Archive for the ‘Branding’ Category

So, you’ve taken the plunge and decided to go into business? You’ve got great ideas, started to put the plans together and possibly even spotted a premises you’d like to trade from. But have you thought about the business name, really thought about it?

One of the world’s best examples of successful brand promotion is from the city of Barcelona. Here’s how to apply lessons from the world’s most cosmopolitan city to your own brand positioning and business marketing strategies.

In a world where speed and agility are essential ingredients to success, many businesses are finding it hard to keep up with the expectations of their customers. However, a slow response can leave your business fatally exposed.

After a frantic, but cheery Christmas and an excitable New Year, I thought mmmm, how do I top this? I know, I'll interview Anita Campbell; head honcho of Smallbiztrends, Bloggertone and Bizsugar.

It is that time of year when charitable giving and thinking of those less fortunate gets the most prominence but a CSR policy is not just for Christmas, it is for the entire year and is something that every organisation large and small should consider.

Do you struggle with the thought of presenting? Speaking in public? Standing up in a meeting to demo something or show some charts? Well read on and learn how you can make it easier for yourself

Yes it can cause hullabaloo and while 50% of the audience may despise your techniques, 50% may indeed love it. Don’t be nervous of stirring the pot if you feel you’re not going to cause major offence.

Recently I was drawn into an argument, oh let's call it a debate, about whether a brand name should be based on the truth or not.

Many companies are afraid of social media.... some are afraid of being involved, some are afraid of not being involved. Which is worse?

The Cheese Mall tells the tale of two mice, Millie and Matthew, who have been made redundant after working in the Cheese factory for a year and it follows their journey as they prepare a detailed business plan