Ivan Walsh

The Content Is King Myth

Content is King! You’ve heard it so many times. Indeed, when you hear this phrase from experts week, week out, it’s hard to believe that it could not be true. Could it?

Instant Social Media Karma

Remember when you were a kid and your mother would say, ‘Be nice - it’s good to be good?’ Bet you didn’t know that your mother understood Social Media karma, did you?

The Right Way To Market With Blog Comments

Think about this for a second. You know how hard it is to get someone to visit your site, right?
You know how few people ever leave comments?

How Seth Godin Turns Browsers To Buyers

You learn from the masters, right? According to Ad Age, Seth ranks number one on their Power 150 web marketing blogs. If he’s having a down day, he may fall all the way to number two. Don’t worry. Check back...