Growth driven by a culture of creativity ensures sustainable success, since the focus is on being aware of customers and markets, sustaining curiosity and being open to new developments and scenarios. Companies that adopt such a culture thrive and get noticed. I’m sure you can think of some. They know that bottom-line growth follows the sustained commitment to passion that in turn drives creativity.
Lewis Evans
Lewis is an artist, author, entrepreneur, inventor, marketing communications consultant and business mentor. Fuelled by creativity and driven by a passion to provide innovation, impact and influence, his career has taken in a large variety of disciplines, skills and experience across many areas of industry and the public sector. He has worked with startups, SMEs, multinationals, rock stars, legends of film, the UN, people with AIDS and many more. All this has made him at times cynical, but more than ever confident that the future is bright if we can only empower ourselves and each of us employ our unique creativity as a tool to help achieve this. Lewis offers a range of marketing communications services aimed at improvement, transformation, increased efficiency and profitability. He is a founder partner of the Ahain Group, a social business and management consulting company. He also runs creativity courses and courses in currency trading (www.leftbraintrading.com). He recently completed his first novel, Hominine - it's time to choose. (http://www.hominine.info)
Posts by lewis:
ROI Is Dead – Vive Le Roi!
by on July 25th, 2011
18 Comments »
When scrutinized, many arguments justifying ROI specifically delivered by social media are dead in the water. But it’s The Big One for businesses that are encouraged and cajoled to sink valuable time and/or money (usually both) into a digital tsunami they know is coming because their familiar shoreline has just been sucked out beyond their vision.
SME = Social Media Exhaustion: Dealing With The Deluge
by on June 21st, 2011
7 Comments »
While it is supposedly key to their success, SMEs often have an uneasy relationship with the Internet. It’s a problem with many dimensions. Maybe the logical answer is to find ways to empower SMEs to get the information they need. So here’s an idea.
Kickin’ Them BMS Blues And Polishing The Message
by on June 13th, 2011
5 Comments »
It’s a constant challenge to keep re-inventing myself—adjusting and repositioning, learning and growing, staying in touch with new developments while staying in touch with my values, and absorbing or editing out information, according to how I want to define ‘me’.
My Chat With Seth
by on April 29th, 2011
13 Comments »
While success is nothing to do with money, survival is everything to do with creativity. It’s an innate part of us and a measure of our ability to evolve as a species. However, we all too often shift responsibility from ourselves to others.
Please, give me the truth and treat me like a human being
by on December 1st, 2010
10 Comments »
In customer service, there's a big difference between pleasing and performing. I even wonder, sometimes, if customer service is anything to do with customers and service, rather than playing the numbers game...
Switch On Your Amazing Power
by on September 3rd, 2010
12 Comments »
Working for yourself. It all started as a dream, a vision, an inspiration, didn’t it? Freedom from office politics, other people’s agendas, the 9-to-5 routine (that seemed to somehow become a 9-to-9 routine). So, what have you achieved?
Mind the gap. Please stay behind the yellow line
by on March 16th, 2010
11 Comments »
It’s an illusion to think we can progress, or even just play safe, by keeping behind the yellow line. We need to drive the passion and get over the logic, the resistance and the negativity that we may encounter – then use our minds to implement the resulting solutions.
Loading ...
