Invest the time and resources that your brand deserves now, and your business will see the benefits for years to come. From building brand awareness, to establishing brand loyalty, the intangible quality of your brand will have long-lasting impact on your success.
Archive for the ‘Branding’ Category
In this article, I take a look at what Brand Voice is, why it is important and give 5 simple steps to having a true Brand Voice.
If you could give one piece of advice to bloggers that would help them grow their online presence or just stand out online, what would it be?
Famous brands like Toyota and Wikipedia have successfully used crowdsourcing in the form of design contests to create logos. So, if these big brands can leverage the power of the "crowd", how can your start-up business do the same?
While the world of digital provides endless opportunities for brands to reach their target audience, there’s nothing quite like the […]
In global marketing, the business sees the whole world as its operating space and does not adapt to domestic requirements. International, means marketing a company applies when it opens a subsidiary in a country and lets the subsidiary serve the local market.
Digital interactives are here to stay, there's no doubt it. It's time for digital markets to fuss up and get used to them.
If you are a retailer, then knowing how your buyers think is imperative to your business. Knowing how you think is also imperative. This post highlights seven honest retail insights from both retailers and consumers with some examples and questions to influence honest thinking in relation to a retail selling strategy.
Isn’t it time we got off of our marketing bandwagons and decided to take an unbiased look at social media from a customer’s perspective? Think of the brands that YOU follow on social media and why. Tons of reasons why, right?
Ever thought of using stickers and decals for branding? Oldschool, maybe, effective, definitely! Check out these 4 tips for exploding your brand message with stickers.