Archive for the ‘Branding’ Category

In order to attract long-term and high paying B2B clients, you need to boost your brand image. Here are 7 ways you can do that effectively.

Online market research is key when developing your small business branding. Here are some helpful tips to help you make the most of it.

Be smart and do real market research to make sure your idea has legs before starting a business based on a new product or service.

The interesting—and ironic—point here is that the Internet's reigning expert in targeted online marketing regularly turns to the traditional vehicle of direct mail to promote its business.

A logo or brand that captures the essence of your business and the attention of potential clients is only as good as its visibility in the marketplace.

The Japanese have made achieving the highest levels of quality part of their business DNA. These major guiding principles are captured in Japan’s Five “S” System.

Marketing is king. It is a multi-million dollar industry, in which companies invest in whole teams and departments to drive their brand and advertising campaigns forward.

All businesses dream of unlimited customer loyalty—the kind of sheer devotion you see in cults—but very few effectively implement the right set of tactics, goals and vision to create a cult following.

An online rebrand can help a company get closer to achieving its goals, whether they’re higher web conversion rates or more web traffic. Here are five reasons your business may need a web rebranding strategy.

Is it time to prune your business? Do you need to simplify operations, consolidate staff or pare back your product/service line? Taking the right steps today can assure healthy growth and a strong finish in 2014.