Archive for the ‘Branding’ Category

Take some pointers from Proctor and Gamble and my experience with how they use customer feedback to build their brand and improve their product:

I love trying out new products because you just never know when you’ll run into something that’s a real time-saver.

I spent a great deal of 2014 writing and talking about best practices for entrepreneurs and startups. Lets do a recap on my top TweakYourBiz 6 blogs.

It isn't always easy (or ethical) for therapists to use review sites like Yelp. Here are six alternate ideas that might work better.

It begins to dawn even on the most conservative managers that you can’t do business without SMM because people spend most of their time on social networks.

There are lots of great studies and stats on how much more likely your content will be shared on social media if it has striking, visual, interesting, beautiful images.

Do you want to promote a product through a celebrity endorsement but don't know how? Here are 5 surefire tips for landing a celebrity endorsement

With a well-defined strategy and realistic goals stemming from a deep understanding of content marketing, you'll know where to start, what to look for - and what to measure.

Writing a book is a shrewd marketing move. Will 2015 be the year you write one?

Intrapreneurs help a company win the innovation game, fostering research and development and working on the next big product or service.

Website update tips - It might be the time to change your website. What can be done to improve your website?