Change your site so its user focused rather than focusing on search engine optimization. Say goodbye search engine optimization and hello user optimization.
Sandra Hennessy
Sandra Hennessy has a passion for all things digital and when Sandra set up her new business in 2010 her main objective was to empower businesses to manage their online marketing in-house at an affordable cost. For 10 years Sandra has been providing online marketing services and a suite of online marketing training programmes for training organisations and SME's in Ireland.
Posts by sandrahennessy:
How To Deal With A Complaint On Facebook
by on January 11th, 2013
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We all get them from time to time, but how do you deal with a complaint on Facebook, here are our top 4 tips.
10 Must Do’s For Writing A Website Brief
by on December 5th, 2012
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When you line up your web agency for the first meeting or read their tender document, you’re hoping to be wowed a bit. You want to walk out of the presentation, having read their submission, and know full well that these folks can do the job for you. But are you being fair to them? Are you giving them enough information in your website brief about you and your business so they can bring their ‘A’ game to the table?
5 Top SEO Tips
by on November 15th, 2012
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Search Engine Optimisation (SEO) is an organic science. It grows and reacts to the atmosphere around it. That atmosphere can be the search engines themselves or it can be the changing habits of internet users. Today, we’re taking a look at five issues and how you can work on ways to improve your search engine ranking. It’s DIY SEO you could say. Here are my SEO tips.
7 Reasons Why You Should Keep Your Social Media In-House
by on October 12th, 2012
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The social media revolution is passing some people by and it’s no surprise really. There are lots of facts and fiction about what social media can do for your business. And many folks are thinking about how they should kick start their social media programme or are looking at social media training. So why is managing it in-house your best bet.
Writing For The Web: Follow These Top 10 Tips
by on September 19th, 2012
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Sometimes, web content can be a real horror story. One night you get a chilling call from your web designer. He wants 20 pages of content by next week or there’s no website.
The Good The Bad And The Truly Ugly Of Web Design
by on August 21st, 2012
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What is the the good the bad and the truly ugly of web design? Learn the principals of what makes great web design.
Good Navigation Means Positive Online Experiences For Your Target Audience
by on July 7th, 2012
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Website navigation - best practice advice. Good website navigation is making sure your visitors have a positive experience & can navigate to their information with ease.
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