Lucy Masterson is a renowned marketing consultant who gave up her job to ensure that many other Irish people find employment. She founded Hireland at the kitchen table with Michael Killeen of Dialogue Marketing.
Archive for the ‘blogging’ Category
Digital marketers that only measure cold hard statistics are starting to shiver like the Mammoths during the ice age, because as we enter the age of social, the online world is beginning to heat up as everybody expresses online love in a tangible way. To coin a phase - we are adopting esocial.
If your business blog doesn’t see a lot of discussion in the comments, don’t be discouraged. Here are some reasons why for certain blogs, comments don’t matter that much anyway.
For too long, marketers have been saying that content is “king” without really knowing what that means. Far too many marketers have produced far too much content that largely gets ignored. Far too many marketers don’t produce enough content. Far too few marketers realise the importance of communities in which to distribute their content. If money is tight in B2B marketing, we need to innovate - here's how you can do that with your content.
Some businesses seem to think SEO is an optional part of operating online – which it completely is – assuming you also think being found by potential clients online is also an optional part of your business.
In Hollywood, it’s “Lights, Camera, Action!” In the digital age, it’s “Likes, Content, Analytics”. Not everyone will be rushing to […]
Are you struggling for inspiration as to what to write about next for your business blog? It’s natural to sometimes struggle when it comes to creating great content, a position that most business bloggers find themselves in sooner or later. Here are my ten proven blog post ideas and examples to help smash your bloggers’s block.
I was delighted to catch up with Lorna and Amanda and find out how and why they decided to take on the task of making the Blog Awards Ireland 2012 the best event yet. One thing that really shone through as I chatted to Amanda and Lorna was these awards are special because they are for everyone.
Over the last few years, we have seen the influence and power of blogs grow and grow. Some have become huge media properties in their own right such as Huffington Post, TechCrunch and Mashable. In every industry, category and topic there are a multitude of blogs specializing in comment, knowledge and advice on the topic.
How to get started and maintain a blog is a question I'm often asked. I have compiled a few blogs to explain how to set it up, the layout and what to write, how to excel with your blog and maybe even make money from it. And most importantly lots of reasons why you should be writing a blog for your business and how it works.