliver intangible services such as those by law firms, marketing consultants, management consultants, education providers and much more, then more than likely, you are almost selling the invisible.