Archive for the ‘Branding’ Category

After a frantic, but cheery Christmas and an excitable New Year, I thought mmmm, how do I top this? I know, I'll interview Anita Campbell; head honcho of Smallbiztrends, Bloggertone and Bizsugar.

It is that time of year when charitable giving and thinking of those less fortunate gets the most prominence but a CSR policy is not just for Christmas, it is for the entire year and is something that every organisation large and small should consider.

Do you struggle with the thought of presenting? Speaking in public? Standing up in a meeting to demo something or show some charts? Well read on and learn how you can make it easier for yourself

Yes it can cause hullabaloo and while 50% of the audience may despise your techniques, 50% may indeed love it. Don’t be nervous of stirring the pot if you feel you’re not going to cause major offence.

Recently I was drawn into an argument, oh let's call it a debate, about whether a brand name should be based on the truth or not.

Many companies are afraid of social media.... some are afraid of being involved, some are afraid of not being involved. Which is worse?

The Cheese Mall tells the tale of two mice, Millie and Matthew, who have been made redundant after working in the Cheese factory for a year and it follows their journey as they prepare a detailed business plan

I have the luxury of being presented with material and donning the editing hat. Being on both sides of the fence has given me a unique perspective and taught me a great deal. Here are a few tips that may help you get that perfect brief and a quick turn-around

In the world of digital marketing, we have the ability to measure these triggers and events, which pinpoint the cause and effect of any given campaign or project. This we call 'causality marketing'.

On Monday 7th November Google announced its launch of Google+ pages for all, with a roll out to happen gradually over the next couple of days – although many had immediate access on the Monday.