With a well-defined strategy and realistic goals stemming from a deep understanding of content marketing, you'll know where to start, what to look for - and what to measure.
Archive for the ‘Branding’ Category
Writing a book is a shrewd marketing move. Will 2015 be the year you write one?
Intrapreneurs help a company win the innovation game, fostering research and development and working on the next big product or service.
Website update tips - It might be the time to change your website. What can be done to improve your website?
When we think of branding for retail, we often think about the elements of a physical store. From the helpfulness […]
How to handle potential damage to your online image and brand when someone tries to soil your image or post negative comments.
Most people see freelancers as flexible staff you hire for small jobs and employees as people you hire for long-term, core work. Agencies especially like to subcontract, since it gives them flexibility, as they often can't afford full-time staff.
If you follow these blogging tips you can blog strategically and grow your online business presence.
Invest the time and resources that your brand deserves now, and your business will see the benefits for years to come. From building brand awareness, to establishing brand loyalty, the intangible quality of your brand will have long-lasting impact on your success.
In this article, I take a look at what Brand Voice is, why it is important and give 5 simple steps to having a true Brand Voice.