In the following paragraphs will examine the role tone of voice plays in a brand’s communication with prospects and offer a practical way to shape the desired tone.
Archive for the ‘Branding’ Category
How to raise funds is one such obstacle. Small businesses are mostly startups and fundraising is an existential challenge for them.
A great mission statement does not have to be complex, full of flower, commercial praise. Often the best are short, simple, and easy to remember. Is yours?
While nearly half of all small businesses actively use social media to market to customers, many small business owners overlook the importance of social media for building their own personal brands,
Need to improve your customer acquisition techniques? Read this post to know how you can get more customers with the help of personal branding.
Google is not only looking at the content itself, they are looking at who created it. In other words, you need writers who are experts creating excellent content.
Marketing strategies are not the magic bullets that a lot of people seem to view them as, but having the best set of long-term approaches does help a great deal.
Madonna can be a lesson in what NOT to do when it comes to digital marketing. Here, learn a few lessons from the Material Girl.
Properly optimizing your CTA can have a significant impact on your bottom line since you can increase sales without increasing costs that are involved in generating traffic to your site.
Influencer marketing is one of the most modern and effective methods of reaching an online audience. Do you know how to connect with influencers?