Archive for the ‘Branding’ Category

How powerful is a brand? By analyzing Brand.com, its reviews and its approach to positioning itself online, I got the idea for the 5 tips in this post...

Amidst all the screams of "I love you Nick!" and "Marry me Brian!", I was thinking about how great businesses are actually a lot like the Backstreet Boys.

Four innovative companies are changing the way people meet their basic needs, how they interact with one another, and how they improve their lives. Each of them is (or was, in the beginning), a startup—an idea held together with little more than faith and sweat equity.

Google + may not be the first platform you think of when creating a social media strategy. But if you’re overlooking this form of content distribution, you’re likely damaging your search rankings and, consequently, your potential profits.

it’s so important to use strategic communication best practices geared at growing your business, not your ego.

Every few days it seems, a new buzzword is born into the world of content marketing. Like most good buzzwords, the term "trendjacking" comes with just enough variety of meaning to spark some old-fashioned controversy.

The “Hedgehog concept” is a brainchild of business theorist and educator Jim Collins, who authored best-selling books like “Built to Last”, “Good to Great”, and “Great by Choice”, among others.

Telling your company's stories can attract customers to you, as they see what you're like "behind the scenes."

There is often confusion when it comes to patents, trademarks or copyright. Website designers often wonder if they can patent their design, and how to go about it.

The square or circular icon is a necessity these days for any business. It can become many things, from another item in your branding arsenal...