A brand name can make or break a business. Choose a weak, unmemorable name and even a revolutionary product can flop. Would America Online have succeeded if it kept its original name, Quantum Computer Services? It's a pretty safe bet that Google wouldn't have caught on if it called itself BackRub, as it did in 1996.
Archive for the ‘Branding’ Category
This infographic takes a look at how it is possible to increase the figure on your bottom line by adopting quality processes that go beyond the basic certification standard.
With integrated marketing, you make sure that your brand wastes no opportunity, time or place to reach out to a prospective customer.
In order to attract long-term and high paying B2B clients, you need to boost your brand image. Here are 7 ways you can do that effectively.
Online market research is key when developing your small business branding. Here are some helpful tips to help you make the most of it.
Be smart and do real market research to make sure your idea has legs before starting a business based on a new product or service.
The interesting—and ironic—point here is that the Internet's reigning expert in targeted online marketing regularly turns to the traditional vehicle of direct mail to promote its business.
A logo or brand that captures the essence of your business and the attention of potential clients is only as good as its visibility in the marketplace.
The Japanese have made achieving the highest levels of quality part of their business DNA. These major guiding principles are captured in Japan’s Five “S” System.
Marketing is king. It is a multi-million dollar industry, in which companies invest in whole teams and departments to drive their brand and advertising campaigns forward.