To ensure that inbound marketing campaigns are as targeted and relevant as possible, generating more leads and ROI, businesses can look at three ways to leverage data: social listening and customer insights, online and offline conversion tracking and optimising email marketing.
Archive for the ‘e-mail marketing’ Category
The email marketing market has been a one-horse race since the dawn of email marketing software. Check out our alternatives to MailChimp.
What is out there for your small business to promote your product and/or service? You need to research both offline and online marketing resources.
How can you avoid your email marketing messages from arriving in your contact's email junk folder? Here are nine tips for your campaigns!
Let's take various email marketing methods and find the perfect middle ground when using them to effectively convince people to join our email lists.
Businesses always makes common mistakes in the process of B2B lead generation. Learn 7 important mistakes which can be avoided to generate target B2B leads.
There are things that should be so basic that every business owner does them automatically, but for some reason many don't. A drip marketing campaign falls into that category. To quickly define the term "drip marketing" we'll say that it's a series of planned contacts with a prospect.
Is your business ready to upgrade it's marketing to the internet world? Use these easy-to-use resources to get you started on your business blog today.
List building; it's central to online marketing success. If you're leaving it somewhat to chance let's lay out, in simple terms, the strategies that are proven winners.
What should a business value more: social media or email marketing? The answer may surprise you. Read on.