So you've just on boarded a new client for your marketing firm, but they're still struggling with determining the target audience for their marketing efforts (and subsequently your efforts too).
Archive for the ‘Branding’ Category
The process of establishing a preemptive reputation management or early risk system is pretty simple. All that is really involved is some planning and vigilance.
The Wu Tang Clan is one of the greatest hip hop brands ever created. Yes there are plenty of rappers and music groups out there today with their own clothing lines, sneakers, watches, endorsement deals and 5 Hour Energy drinks, but they learned it from the Wu Tang. Snoop Dog and Bow Wow can thank the Wu for their Hot Packets endorsement deal.
Search Engine Optimization (SEO) was traditionally looked upon as a means of being found at the top of the first page for search query returns. Over the years it has acquired new meanings, and today encompasses protecting your online brand image as well
One global goal in business (regardless of industry) is to produce a positively recognizable brand. How does one do this? For those of you that answered: “get out there and let yourself be known;” you’re right.
In today's unpredictable market, you have to seek alternative advertising platforms that won't inundate the consumer, shut down the next day or skyrocket in price. Aside from the obvious merit of search engine advertising and optimization for your small business, here are eight creative and affordable ways to advertise your small business and cement your brand in the public's consciousness.
Social media marketing is one way companies reach out and connect with their customers in an attempt to build brand loyalty and advertise new products. Take a look at these six companies that know how to use social media to its fullest and see how you can do the same in your social media campaigns.
Use your marketing brochures as portable salespeople. Learn how to make a well crafted marketing brochure to effectively showcase your product or service.
How powerful is a brand? By analyzing Brand.com, its reviews and its approach to positioning itself online, I got the idea for the 5 tips in this post...
Amidst all the screams of "I love you Nick!" and "Marry me Brian!", I was thinking about how great businesses are actually a lot like the Backstreet Boys.