Archive for the ‘blogging’ Category

The following post is a joint collaboration between Elish Bul-Godley (@elishbulgodley) and Neil Sisson (@neilsisson).  Not everyone can afford to hire a marketing consultant, […]

While Blogs are mainly thought of as being associated to a particular individual, businesses can use them effectively too. As […]

Writer’s block is synonymous with Authors. However as a person who writes a lot of copy for marketing material such as brochures and press releases, I can assure you that you don’t have to be a Dickens to suffer a creative mental freeze.

Live Tweeting at a Golf Tournament! We will be Tweeting from the following account @TimeToPlay_Golf and on Facebook . As your keen Tweak […]

What is a digital agency and how can they help your business? I talked to Dave Antrobus of Grafton Media, sponsors of the BizSugar Rock Your Biz competition & Blog Awards Ireland.

Your website is your shop front to the world, it is the way you present yourself to potential new customers and prospects, and it should also be seen as an investment in your business – helping you to achieve and maintain growth and build your revenue. With all this in mind, why is it that I have seen as many poorly executed websites as I have had hot dinners?

Lucy Masterson is a renowned marketing consultant who gave up her job to ensure that many other Irish people find employment. She founded Hireland at the kitchen table with Michael Killeen of Dialogue Marketing.

Digital marketers that only measure cold hard statistics are starting to shiver like the Mammoths during the ice age, because as we enter the age of social, the online world is beginning to heat up as everybody expresses online love in a tangible way. To coin a phase - we are adopting esocial.

If your business blog doesn’t see a lot of discussion in the comments, don’t be discouraged. Here are some reasons why for certain blogs, comments don’t matter that much anyway.

For too long, marketers have been saying that content is “king” without really knowing what that means. Far too many marketers have produced far too much content that largely gets ignored. Far too many marketers don’t produce enough content. Far too few marketers realise the importance of communities in which to distribute their content. If money is tight in B2B marketing, we need to innovate - here's how you can do that with your content.