Una Coleman

I am an International Strategy and Marketing Consultant with over 20 years experience in marketing and strategy and international operations both in the US and Europe. Broad functional experience in: Marketing and Communications Strategic and Financial analytics including Business Case Development Consulting and Operational management Client Relationship Management Deep financial services sector knowledge. Worked in organisations ranging from technology start-ups, fast-paced direct marketing agency to large corporates. Member of Enterprise Ireland Mentor Panel Member of IIA (Irish Internet Association) International Strategy Working Group Committee member of the MBA Association of Ireland: http://www.mbaassociation.ie/pages/home.asp


Posts by unacoleman:


To translate or not to translate? That is the question


If you are aiming to win market share from your local market competitors then communicating in local market languages makes sense...

Dublin Central Gets The Ball Rolling for 2010 - All Welcome


Dublin’s Mansion House is the spectacular setting for this year’s Rotary Annual Fund Raising Gala Ball on Friday 19 March.

Microsoft BizSparkCamp with Enterprise Ireland & TechLudd


As part of the local BizSpark programme, Microsoft Ireland, Enterprise Ireland and TechLudd are delighted to announce BizSparkCamp 2010 featuring Innovate! PitchSlam – an event designed to help accelerate Irish Startups’ businesses and provide the opportunity to be identified as one of the world’s most promising technology start-ups. This day-long conference will run on Monday, March 8th (doors open 9am) in the Radisson SAS Royal Hotel in Dublin’s city centre. Entrance is free of charge.

All about WordCamp: A two day camp for WordPress.


If you’re interested in personal blogging or blogging for business, WordCamp is an ideal way to learn more about using WordPress and writing for the web. It's a two day camp for WordPress.
6 & 7 March, 2010 in Kilkenny. Expect three tracks, 35 speakers, 200 people.

International Marketing in a Recession


Irish businesses tend to first target marketing when it comes to cutting costs, although academic findings suggest they should do the very opposite to survive the recession and thrive thereafter.

DIGITAL LANDSCAPES TRANSFORMING YOUR BUSINESS ONLINE


'Digital Landscapes' is a half day interactive conference designed to help you maximise your business potential online. Learn how existing and emerging technologies, when combined with a strong digital strategy, can be a catalyst for change and growth in your organisation.

After your MBA - the next steps on your journey


Learn how your MBA can impact your career Feb 27, DCU. Sponsored by the MBAAI (MBA Association of Ireland): “After your MBA - the next steps on your journey”

Competitive Analysis Blog 3: The role of pricing


This blog looks at the role of pricing and how it is managed within the context of brand building. Your natural starting point will be to base your pricing strategy around what you’ve developed within your home market....