Social Business is developing at pace, due to the ongoing increase in digital technology. Business finds the “Tsunami” of digital information difficult to digest. Social Business allows a business to evaluate this digital technology and strategically plan to integrate a Social Business Strategy to deliver the company's objectives.
John Twohig
Co-Founder at the Ahain Group. The first blogger to name the MDEC Model. A social business enthusiast and looking to learn something new every day. Which is not difficult to find online. Keen golfer and Munster Rugby supporter.
Posts by johntwohig:
Social Media Marketing: Is There ROI?
by on March 19th, 2013
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It is official, Social Media Marketing has being proven to deliver an ROI. So says the 2012 LoyaltyOne Social Media Transaction Impact Study. This report provides the missing link, proof that Social Media Marketing campaigns actually affects buying behaviour and increases sales as result.
Leadership is..."The Man in the Arena"
by on December 19th, 2012
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Leadership is a quality that not many people possess but many people seek. The best leader is a facilitator.
What Motivates Bill Gates? What Influences Provided The Motivation?
by on November 29th, 2012
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"What made Bill Gates the success he is?" For the real answer, you have to reach way further back in Bill Gates' life
True Leaders Need Connection, Vulnerability, Courage, Gratitude And Authenticity
by on November 21st, 2012
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Why should true leaders display Vulnerability, Courage, Gratitude and Authenticity? Who in their right mind would allow others to know that they are vulnerable?
"Full Effort Is Full Victory" Mahatma Gandhi
by on November 8th, 2012
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The title of this blog is from a saying by Mahatma Gandhi, “Satisfaction lies in the effort, not in the attainment. Full effort is full victory”. What does this mean? Gandhi is saying “effort” is more important than “success”.
Where Is ALL Marketing Heading? Online, That's Where
by on October 23rd, 2012
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Are the C-Suite executives unable to comprehend the obvious business benefits that online marketing brings?
Mice, Dolphins, Inter-Galactic Highways And Innovation
by on October 9th, 2012
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"Good luck and thanks for all the fish", the final communication between the Dolphins and Mice just prior to Planet Earth's destruction. This was to make way for an Inter-Galactic Highway, in Douglas Adams' "five part trilogy" The Hitch Hikers Guide to the Galaxy. What has that got to do with Management and Innovation?
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