Archive for the ‘Branding’ Category

Be smart and do real market research to make sure your idea has legs before starting a business based on a new product or service.

The interesting—and ironic—point here is that the Internet's reigning expert in targeted online marketing regularly turns to the traditional vehicle of direct mail to promote its business.

A logo or brand that captures the essence of your business and the attention of potential clients is only as good as its visibility in the marketplace.

The Japanese have made achieving the highest levels of quality part of their business DNA. These major guiding principles are captured in Japan’s Five “S” System.

Marketing is king. It is a multi-million dollar industry, in which companies invest in whole teams and departments to drive their brand and advertising campaigns forward.

All businesses dream of unlimited customer loyalty—the kind of sheer devotion you see in cults—but very few effectively implement the right set of tactics, goals and vision to create a cult following.

An online rebrand can help a company get closer to achieving its goals, whether they’re higher web conversion rates or more web traffic. Here are five reasons your business may need a web rebranding strategy.

Is it time to prune your business? Do you need to simplify operations, consolidate staff or pare back your product/service line? Taking the right steps today can assure healthy growth and a strong finish in 2014.

You might not realize it, but the colors you choose for your brand affect how people think of your business. […]

Treat business partnerships like romantic relationships. Trust your instincts, date first and make sure you can live together before getting married.