Archive for the ‘Branding’ Category

The square or circular icon is a necessity these days for any business. It can become many things, from another item in your branding arsenal...

Tourism Ireland have had tremendous success with social media so I as eager to find out more about how they use social media in their marketing activities and to build brand awareness.

Right now recently ousted J.C. Penney CEO Ron Johnson has to be thankful for Coca-Cola. Why?

It has never been so easy to publish and it has never been so easy to find the right audience for your words. In this post, you’ll find out about publishing platforms for ebooks and how to use social media to find an audience.

Social Business is developing at pace, due to the ongoing increase in digital technology. Business finds the “Tsunami” of digital information difficult to digest. Social Business allows a business to evaluate this digital technology and strategically plan to integrate a Social Business Strategy to deliver the company's objectives.

One of the hardest things I have started for my business is creating engaging video content. Read this article for some great tips on why you should begin.

Learn about business blogging from David Gadarian, including discussion on digital roadmap and blogging segmentation tips.

I’ve created The 5 Ws of Writing an Ebook, to take you step by step through the process of putting your ebook together. We’ll begin with that classic question that’s fanned many a flame of genius.

Every day people come up with new ideas for business, some will remain a dream whereas others will become a reality. Aileen Rogers of Ready Girls is one of those people who took her idea from concept through to a product which currently retails through a large number of pharmacies here in Ireland and through her website also. It took time to bring the product to market but hers is a story that proves when an idea is right, with the right planning, assistance and sheer hard work you can deliver the goods.

I've interviewed Aileen as I think hers is a story worth sharing whatever stage of the business journey you're on.

It can be really difficult to keep up to date with what's happening in the internet marketing world. Here are my 5 internet marketing trends that I'm suggesting you (and your business) can definitely no longer afford to Ignore.