Our progress through life is a chain that starts with imagination. Einstein once said: “Imagination is everything. It is the preview of life’s coming attractions.” Sir Ken Robinson describes imagination as a uniquely human quality that allows us to visit the past and the future, giving us the power to empathize and to bring to mind things that don't yet exist. He describes creativity as applied imagination and innovation completes the chain by putting creativity into practice. Imagine, then, how little Adriana’s preview of life’s coming attractions was shattered on White Rock beach.
Posts by lewis:
A startup or an SME, driven by passion, pressures and performance anxiety, may find little time to focus on branding but, sooner or later, they will have to face the consequences of not doing so. Typically, the first three years are the most crucial in a company’s existence. Within that timeframe, 95% of companies fail, which is amazing when you think of all the expertise, advice and assistance that’s available, these days. There may be many reasons for a company failing, but a lack of attention to branding is often a key factor.
As our e-based world increasingly blurs the line between our personal and professional lives, it's important to make good use of our time. Yet the best approach is usually the one we resist the most.
What drives your search for answers to improve your business? Is it a deep understanding of who you are and what you do; is it an awareness of your objectives/goals and what you want for yourself and your organization... or is it something else? Whether we call it Internet overload, filter failure or just plain lack of clarity, sometimes we need to step back and examine our MO.
It’s becoming recognized in many organizations that collective creativity is the best way to address the complexity of our lives and create the biggest impact. An open process works far better than a closed one where we guard our ideas within a fortress of secrecy, and the creative process is much richer for it.
Growth driven by a culture of creativity ensures sustainable success, since the focus is on being aware of customers and markets, sustaining curiosity and being open to new developments and scenarios. Companies that adopt such a culture thrive and get noticed. I’m sure you can think of some. They know that bottom-line growth follows the sustained commitment to passion that in turn drives creativity.
When scrutinized, many arguments justifying ROI specifically delivered by social media are dead in the water. But it’s The Big One for businesses that are encouraged and cajoled to sink valuable time and/or money (usually both) into a digital tsunami they know is coming because their familiar shoreline has just been sucked out beyond their vision.
While it is supposedly key to their success, SMEs often have an uneasy relationship with the Internet. It’s a problem with many dimensions. Maybe the logical answer is to find ways to empower SMEs to get the information they need. So here’s an idea.