The Trump campaign is a model for marketers everywhere: despite setbacks and negative press, Trump reached his core audience and moved them to action. How did he do that?
Archive for the ‘Branding’ Category
Whether you are blogging to build your personal brand or to get the word out about your company, you require authority to earn the attention, affection and ultimately dollars of the people you talk to.
They say the first step is always the hardest. Being a startup, your odds of success are low unless you improve your curation and branding.
One of the best ways to keep your business slim and effective is by keeping the overhead costs at a minimum. It is also a great way to allow your business to grow
I present 5 of the reasons, which are not related to funding, that can reasonably explain why Nigeria has not recorded any major success with her rebranding effort.
Here is some helpful advice on how to use visual marketing tools in order to promote your brand successfully in the online world.
Influencer marketing is the next big thing on the internet or digital marketing. Marketers generate $6.5 on every dollar they […]
The debate in the content marketing world swings from long to short to some magic word count number in the middle: what is the ideal post that will get the most readers and the most shares?
Brand reputation management whether online or offline has never been simple and it is not exactly the most interesting of tasks. There are times that you will leave the office at hours you have probably never experience because you were trying to come up with a solution to your PR problems.
No fancy selling gimmick, no sales course will help you boost sales as much as simply being yourself. As a small business owner, it's your biggest asset