Archive for the ‘LinkedIn’ Category

All professionals should have a Linkedin profile, however deciding whether move to the LinkedIn Premium account requires some consideration.

Isn’t it time we got off of our marketing bandwagons and decided to take an unbiased look at social media from a customer’s perspective? Think of the brands that YOU follow on social media and why. Tons of reasons why, right?

So how do we move to a more sophisticated Social Marketing approach? Here are five ways you can develop your social strategies from shouty to sophisticated...

Do you work for a company and use your own LinkedIn profile to benefit the business? Do you know who really owns your LinkedIn profile and your contacts? Here are 3 steps to ensuring everyone knows where they stand.

So, who exactly are you connecting with online? When you start thinking about the relevance of your connections, you’ll see why the numbers just aren’t as important. Engaging with one hundred people online regularly is far better than listing ten thousand that you never have any interaction with.

Whether you’re new to LinkedIn or are looking for ways to get more out of the time you spend on LinkedIn, here are two of the biggest and most powerful methods to use LinkedIn for lead generation.

Ian Cleary is the founder and CEO of Razorsocial, is a writer for Social Media Examiner, will be speaking at Social Media Marketing World, and was named one of the top 100 B2B marketers mentioned on Twitter in the US Q1 2013.

The food service business is huge - new restaurants open every day, but many of them fail. Are you doing all you can to get the customers you deserve?

Social signals as we know them have been all the rage in the SEO sphere in the past two years or so. Danny Sullivan first wrote a thought-provoking article on social signals and their impact in SEO way back in December of 2010. That's seems like an awfully long time ago, but Matt Cutts did confirm his strong speculation a few days later. Since then, social signals have continued to grow in importance.

Social media marketing is one way companies reach out and connect with their customers in an attempt to build brand loyalty and advertise new products. Take a look at these six companies that know how to use social media to its fullest and see how you can do the same in your social media campaigns.