Our progress through life is a chain that starts with imagination. Einstein once said: “Imagination is everything. It is the preview of life’s coming attractions.” Sir Ken Robinson describes imagination as a uniquely human quality that allows us to visit the past and the future, giving us the power to empathize and to bring to mind things that don't yet exist. He describes creativity as applied imagination and innovation completes the chain by putting creativity into practice. Imagine, then, how little Adriana’s preview of life’s coming attractions was shattered on White Rock beach.
Posts by lewis:
A startup or an SME, driven by passion, pressures and performance anxiety, may find little time to focus on branding but, sooner or later, they will have to face the consequences of not doing so. Typically, the first three years are the most crucial in a company’s existence. Within that timeframe, 95% of companies fail, which is amazing when you think of all the expertise, advice and assistance that’s available, these days. There may be many reasons for a company failing, but a lack of attention to branding is often a key factor.
As our e-based world increasingly blurs the line between our personal and professional lives, it's important to make good use of our time. Yet the best approach is usually the one we resist the most.
What drives your search for answers to improve your business? Is it a deep understanding of who you are and what you do; is it an awareness of your objectives/goals and what you want for yourself and your organization... or is it something else? Whether we call it Internet overload, filter failure or just plain lack of clarity, sometimes we need to step back and examine our MO.
It’s becoming recognized in many organizations that collective creativity is the best way to address the complexity of our lives and create the biggest impact. An open process works far better than a closed one where we guard our ideas within a fortress of secrecy, and the creative process is much richer for it.
Usually, the greater the innovation, the less established was the process that led to it. Since there was probably no established process, the chances are that the innovation was sparked by some form of play. And when the product or technology came to market, wasn’t it exciting and even somehow strangely inevitable? Didn’t it prompt you to connect existing thoughts and feelings in new and satisfying ways? Creativity creating impact creating success.
Whether we're buying or selling, we have a choice as to how we do business. But, all too often, we attempt to manipulate our transactions through fear or we feel seduced and trapped into decisions that we may not otherwise make. We are so used to these methods that we become inured to them. How can we turn things around so we are in command of our choices, respectful of others and actually feel inspired to do business?
Let’s face it: we all go through dry patches. Despite the assurances we may proffer at networking events, and the knowledge that our work cycle may be wavy, not straight, it can get stressful if the gap between jobs stretches beyond our comfort zone. And I'm talking about real, paid jobs—not the talking, meetings, researching, browsing and other ‘legitimate’ distractions we employ in the fallow times. It's a downward spiral when all the doing is based on a fear of not getting.