Archive for the ‘Branding’ Category

Have you ever wondered how global brands like Coca-Cola and IBM make it to the top list of global brands? Well, aside from years of guaranteed quality service, one of the major factors is having a reputable trademark or in layman’s term, a brand.

Business cards can be distributed almost everywhere. They can also be given to almost anybody. Everyone out there is a potential customer to the business, so everyone is entitled to be aware of it

In this article I will try and convince you that your business or brand will be more successful, and challenge your competitors more, by ensuring that you have a core belief at the centre of everything you do. The most successful brands around us across many categories have succeeded by having a core brand belief drive what they do and how they compete.

Lucy Masterson is a renowned marketing consultant who gave up her job to ensure that many other Irish people find employment. She founded Hireland at the kitchen table with Michael Killeen of Dialogue Marketing.

Some businesses seem to think SEO is an optional part of operating online – which it completely is – assuming you also think being found by potential clients online is also an optional part of your business.

In a previous post entitled "If your company or brand went out of business, would anyone notice or care", I spoke about what kills - and what makes - successful companies and brands. One of these was the idea that brands are created by "visionaries", but throttled slowly into decline and death by "caretakers". I wanted to expand that idea and thought - and give some examples of those who have done it. And ask what are you?

There are now over 100 million people on LinkedIn, people you can do business with, people you can impress with your profile and your knowledge. Most business people have a profile on Linked In and I'm sure you do. However, is your Linked In profile as professional, effective and engaging as it could be? I've noticed more and more business people failing to update their Linked In profile effectively; leaving it incomplete and not making use of the many benefits within Linked In. Here's our recommendations for 'what to do' and 'what not to do' on LinkedIn.

Why should people buy from your company? Sure, you’ll need to have a mix of compelling offers, superior service, value for money, easy access and so forth. But increasingly that’s not enough. Your company may need a ‘personal’ credibility boost to win more business.

Today I was reading a white paper from comScore called US Digital, Future in Focus 2012 and the stats are amazing. They cover all aspects of online behaviour, some of which I have listed below:

If your company or brand went out of business would anyone notice? Honest answer? One of the most important questions any company or brand should ask itself is: if your company went out of business, would anyone really notice or care?