Many businesses are now looking for testimonials. Testimonials have many uses so most businesses will need variations of the same testimonial and will probably need testimonials from a number of businesses to create the "Wow Factor".
Archive for the ‘LinkedIn’ Category
It can be really difficult to keep up to date with what's happening in the internet marketing world. Here are my 5 internet marketing trends that I'm suggesting you (and your business) can definitely no longer afford to Ignore.
Every day I see tweets from Jeff Bullas linking to his Social Media and Online Marketing blog posts - and they are all an excellent read. He knows his stuff and conveys it to his audience in an engaging way. Being listed in the Forbes Top 50 Social Media Influencers is just one of his many achievements. So you can imagine my delight when Jeff agreed to me interviewing him. He tells me about the young Jeff Bullas, his background and how he got involved in Social Media, even giving us some tips too.
I read an article just today where it was confirmed that Facebook are currently testing a new feature that – in my opinion - may become as popular and ubiquitous as the ‘Like’ button. This feature is the ‘Want’ button, and is a way for users to announce their desire or interest in a particular product or service within the walls of the social network. The ‘Want’ button should function in the same way as the Like button. If you ‘want’ a product, you hit the button in much the same way as you hit ‘Like’ to publicly announce your approval or admiration for a particular status update.
B2B online marketing and networking is a different animal from B2C. It requires a subtler set of strategies and often […]
The changing pace of technology into real time communications means we could be killing ourselves slowly, but is this behaviour healthy? If you remember a day where no mobile phone would ring in your pocket, or the latest news would be published at the break of dawn, then you will certainly be able to appreciate the effect of real time communications in today's world.
The following post is a joint collaboration between Elish Bul-Godley (@elishbulgodley) and Neil Sisson (@neilsisson). Not everyone can afford to hire a marketing consultant, […]
Return on investment is a top concern for many businesses, particularly those in smaller organisations where marketing budgets and personnel can be restricted or even non-existent. People are frequently so concerned with doing that apart from sales they're not actively measuring what's working for them. So I've put together a list of 10 metrics to keep an eye on which won't will give a snapshot of whether something has changed or needs work.
Some businesses seem to think SEO is an optional part of operating online – which it completely is – assuming you also think being found by potential clients online is also an optional part of your business.
There are now over 100 million people on LinkedIn, people you can do business with, people you can impress with your profile and your knowledge. Most business people have a profile on Linked In and I'm sure you do. However, is your Linked In profile as professional, effective and engaging as it could be? I've noticed more and more business people failing to update their Linked In profile effectively; leaving it incomplete and not making use of the many benefits within Linked In. Here's our recommendations for 'what to do' and 'what not to do' on LinkedIn.